• 한국초등과학교육학회지:초등과학교육
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• 제38권1호
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• pp.130-148
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• 2019

This study compared the characteristics of scientific poems written by scientifically-gifted and general elementary students, and their perceptions of writing scientific poem. To do this, 5~6 graders (n=100) at two gifted science education institutes and 5~6 graders (n=93) at a elementary school in Seoul were selected. Scientific poems written by the students were analyzed according to their numbers and types. Their perceptions of writing scientific poems were also analyzed through a questionnaire and group interviews. The analysis of the results revealed that the general students wrote more scientific poems than the scientifically-gifted students for thirty minutes. The general students mainly named the titles in a direct way, while scientifically-gifted students did it in an implicit way. The free verse poems in both general students and scientifically-gifted students appeared most frequently, and the prose or narrative poems also often appeared. The general and scientifically-gifted students frequently used impersonation, and some students did not use metaphors. They didn't connect the scientific knowledge for multiple grade. While the poems of the general students evenly included the scientific knowledge for various academic fields, those of scientifically-gifted students tended to include the scientific knowledge for physics or chemistry. The poems of scientifically-gifted students tended to include more science process skills, especially in basic inquiry skills, than those of general students. The scientifically-gifted students wrote scientific poems in a more expanded form regarding the scientific knowledge, than the general students. Scientifically-gifted students perceived the educational benefits of writing scientific poems more positively based on various cognitive and affective aspects. However, many scientifically-gifted and general students had also several difficulties in the processes of writing scientific poems. Educational implications of these findings are discussed.

• 한국IT서비스학회지
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• 제20권3호
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• pp.41-56
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• 2021

New drug discovery and development research enable clinical treatment that saves human life and improves the quality of life, but the possibility of success with new drugs is significantly low despite a long time of 14 to 16 years and a large investment of 2 to 3 trillion won in traditional methods. As artificial intelligence is expected to radically change the new drug development paradigm, artificial intelligence new drug discovery and development projects are underway in various forms of collaboration, such as joint research between global pharmaceutical companies and IT companies, and government-private consortiums. This study uses the TOE framework and the Value-based Adoption Model, and the technical, organizational, and environmental factors that should be considered for the acceptance of AI technology at the level of the new drug research organization are the value of artificial intelligence technology. By analyzing the explanatory power of the relationship between perception and intention to use, it is intended to derive practical implications. Therefore, in this work, we present a research model in which technical, organizational, and environmental factors affecting the introduction of artificial intelligence technologies are mediated by strategic value recognition that takes into account all factors of benefit and sacrifice. Empirical analysis shows that usefulness, technicality, and innovativeness have significantly affected the perceived value of AI drug development systems, and that social influence and technology support infrastructure have significant impact on AI Drug Discovery and Development systems.

• 한국IT서비스학회지
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• 제20권2호
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• 아태비즈니스연구
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• 제11권4호
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• pp.65-81
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• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

• 대한화학회지
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• 제65권6호
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• pp.455-467
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• 2021

이 연구는 협상에 기반한 동료평가 및 자기평가 활동이 과학 영재 학생들의 모델링에 미치는 영향 및 이에 대한 학생들의 인식을 알아보는 것을 목적으로 하였다. 이를 위해 광역시의 과학 계열 특수 목적 고등학교 2학년 학생 92명을 대상으로 과학 계열 전문 교과인 고급 화학 학습 내용 중 4가지 주제에 대해 과학 글쓰기 및 협상에 기반한 동료평가 및 자기평가 활동을 실시하였다. 학생들이 구성한 모델링은 과학 개념 구조화, 논리성, 다중표상, 의사소통 측면에서 분석되었으며, 협상에 기반한 평가 활동이 진행됨에 따라 과학 글쓰기에 나타나는 모델링 수준이 향상되는 것을 알 수 있었다. 또한 학생 설문조사와 인터뷰를 분석한 결과 학생들은 평가 활동의 결과를 타당하다고 인식하고 있으며, 평가 활동의 결과를 다음 글쓰기에 참고함으로써 자신의 학습을 개선할 수 있다고 응답하였다.

• Clinics in Shoulder and Elbow
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• 제26권2호
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• pp.117-125
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• 2023

Background: Preoperative traditional software planning (TSP) is a method used to assist surgeons with implant selection and glenoid guide-pin insertion in shoulder arthroplasty. Mixed reality (MR) is a new technology that uses digital holograms of the preoperative plan and guide-pin trajectory projected into the operative field. The purpose of this study was to compare TSP to MR in a simulated surgical environment involving insertion of guide-pins into models of severely deformed glenoids. Methods: Eight surgeons inserted guide-pins into eight randomized three-dimensional-printed severely eroded glenoid models in a simulated surgical environment using either TSP or MR. In total, 128 glenoid models were used and statistically compared. The outcomes compared between techniques included procedural time, difference in guide-pin start point, difference in version and inclination, and surgeon confidence via a confidence rating scale. Results: When comparing traditional preoperative software planning to MR visualization as techniques to assist surgeons in glenoid guide pin insertion, there were no statistically significant differences in terms of mean procedure time (P=0.634), glenoid start-point (TSP=2.2±0.2 mm, MR=2.1±0.1 mm; P=0.760), guide-pin orientation (P=0.586), or confidence rating score (P=0.850). Conclusions: The results demonstrate that there were no significant differences between traditional preoperative software planning and MR visualization for guide-pin placement into models of eroded glenoids. A perceived benefit of MR is the real-time intraoperative visibility of the surgical plan and the patient's anatomy; however, this did not translate into decreased procedural time or improved guide-pin position.

• Asia Marketing Journal
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• 제17권1호
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• pp.97-121
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• 2015

In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near rather than in the distant future. In Study 2, we confirm that this time-dependent differential evaluation is driven by the difference in construal level between the bases of the two types of extensions - i.e., brand-concept consistency and product-category feature similarity. As such, we find that conceptbased extensions are evaluated more favorably under the abstract than concrete mindset, whereas similarity-based extensions are evaluated more favorably under the concrete than abstract mindset. In Study 3, we extend to the case for a broad brand (i.e., brands that market products across multiple categories), finding that making accessible a specific product category of a broad parent brand influences evaluations of near-future, but not distant-future, brand extensions. Combined together, our findings suggest that temporal distance influences brand extension evaluation through its effect on the importance placed on brand concepts and feature similarity. That is, consumers rely on different bases to evaluate brand extensions, depending on their perception of when the extensions take place and on under what mindset they are placed. This research makes theoretical contributions to the brand extension research by identifying one important determinant to brand extension evaluation and also uncovering its underlying dynamics. It also contributes to expanding the scope of the construal level theory by putting forth a novel interpretation of two bases of perceived fit in terms of construal level. Marketers who are about to launch and advertise brand extensions may benefit by considering temporal-distance information in determining what content to deliver about extensions in their communication efforts. Conceptual relation of a parent brand to extensions needs to be emphasized in the distant future, whereas feature similarity should be highlighted in the near future.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.291-298
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• 2022

COVID-19 has spread across the world in the last two years, confining people to their homes and shutting down businesses and markets. The world is currently experiencing a catastrophic economic and social crisis. To benefit people and to protect them, industries invented new products. These products were made by small and medium-sized businesses across the globe. In South Asia, there was also a rigorous lockdown, people were laid off, and SMEs adopted E-commerce to assist clients and customers. Therefore, the study aims to analyze the impact of the COVID-19 pandemic on E-commerce adoption through open innovation strategies in South Asian countries. 500 respondents were selected through an online questionnaire to collect data from different countries of South Asia. The prominent countries are; India, Pakistan, and Bangladesh. The results of the study show that perceived compatibility and complexity have a positive influence on E-commerce adoption. In normal circumstances, however, the open innovation model is feasible. Knowledge and experience sharing and management attitude have a moderate impact on E-commerce adoption. These results are beneficial for researchers and SME managers in South Asia to overcome the challenges of the COVID-19 pandemic and increase the number of skilled people employed. This study suggests that SMEs should hire skilled workers to upgrade their systems.

• 한국체육학회지인문사회과학편
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• 제56권6호
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• pp.541-559
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• 2017

본 연구는 라인댄스 프로그램에 참여한 유방암 생존자들을 대상으로 라인댄스 프로그램 참여 경험과 그 효과를 알아보는데 목적이 있다. 연구 참여자는 유목적 표집 방법에 따라 9명을 선정하였다. 자료는 심층면담과 참여관찰을 통해 수집하였으며, 참여 경험을 통한 효과에 대해 깊이 있는 의미를 도출하고자 현상학적 연구방법을 이용하였다. 본 연구의 분석 결과 프로그램 참여자가 경험한 라인댄스 프로그램의 효과로 신체적 효과 (생리적 변화, 소화 기능 향상, 수면의 질 향상, 신체의 유연성 증가, 인지 기능 향상), 심리적 효과 (재미와 즐거움, 활력, 평온, 자신감 향상, 자기만족), 사회적 효과 (가족 분위기 향상, 친밀도의 향상), 라인댄스 지속 효과(지속적 연습 및 스스로의 복습, 라인댄스 재미 발견, 참여의 지속 원함, 수업의 기대)로 범주화하였다. 마지막으로, 참여자들은 라인댄스에 참여하면서 서로에게 필요한 정보 공유 및 습득하였고, 프로그램에 참여하는 다른 유방암 환자들과 공감 하고 서로 위안이 되었다고 하였으며, 이로 인한 시너지 효과를 느끼는 것으로 나타났다. 따라서 그룹으로 이루어지는 라인댄스 프로그램은 향후 유방암 생존자들에게 적용될 수 있는 매우 안전하고 효과적인 운동프로그램 중 하나로 사료되어 진다.

• Asia Marketing Journal
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• 제14권2호
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• pp.23-37
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• 2012

Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether individuals with substantial cognitive resources or those with lack of cognitive resources are more likely to draw on metacognitive difficulty when making their product evaluations. The findings from two laboratory experiments indicate that individuals who perceive a greater level of fit between their self-regulatory orientation and temporal construal (Experiment 1), and between their self-construal and the type of product benefit appeal (Experiment 2) are more likely than those who perceive the lack of such fit to evaluate a target product less positively after thinking of many rather than a few positive reasons. The findings provide supporting evidence for the two-stage backward inference process involved with the effect of metacognitive difficulty on consumer judgments in that consumer judgments based on metacognitive difficulty may require greater cognitive resources than those based on the content of information generated. Also, the current research documents further empirical evidence for the relationship between self-regulatory orientation-construal level fit and cognitive resources such that perceived regulatory-construal level fit can increase consumer willingness to invest cognitive resources into their judgment tasks. Last, the findings can help marketers differentiate purchase situations where asking consumers to think of many positive benefits from purchase situations where asking consumers to think of a few key benefits is relatively more beneficial.