• Journal of the Korea Society of Computer and Information
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• v.21 no.9
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• pp.113-119
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• 2016

In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

• Journal of Families and Better Life
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• v.29 no.2
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• pp.23-37
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• 2011

This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

• Korean Management Science Review
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• v.32 no.3
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• pp.55-70
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• 2015

The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.155-174
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• 2015

This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

• CRM연구
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• v.3 no.1
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• pp.29-47
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• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• Journal of the Korea Society of Computer and Information
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• v.18 no.4
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• pp.191-199
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• 2013

The main objective of this paper is to investigate why university students use their smart phones in class and to develop a predictive model of smart phone use behavior that consisted of perceived benefit, perceived cost, attitude, social effect, intention, and habit. The proposed model is tested using survey data collected from 120 university student smart phone users. PLS analysis show as following: At first, intention and habit are significant predictors of smart phone use behavior in class. Secondly, perceived benefit and perceived cost as well as attitude and social effect are the factors affecting smart phone usage in class.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• Journal of Korean Academy of Nursing
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• v.54 no.2
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• pp.162-177
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• 2024

Purpose: This study aimed to investigate the influence of uncertainty-related factors on the health behavior of individuals with coronary artery disease (CAD) based on Mishel's uncertainty in illness theory (UIT). Methods: We conducted a cross-sectional study and path analysis to investigate uncertainty and factors related to health behavior. The study participants were 228 CAD patients who visited the outpatient cardiology department between September 2020 and June 2021. We used SPSS 25.0 and AMOS 25.0 software to analyze the data. Results: The final model demonstrated a good fit with the data. Eleven of the twelve paths were significant. Uncertainty positively affected danger and negatively affected self-efficacy and opportunity. Danger had a positive effect on perceived risk. Opportunity positively affected social support, self-efficacy, perceived benefit and intention, whereas it negatively affected perceived risk. Social support, self-efficacy, perceived benefit and intention had a positive effect on health behavior. We found that perceived benefit and intention had the most significant direct effects, whereas self-efficacy indirectly affected the relationship between uncertainty and health behavior. Conclusion: The path model is suitable for predicting the health behavior of CAD patients who experience uncertainty. When patients experience uncertainty, interventions to increase their self-efficacy are required first. Additionally, we need to develop programs that quickly shift to appraisal uncertainty as an opportunity, increase perceived benefits of health behavior, and improve intentions.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.419-455
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• 2015

In study I, Domain-Specific Risk Taking Scale(DOSPERT) was translated into Korean and was validated that it had 6 factors structure and showed adequate reliability and validity, using the data had been collected from 438 participants. In study 2, two research problems were examined using the data had been collected from 497 participants who were different from study I. First, the mediation effect of sensation seeking and perceived benefit on the relationship between narcissism and risk-taking were examined. Using path analysis, it found that sensation seeking and perceived benefit mediated the relationship between NPI narcissism and risk-taking fully, and between PNI narcissism and risk-taking partially. Seceond, the moderate effect of contingencies of self-worth(CSW) on the relationship between perceived benefit-risk and risk-taking was examined. Using multi-group analysis, it found that virtue CSW moderated the relationship between perceived benefit-risk and total risk-taking, various CSWs moderated the relationships between perceived benefit-risk and 6 sub domains of risk-taking. These results were compared with previous studies of risk-taking and discussed the relevance of the narcissistic type.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.47-55
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• 1997

A vacation destination was conceptualized to be chosen through a three-stage process consisting of an early consideration set formation, a late consideration set formation, and a final selection stage. Choice criteria were defined as an individual's belief toward the relationships between perceived attributes, expected outcomes, and the destination. And these criteria were assumed to be divided into benefit-related dimension and perceived risk-related dimension. Through two pilot surveys, 13 items which have 4 factors were identified. used on 4 factor structures, the benefit-related dimension was identified to be consisted of three sub-dimensions, "historic/cultural", "escaped" and "naturalness". A longitudinal panel survey was used to test the differences of the importance of choice dimensions through the choice process. The importance of benefit-related dimension was decreased through the choice process as hypothesized except "naturalness" factor. And as hypothesized, the importance of perceived risk-related dimension was increased.