• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.71-81
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• 2020

This study is intended to determine the effects of volunteering participation motivation on major satisfaction and continuance willingness in ophthalmic optics students. To achieve this, a survey was empirically carried out to ophthalmic optics students. The research findings showed that self-development among participation motivation factors had a significant effect on major satisfaction and continuance willingness, leisure on continuance willingness, and major satisfaction on continuance willingness in the relationship between the effects of volunteering participation motivation on continuance willingness and major satisfaction in ophthalmic optics students, respectively, adopting 3 hypotheses. On the other hand, leisure had no significant effect on major satisfaction, interpersonal exchange on major satisfaction, and interpersonal exchange on continuance willingness, respectively, rejecting 3 hypotheses. Which suggest that the high self-development willingness of college students as a factor of college volunteering participation motivation causes them to have pride and specialization in their major. Consequently, pride and specialization in major cannot only increase an understanding of personality and major, but maintain a positive attitude, leading to a long-continuous willingness, not a simple one-time service.

• 한국의류학회지
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• 제45권1호
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• pp.73-93
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• 2021

This study typifies fashion mobile plays in a digital environment and explores the experiential value created by them through a case study of a fashion brand mobile app. For the case analysis, mobile plays were divided into four types: intrinsic motivation/active participation, intrinsic motivation/passive participation, external motivation/active participation, and external motivation/passive participation, depending on the mobile players motivation and level of participation. Among the global fashion brand mobile apps released from 2009 to 2019, 16 cases suitable for the analytical framework were used for final analyses. The main results are as follows. First, mobile play value include characteristics such as networkability, immersion, hyper-spatiality, and super-temporality in addition to the attributes of a traditional play such as spontaneity, uncertainty, regularity, and playfulness. Second, the four types of mobile play provide participants with an experiential value such as creative value, emotional value, social value, and exploitative value. This study has academic implications in terms of introducing a new framework that can typify mobile plays and suggest practical implications for what experiential value fashion companies can give consumers through mobile app marketing.

• 영어어문교육
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• 제13권3호
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• pp.227-251
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• 2007

The development and use of computer mediated communications (CMC) as a tool for teaching and learning English has grown considerably in recent years. The purpose of this study is to investigate factors related to learners' participation, achievement, and satisfaction in EFL classes using web-based bulletin boards. The total number of 77 university students participated in this study. Three domains and eight independent variables investigated in this study were a learner-related domain (attitudes toward CMC, intrinsic motivation, extrinsic motivation, attitudes toward writing), an interaction-related domain (student-student interaction, teacher-student interaction), and an environmental domain (physical support and design of the web site). In order to determine interrelation of variables correlation analysis and multiple regression analysis were used. The results of this study showed that the factors predicting a learner's participation were instrumental motivation, attitudes toward writing, and teacher-student interaction. The factors explaining a learner's achievement were learner's participation and attitudes toward writing, and the factors predicting a learner's satisfaction were integrative motivation, student-student interaction, teacher-student interaction, physical support and learner's participation.

• 통상정보연구
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• 제10권2호
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• pp.211-232
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• 2008

This research intends to explore two questions: 1) how the service qualities of trade exhibitions affect the participant's satisfaction, and 2) how participation motivation moderates the relationship's between the service quality and satisfaction. For this purpose, the service qualities were measured with respect to three components: 1) core services, 2) physical environments, and 3) personal services of trade exhibitions. The results showed that the core services had largest impact on the participant's satisfaction among three components. The influence of the personal services was next strong, and the impact of the physical environment was weakest. Participation motivation was shown to moderate the effects of core services and personal services on satisfaction, but its moderating impact on the relationship between physical environments and satisfaction was not observed.

• 사회복지연구
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• 제40권3호
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• pp.125-148
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• 2009

본 연구는 호스피스자원봉사자의 성격특성이 자원봉사참여와 지속의지에 미치는 영향에 대한 자원봉사동기의 매개효과에 대하여 가설적 모형을 제시 및 검증하여, 호스피스 자원봉사자 참여활성화 방안모색을 위한 이론적 근거를 제시하고자 하였다. 조사는 2007년 한국호스피스협회 추계학술대회 참석 자원봉사자 200명과 5개 호스피스 기관의 자원봉사자 132명을 대상으로 진행되었다. 연구결과를 요약하면 자원봉사 동기(보호동기, 경력동기, 관계동기, 이해동기, 가치동기를 내생변수로 친화성${\rightarrow}$자기보호동기, 친화성${\rightarrow}$경력동기, 신경증${\rightarrow}$경력동기, 친화성${\rightarrow}$관계동기, 친화성${\rightarrow}$이해동기, 친화성${\rightarrow}$가치동기, 신경증${\rightarrow}$가치동기, 외향성${\rightarrow}$가치동기의 경로가 유의하였으며, 자원봉사참여를 내생변수로 관계동기${\rightarrow}$자원봉사참여, 이해동기${\rightarrow}$자원봉사참여, 가치동기${\rightarrow}$자원봉사참여의 경로가 유의하였고, 자원봉사지속의지을 내생변수로 이해동기${\rightarrow}$자원봉사지속의지, 가치동기${\rightarrow}$자원봉사지속의지, 자봉참여${\rightarrow}$자원봉사지속의지의 경로가 유의하였다. 또한 유의한 직접효과를 중심으로 자원봉사동기의 매개효과를 검증하였으며, 이러한 결과를 바탕으로 호스피스 자원봉사자 참여활성화를 위한 제언을 제시하였다.

• 가족자원경영과 정책
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• 제4권2호
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• pp.91-107
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• 2000

The purpose of this study is to understand what needs housewife volunteers want to be satisfied with and try to find the way to satisfy them, examining empirically their participation motivation and activity satisfaction. The major findings of the study were as follows: 1) the housewife volunteers’participation motivation was composed self-developmental, self-actualization, altruistic dimensions and the mean score of self-actualization was the highest. 2) the self-development motivation was proved significantly different in housewives’age, their last child’s age, religion. the altruistic motivation was proved significantly different in their religion. 3) the housewife volunteers’activity satisfaction was proved significantly different in the level of self-developmental motivation, self-actualization, and altruistic motivation. Namely, the higher the level of self-development motivation, self-actualization, and altruistic motivation was, the higher activity satisfaction was. 4) the variables that influence on housewife volunteers’activity satisfaction were family support, self-development motivation, self-actualization, job appropriateness.

• 대한안전경영과학회지
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• 제7권5호
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• pp.107-117
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• 2005

Zohar(1980) emphasized the influence of social, organizational, and psychological context in occupational safety and health study. With this research trend, Neal, Griffin, and Hart(2000) developed a sequential safety climate model. In this paper, author examined the usability of their model the relationships among safety climates, safety knowledge, safety motivation, and safety performance(safety compliance and safety participation). The author conducted a survey to 207 manufacturing workers, and the chief results of statistical analysis are as follows : 1) the leadership has positive effects on safety knowledge and motivation, 2) the precaution activities has only positive on safety knowledge, 3) the safety system has only on safety motivation, 4) the safety knowledge and motivation have positive effects on safety compliance and participation.

• 한국산학기술학회논문지
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• 제16권10호
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• pp.6807-6815
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• 2015

본 연구는 고위험 신생아간호 시뮬레이션 교육을 적용하기 전과 후의 간호대학생의 수업만족도, 수업참여도, 학습동기 및 임상수행능력의 차이를 검증하기 위한 연구이다. 단일군 전후설계 연구로, 간호대학생 118명을 대상으로 구조화된 설문지를 이용하여 사전 조사를 실시한 후 고위험 신생아간호 시뮬레이션 교육은 오리엔테이션 40분, 실습준비 40분, 시뮬레이션실습 160분, 디브리핑 160분, 상황 자율실습 180분, 시뮬레이션실습 평가 2회로 진행되었고 이후 사후조사가 실시되었다. 수집된 자료는 SPSS WIN 17.0을 이용하여 실수와 백분율, 평균과 표준편차, paired t-test, Pearson's correlation coefficient로 분석하였다. 연구결과 고위험 신생아간호 시뮬레이션 교육 전 후의 수업만족도, 수업참여도, 학습동기 및 임상수행능력은 통계적으로 유의한 차이가 있었다. 대상자의 수업참여도는 수업만족도와, 학습동기는 수업만족도 및 수업참여도와, 임상수행능력은 수업만족도, 수업참여도 및 학습동기와 각각 정(+)의 상관관계가 있었다. 본 연구결과를 바탕으로 고위험 신생아간호 시뮬레이션 교육이 간호학생의 수업만족도, 수업참여도, 학습동기 및 임상수행능력을 향상시키기 위한 교육 프로그램임을 확인하였다.

• 한국엔터테인먼트산업학회논문지
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• 제14권2호
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• pp.97-107
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• 2020

본 연구는 2019년 3월부터 2019년 4월까지 2개월 동안 진행되었으며, G 광역시의 댄스스포츠 동호인들을 모집단으로 선정하였다. 조사대상은 편의표본추출법을 사용하였으며, 자기평가기입법으로 응답자에게 직접 작성토록 하였고, 댄스스포츠 통호인들을 대상으로 총 300부를 최종적으로 사용하였다. 자료처리는 SPSS Ver. 23.0 버전의 통계 프로그램을 활용하여 전산처리하였다. 설문지의 타당도와 신뢰도를 검증하기 위해 탐색적 요인분석과 Cronbach' α 방법을 실시하였고, 각 변인간의 상관성과 공선성을 확인하기 위하여 상관관계분석을 실시하였으며, 각 변인간의 인과관계를 살펴보기 위하여 다증회귀분석을 실시하여 다음과 같은 결론을 얻었다. 첫째, 참여 동기(인지 지향, 건강지향, 기술지향, 시설지향)는 재미요인에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 참여 동기(건강지향, 기술지향, 시설지향)는 운동중독에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 재미요인은 운동중독에 긍정적인 영향을 미치는 것으로 나타났다. 결과를 종합해 보면, 참여 동기가 재미요인과 운동중독에 영향을 미치는 것으로 나타났으며, 이러한 원인은 댄스스포츠 동호인들의 심리적으로 긍정적인 참여 동기가 운동에 대한 재미와 운동 중독에 정적인 영향을 미치는 것으로 판단된다.