• 품질경영학회지
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• 제50권1호
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• pp.105-124
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• 2022

Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.614-625
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• 2013

다양한 산업 영역에서 향수 마케팅이 활발히 전개되고 있다. 영화 산업에서도 향수라는 주제는 새로운 트렌드를 형성하고 있다. 본 논문에서는 향수를 중심으로 기대 및 평가가 영화 관람의도에 미치는 영향에 대한 실증적 분석을 시도하였다. 향수는 과거의 장소나 시간을 그리워하는 감정이다. 기대는 실용적 기대와 정서적 기대로 나누어지며, 평가는 객관적 평가와 주관적 평가로 구분된다. 본 논문에서는 이 다섯 가지요소가 영화 관람의도에 미치는 영향을 분석하였다. 연구 결과 높은 연령이 낮은 연령보다, 여성이 남성보다 향수가 높게 나타났다. 연령별로는 10~20대는 정서적 기대 주관적 평가 향수 순으로, 30대 이상은 정서적 기대 향수의 순으로 영향을 미치는 것으로 나타났다. 성별로는 남성의 경우 정서적 기대 향수 주관적 평가 순으로, 여성의 경우 정서적 기대 주관적 평가 순으로 나타났다. 이러한 결과는 연령과 성별에 따라 마케팅 전략이 달라져야 함을 시사하고 있다.

• 보건의료산업학회지
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• 제5권4호
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• pp.15-26
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• 2011

This study assessed and compared the expectation levels of in- and out-patients at hospitals of different size in relation to patients' view of their rights. A survey of out-patients visiting university hospitals (204 patients) and small to mid size community hospitals (215 patients) in Seoul and Kyeongki Province was conducted, where the respondents reported their perceptions of patient rights. Based on the survey, their respective expectation levels for the medical services that they would receive was assessed and analyzed for exploring possible factors for their selecting small to mid sized hospitals over larger hospitals. The results showed difference in perceptions between patients visiting or staying in lager and smaller hospitals. Namely, for out-patients, those at university hospitals had higher perceptions only about their rights to privacy while in hospital, whereas in the case of in-patients, those at small to mid size hospitals had higher perceptions only about their rights to access to inspection information. With respect to the results from analysis of difference in the expectation level for medical services between university and non-university hospital patients, it was found that in-patients at university hospitals had higher perceptions about their rights to choose to see hospital visitors while in hospital and rights to access to religious facilities.

• Bulletin of the Korean Chemical Society
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• 제23권4호
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• pp.593-597
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• 2002

(R,S)- and (R)-2-Benzylcysteine (1) and (R,S)-2-phenethylcysteine (2) were synthesized and evaluated as inhibitors for carboxypeptidase A (CPA) with the expectation that these compounds exhibit improved inhibitory activities over 2-benzyl-3-mercaptopropanoic acid (BMPA), a potent CPA competitive inhibitor, possibly having additional interactions of their amino group with the carboxylate of Glu-270 of the enzyme upon binding to CPA. Contrary to the expectation, however, the CPA inhibitory potencies of these compounds were found to be much reduced compared with that of BMPA, suggesting that the amino group in the inhibitors rather exerts steric hindrance in binding of these inhibitors to CPA.

• 충청수학회지
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• 제23권1호
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• pp.119-126
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• 2010

In this paper, we find the formula for the analogue of Wiener measure over the subset of C[0, T] bounded by the sectionally differentiable functions, which is a generalization of Park and Skoug's results in [2].

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2012년도 추계 학술논문 발표대회
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• pp.71-72
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• 2012

The purpose of this study is to evaluate the depth of carbonation considering the relative humidity in concrete using the FEM model. The difference of relative humidity in concrete has not been considered in calculating the carbonation depth in analytic model. That reason can make the over estimation in expectation of RC structure durability. The temperature and R.H. expectation model and the carbonation depth expectation model are development in past author's studies. The two models are coupled in this study. The fact that there is the difference between actual environment and acceleration test is revealed from FEM numerical analysis.

• 가족자원경영과 정책
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• 제1권2호
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• pp.45-58
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• 1997

The purpose of this study was to test a causal model of employed and unemployed wives on the basis of the family resource management system theory. The data of this study were obtained from 244 wives who lived in Seoul and were financial mangers. Major findings of this study were as follows: 1. Both employed and unemployed wives, knowledge of financial management was significantly predictor of financial planning. That is, household financial mangers with more financial knowlege used more effective planning behaviors than did those financial managers with less financial konwlege. This results emphasize the significance of enhancing the financial konwledge in the household financial management. 2. For unemployed wives, expectation of household’s future financial condition was influenced by age, household income, locus of control over their financial situation, and perception of financial management’s effectiveness. The strongest predictor of expectation of the household’s future financial situation was age. Younger managers were more optimistic about the future. 3. The findings of this study support theoretical framework on the basis of the family resource management system theory, both for employed and unemployed wives.

• 지식경영연구
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• 제23권1호
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• pp.203-225
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• 2022

글로벌 OTT(Over the Top) 서비스의 국내 진출이 늘어나고 기존 플랫폼 개편이 활발히 이루어지면서 OTT 서비스 시장의 경쟁이 더 치열해지고 있다. 초호화 콘텐츠를 보유한 막강한 경쟁자들이 계속해서 시장에 뛰어들고 있고 사람들의 니즈도 다양해짐에 따라 지속적인 수익 창출을 위해 가입자의 이탈을 막기 위한 OTT 서비스 플랫폼의 다양한 노력이 요구된다. 이에 본 연구는 기대일치모델을 기반으로 OTT 서비스 특성이 지속이용의도에 미치는 영향을 실증분석을 통해 살펴보고자 하였다. OTT 서비스 이용 경험이 있거나 현재 이용 중인 개인을 대상으로 총 386부의 설문을 수집하여 AMOS24를 사용하여 분석을 진행하였다. 연구결과, 플랫폼 품질 우수성을 제외한 콘텐츠 큐레이션, 콘텐츠 풍부성, 시청 능동성은 기대일치에 유의한 영향을 미치는 것으로 나타났다. 기대일치는 지각된 유용성과 사용자만족에 유의한 영향을 미쳤으며, 지각된 유용성은 사용자만족에 영향을 미치고, 사용자만족은 OTT 서비스 지속이용의도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 가격공정성은 기대일치와 사용자만족, 지각된 유용성과 사용자만족, 사용자만족과 OTT 서비스 지속이용의도 간의 관계를 강화해주는 것으로 나타났다. 본 연구의 결과는 OTT 서비스 사업자의 수익 창출에 가장 직접적인 영향을 미치는 가입자 유지를 위한 서비스와 콘텐츠 개발에 유용한 정보를 제공할 것으로 기대한다.

• 간호행정학회지
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• 제12권1호
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• pp.151-158
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• 2006

Purpose: This study was undertaken in order to suggest self-leadership as a way to promote organization efficiency of nursing organization. So the relation between self-leadership and outcome of nursing practice in organization was studied. Method: The subjects of study were nurses as a population who were working for the 2 of university hospitals which have over 500 beds in Kyong Ki Province as well as who have been working for over 6 months. The data was collected by questionnaires from 215 nurses and analyzed using descriptive statistics, perason correlation coefficient, t-test and ANOVA on SAS Program. Results: Self-leadership of nurse got 3.51 grade out of 5 as a mean point. Each of the segments got 3.74 in self-compensation, 3.57 in self-expectation, 3.53 in goal-setting, 3.45 in rehearsal, 3.37 in self-criticism and 3.30 in constructive thinking in order. Independent performance of nursing practice at each items of outcome of nursing practice showed the highest correlations with the self-expectation among self-leadership segments. Constructive thinking, self-compensation, rehearsal, goal-setting were related like this in order, but self-criticism was related just a little. Dependent nursing practice has the highest correlation with the self-expectation, goal-setting, rehearsal, constructive thinking, self-compensation were similar as aboves in order, but self-criticism didn't show any similar correlations. Relationship practice has the highest correlation with the self-expectation, and goal-setting, constructive thinking, self-compensation, rehearsal were similar, while self-criticism did not show any correlations. Conclusion: In conclusion the result was obtained that self-leadership is much correlated with outcome of nursing practice. Therefore, as a way to promote efficiency of nursing organization, the constant study about self-leadership with the various aspects is needed focusing on self-management and inner motivation as a new leadership paradigm.

• 아동학회지
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• 제25권2호
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• pp.133-154
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• 2004

This study examined the relations between maternal parenting, mother-adolescent conflict, and adolescent individuation with a sample of 271 high school students (156 boys and 115 girls) living in Seoul. Data were analyzed by correlations and regressions. Maternal monitoring, reasoning and affection were positively related to connectedness and separateness, two subscales of adolescent individuation, and maternal over-expectation, intrusiveness, physical abuse and neglect were negatively related to connectedness and separateness. Mother-adolescent conflict was negatively related to connectedness and separateness. Maternal monitoring, reasoning and affection were negatively related to mother-adolescent conflict, and maternal over-expectation, intrusiveness, and physical abuse and neglect were positively related to mother-adolescent conflict. Mother-adolescent conflict played a mediating role between maternal parenting and adolescent individuation.