• Journal of Distribution Science
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• v.19 no.2
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• pp.77-86
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• 2021

Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

• Asia-Pacific Journal of Business
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• v.9 no.1
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• pp.57-76
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• 2018

This paper studies the influence of the bilateral expansion of Korean and Chinese banks on performance. To conduct the empirical analysis, we select eleven Banks in South Korea and thirteen Banks in China over the 2000-2014 time frame. The main regression results are as followed. First, the sample bank's overseas subsidiaries have a significant effect on profitability and the profitability is somewhat deteriorates. Second, the sample bank's overseas branch and subsidiaries have a significant effect on the bank's risk. That is, the loan loss provision ratio is slightly increased but impaired loan ratio is highly decreased. Third, the sample banks' overseas branch and subsidiaries also have a significant effect on bank efficiency. The ratio of customer deposits per employee worsens somewhat but the gross loan per employee are increased. In conclusion, as time passes, bank profitability or efficiency from mutual expansion of Korean banks and Chinese banks seem to be improving somewhat, and this phenomenon is more prominent at Korean banks than at Chinese banks.

• International Commerce and Information Review
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• v.19 no.3
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• pp.129-150
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• 2017

The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.25-44
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• 2023

Receiving medical services abroad is an event that involves a high level of risk and stress for most people. This study proposes and empirically examines perceived control as a factor that has a potential to reduce the stress associated with overseas medical experience and enhance satisfaction with it. Based on the research findings in environmental psychology, one's perceived control was divided into cognitive control, behavior control, and decision control. A research model and a set of hypotheses were constructed to investigate the effect of each control on satisfaction and word-of-mouth communications among consumers who had overseas medical service experiences. The data collection was conducted through an online survey of 220 Chinese consumers who had visited Korea as plastic medicine tourists. Satisfaction with their service experience was significantly affected by both behavioral control and decisional control, but not by cognitive control. Thus, Chinese medical tourists prefer to maintain the belief that they are in charge of major decisions associated with the medical procedure, and that the results of the medical procedure will have personally desirable consequences. In addition, satisfaction experienced by Chinese consumers with overseas medical services had a significant impact on their word-of-mouth activities. Based on the research results, a set of academic and practical implications were derived.

• International Journal of Costume and Fashion
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• v.12 no.2
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• pp.41-52
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• 2012

The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.327-340
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• 2010

Since South Korea has problems existing in the respects of educational resources, environment, policies, etc., local universities of South Korea have been in an inferior position in the competition of overseas student enrollment. With increasingly deepening of cultural exchange between China and South Korea, due to geographic close relationship between the two countries, a great number of South Korean students go to China for study; also, Chinese students have increasingly become the important target of recruitment by all local universities in South Korea. In recent years, with rapid increase in the number of Chinese students in South Korea, the overseas student education system of South Korea has been progressed continuously. Compared with educational advantages of universities in European, American developed countries, and the capital region of South Korea, however there still exists a lot of problems in Chinese student recruitment by local universities. The major findings of the study can be summarized as follows. There exist not only some advantages but also some problems to be addressed urgently in Chinese student enrollment by South Korean local universities. How to build a distinctive recruitment environment suitable for Chinese students; and, how to develop a complete "one-stop" educational system suitable for study; and, how to make a strategy of development for Chinese students; and, how to perfect set up the overseas students' education management system; which are the remaining tasks to be solved for. To achieve a win-win for both overseas students and South Korean local universities, it is very important and urgent works to do for administrators of Chinese students in all local universities of South Korea.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.4
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• pp.641-662
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• 2010

Through the comparative studies on Korean and Chinese ethnobanks in the U.S., this research finds the difference in the social capital between Korean and Chinese American economy and reinterprets the social capital in overseas Chinese. In many ethnic studies, the ethnobanks in the U.S. are thought as the main drive of the economic prosperity in the ethnic communities. For the success of these ethnobanks, the relationship banking of these ethnobanks are contrasted with the arms-length banking of the mainstream U.S. banks. However there are the differences both in performance and business strategies even among different ethnobanks. Contrary to the Korean ethnic banks having much portion of business loans, Chinese ethnic banks have stressed real-estate loans in their loan portfolio. This research regards the differences of business strategies and performance of these ethnobanks as the result of the different social, cultural contexts in each ethnic community. From these finings, we can improve the understanding of the concept of social capital in overseas Chinese economy.

• Korean Journal of Social Welfare Studies
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• v.43 no.1
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• pp.179-202
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• 2012

This study is a life history study of the elderly of overseas chinese. The aim of study is to explain the acculturation of identity and attitude to korean and the experience of discrimination through of the work of reconstruction of life history. We approached narrative - life history analyze. The life history data were collected by in - depth interview. The authors analysed the text according to Rosenthal(2008). In first stage we recomposed narrative life history and finally we composed experienced life history. The result as follows. The hero of this study have lived wearing korean mask for survival in the land of emergency landing but he lived severely dreaming come home in glory. The life of hero of this study represented forfeit of identity. He couldn't root in korea, Taiwan and China.

• The Korean Journal of Food And Nutrition
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• v.24 no.4
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• pp.808-816
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• 2011

The aim of this study was to compare the American, Chinese, and Japanese consumers' usage behavior of marketing communication towards overseas Korean restaurants. The survey included both on and off-line method and self-administered questionnaires were written in three languages- English, Chinese and Japanese. The sample was collected from 5 hub cities for globalization of Korean food- LA, New York, Tokyo, Beijing, and Shanghai. The most important factor of searching for Korean restaurants-related information was 'the interaction' and the least one was 'the diversity'. The most commonly informed Korean restaurants-related content through the on and off-line media was 'the general information, such as location, telephone number, and operation hour'. Korean restaurants-related content that the respondents' most interested in was 'the information of menu and price'. Results of this study can expectedly be used from a practical point of view by providing empirical data of foreign consumers for effective marketing communication strategies of overseas Korean restaurants.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.514-528
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• 2022

This study attempted to understand the characteristics of foreign direct investment by Chinese companies from the perspective of Dunning's OLI paradigm. This development of OFDI by Chinese companies was influenced by the Chinese government's policy, internal factors of the Chinese economy, and the economic and institutional environment of the investment target country. The characteristic of Chinese companies' OFDI is that investment in developed countries is gradually increasing amid regional concentration in Asia. And the proportion of tertiary industries is high, In the meantime, the structure of the secondary industry is changing. In addition, Chinese companies are gradually expanding and showing characteristics by considering the economic and political factors of the investment target country in the selection of overseas investment areas, and then selecting areas with little cultural difference from China's system. This characteristic of OFDI by Chinese companies is basically evaluated to be in line with the OLI paradigm of Dunning. However, the difference is that Chinese companies' OFDI not only advances in overseas investment using the strengths of companies, but also advances in investment to compensate for their shortcomings.