• The Southeast Asian review
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• v.21 no.1
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• pp.185-216
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• 2011

This work shows dynamism of empathy which Thailand experienced while its monarchy was replaced by democracy with conflicts and harmony. In this work, two imaginary protagonists are put into the most important period in Thai history, from the political reform of the absolute monarchy in 1932 up to Black May in 1992, for 60 years. With the writer's imagination, they are actualized into the historically important situations with reality. One of them is Yeoy, a dissident and the other is a police officer, a concenter, who chases after him. In this dissertation, empathy is analyzed which the characters feel about real incidents in their country through trust and doubt, hope and anger. This research on emotional circumstance is all about figuring out the direction for harmony and coexistance. Thailand needs a powerful leader who deals with swiftly changing worldwide affairs and domestically economic matters. Even if their leader has the same destination to get to, their approach to it is different from each other. Therefore, conflicts come out and misunderstanding makes situation worse. Public sympathy among Thai is that Thailand contribute to global mutual prosperity, by which Thailand becomes a powerful and influential state in making the world harmonious and prosperous.

• Management & Information Systems Review
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• v.39 no.1
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• pp.75-91
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• 2020

The purpose of this study is to examine the application of in-depth interviews in terms of exploration on the basis of the theoretical basis of various aspects of consumer empathy, and the question of whether the consumer can expand to the process of self empathy. Most studies related to consumer empathy divide the responsive dimension of consumer empathy into rational and emotional dimension based on empathy theory, and look at the empathic response perceived by consumers to the stimulus presented from the current point of view. In this study, however, we want to go one step further and confirm that the consumers themselves can ultimately go to the self-empathy stage by forming a creative street of reproduction and redevelopment. As a result of exploratory research through in-depth interviews, it was indirectly confirmed that consumer's empathetic response to specific marketing stimulus exists at the level of creative and self-empathetic as well as the emphasis of previous studies. Based on these findings, this study confirmed that consumer empathetic responses could go beyond a single dimension to form a multidimensional structure and move toward an expanded structure of empathic self-creation. This suggests that consumers' empathic responses should be grasped in terms of continuity of empathic responses rather than explained in a specific dimension. Although this study is meaningful as an early research of exploratory nature, it is necessary to supplement various content validity and refine the research method through subsequent studies. This study is expected to expand the understanding that consumer's empathy can be extended to other people's empathy and to be self-empathy.

• Korean Journal of Psychosomatic Medicine
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• v.30 no.2
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• pp.55-65
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• 2022

Although humans exist as Homo Empathicus, human society is actually constantly divided and conflicted between groups. The human empathy response is very sensitive to the justice of others, and depending on the level of others' justice, they may feel empathy or schadenfreude to the suffering of them. However, our empathy to others' suffering are not always fair, and have inherent limitations of ingroup-biased empathy. Depending on whether the suffering other persons belongs to an ingroup or an outgroup, we may feel biased empathy or biased schadenfreude to them without even realizing it. Recent advances in information and communication technology facilitate biased access to ingroup-related SNS or ingroup media, thereby deepening the establishment of a more biased semantic information network related groups. These processes, through interacting with the inherent limitation of empathy, can form a vicious cycle of more biased ingroup empathy and ingroup-related activities, and accelerate divisions and conflicts. This research investigated the properties and limitations of empathy by reviewing studies on the neural mechanism of empathy. By examining the relationship between empathy and justice from a neuroscientific point of view, this research tried to illuminate the modern society of division and conflict in a different dimension from the classical perspective of social science.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.279-285
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• 2021

This paper criticized that online classes during the Covid-19 period were centered on knowledge and information education, and sought ways to improve empathy as a way to improve students' sociality. The teaching-learning process was designed around the movie <(500) Days of Summer> which has the theme and story of parting and growth. On this paper the stage of empathy was divided into three stages, recognize-into, feeling-into, emotional-transaction stage. In particular, considering the process of transitioning from emotional empathy to behavioral empathy as the key to communication education, the class was designed in five stages, with an expression stage between the feeling-into stage and the emotional-transaction stage. This course is possible when learners sympathize with the work itself and reflect on their own narrative, so literary therapeutic was used, and students's response statements were collected to prove that this process is meaningful for improving empathy. In this article, the class was designed for the movie <(500) Days of Summer>, but this teaching-learning model can be applied to other contemporary film texts.

• Journal of Korean Academy of Nursing
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• v.48 no.5
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• pp.497-505
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• 2018

Purpose: This study aimed to examine changes of empathy levels of nursing student in two different curricula structures, one called "traditional" and the other called "integrated" curricula. The study was a longitudinal design to follow a cohort of nursing students to examine the magnitude of changes in empathy in their education years. Methods: The study was conducted in a public school of nursing giving a baccalaureate degree, which had a fundamental change in their curricula. In all, 81 students from the traditional curricula and 66 students from the integrated curricula completed the study, and data from a total of 147 students were analyzed between 2003 and 2008. The Empathic Communication Skills Scale and the Empathic Tendency Scale were given to the students in the beginning of their freshman year and at the end of the fourth year just before graduation. Results: Although both of the curricula were seemed effective at improving empathic skills of students, especially the scores of students who completed the integrated curricula were higher than the scores of the other group attending the traditional curricula (p<.05). However, the empathic tendency scores of students in both curricula decreased at the end of fourth year. Conclusion: Although undergraduate nursing curricula either traditional or integrated improved empathic skills, it seemed that integrated curricula were more effective than traditional curricula in increasing empathic skills. The more hours and more experiential methods contributed to improved empathy. The decrease in empathic tendency requires further attention of educators and nurse managers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.136-142
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• 2021

This study examined the influence of adolescents' perception of empathy and peer support on happiness. The subjects of this study were 113 adolescents from U-city. Frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using the SPSS 22.0 program. First, in the effect of the empathy ability perceived by adolescents on the feeling of happiness, the sub-factors of the empathy ability, such as cognitive empathy and emotional empathy, had a significant positive effect on happiness. In particular, the cognitive empathy factor of the empathy ability has more influence on happiness. Second, in the relationship between the adolescents' peer support and feelings of happiness, the sub-factors of peer support, emotional support, and instrumental support had a significant positive effect on happiness. On the other hand, the sub-factors of peer support, informational support, and evaluative support did not affect happiness significantly. In particular, the emotional support factors have more influence on happiness than the instrumental support factors. This means that a higher level of empathy and peer support perceived by adolescents results in a higher feeling of happiness. This study provides basic data for preparing educational programs to improve adolescents' happiness

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.67-74
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• 2017

The goal of this study is to present quantification method for empathy. The micro-movement technology (non-contact sensing method) was used to identify empathy level. Participants were first divided into two groups: Empathized and not empathized. Then, the upper body data of participants were collected utilizing web-cam when participants carried expression tasks. The data were analyzed and categorized into 0.5 Hz, 1 Hz, 3 Hz, 5 Hz, 15 Hz. The average movement, variation, and synchronization of the movement were then compared. The results showed a low average movement and variation in a group who empathized. Also, the participants, who empathized, synchronized their movement during the task. This indicates that the people concentrates with each other when empathy has been established and show different levels of movement. These findings suggest the possibility of empathy quantification using non-contact sensing method.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.831-842
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• 2022

The purpose of this study was to examine the correlations among empathy, humor sense parenting self-efficacy and psychological control in Korean parents with a child. For research, 203 parents with a child under the age of 5 attending kindergarten in Seoul participated in this study. As a result of the study, parenting self-efficacy was the lowest and psychological control was the highest. In adittion, among 'empathy', 'humor sense' and 'autonomy support', 'guilt inducement' on sub factor of psychological control showed a significant correlations. In addition, 'cognitive empathy' on sub factor of empathy was significantly correlated with 'autonomy control' on sub factor of psychological control, and 'preference for humor' on sub factor of humor was significantly correlated with 'identical parenting' on sub factor of psychological control. Among parenting self-efficacy and 'autonomy support', 'guilt inducement', 'autonomy control' on sub factor of psychological control showed a significant negative-correlation. 'Difficulty in parental roles' on sub factor of parenting self-efficacy was negatively correlated with other factors except 'identical parenting' on sub factor of psychological control.

• Journal of Distribution Science
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• v.15 no.12
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• pp.85-94
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• 2017

Purpose - Owing to economic development and rapid globalization, the number of people traveling abroad has increased dramatically in recent years. For instance, according to data from World Tourism Organization, approximately 1,724 million tourists traveled abroad in 2016. This phenomenon has resulted in a change for domestic markets, as they no longer serve only domestic customers but also serve foreign customers as well. Therefore, intercultural service encounters between services providers and customers from diverse cultural backgrounds are becoming more frequent. Especially in the field of retailing, salesperson's customer oriented selling behavior is particularly important for the successful interactions. However, it is hard to find some factors that can improve salesperson's customer oriented selling behavior in intercultural sales encounters. Research design, data, and methodology - A quantitative survey methodology was utilized to collect data on 312 salespeople at duty-free shops located on Jeju Island, Korea. As a tourism-based region, Jeju Island has attracted a large number of foreign tourists since being designated as an international free city in 2002. Owing to this phenomenon, intercultural sales encounters between salespersons and customers from different cultures have become commonplace. Compared to other salespeople, salespeople working in duty-free shops have more frequent intercultural interactions, as over 90% of their total customers are from foreign countries. Additionally, regular professional training programs for salespeople help cultivate cultural intelligence. Data analysis was conducted using SPSS 20. Results - This paper explores the role of empathy and cultural intelligence in intercultural sales encounters using a theoretical model incorporating the causal relationships between empathy(cognitive empathy and emotional empathy) and customer oriented selling behavior, as well as the moderating effects of cultural intelligence in these relationships. Conclusions - This study is almost the first to explore the influence of empathy and cultural intelligence in intercultural sales encounters. Thus, this study provides a meaningful contribution to the application of empathy and cultural intelligence in the retailing field and will draw the attention of personal distribution practicers and researchers to the importance of empathy and cultural intelligence. Additionally, this study has useful managerial implications for employee selection, training, and development in retailing firms engaged in intercultural sales encounters.