A Comparative Analysis of American, Chinese and Japanese Consumers' Usage Behavior of Marketing Communication towards Overseas Korean Restaurants |
Yang, Il-Sun
(Dept. of Food & Nutrition, Yonsei University)
Ahn, Jee-Ahe (Institute of Food and Nutritional Sciences, Yonsei University) Baek, Seung-Hee (Dept. of Food & Nutrition, Shingu College) Lee, Hae-Young (Dept. of Food & Nutrition, Sangji University) Chung, Yoo-Sun (Dept. of Food & Nutrition, Yonsei University) |
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