• Title/Summary/Keyword: organizer

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The Effects of Advertising Attitude and Visitor Intention of Exhibition: Focusing on Exhibition Types (전시회 광고의 정보 품질과 매체 신뢰도가 광고태도 및 전시회 참관의도에 미치는 영향에 대한 연구: 전시회 유형을 중심으로)

  • Kim, Yoonjeong;Ham, Juyeon;Koo, Chulmo
    • Knowledge Management Research
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    • v.19 no.3
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    • pp.89-112
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    • 2018
  • Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.

Prognostic Significance of Two Dimensional AgNOR Evaluation in Local Advanced Rectal Cancer Treated with Chemoradiotherapy

  • Gundog, Mete;Yildiz, Oguz G;Imamoglu, Nalan;Aslan, Dicle;Aytekin, Aynur;Soyuer, Isin;Soyuer, Serdar
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.18
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    • pp.8155-8161
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    • 2016
  • The prognostic significance of AgNOR proteins in stage II-III rectal cancers treated with chemoradiotherapy was evaluated. Silver staining was applied to the $3{\mu}m$ sections of parafin blocked tissues from 30 rectal cancer patients who received 5-FU based chemoradiotherapy from May 2003 to June 2006. The microscopic displays of the cells were transferred into the computer via a video camera. AgNOR area (nucleolus organizer region area) and nucleus area values were determined as a nucleolus organizer regions area/total nucleus area (NORa/TNa). The mean NORa/TNa value was found to be $9.02{\pm}3.68$. The overall survival and disease free survival in the high NORa/TNa (>9.02) patients were 52.2 months and 39.4 months respectively, as compared to 100.7 months and 98.4 months in the low NORa/TNa (<9.02) cases. (p<0.001 and p<0.001 respectively). In addition, the prognosis in the high NORa/TNa patients was worse than low NORa/TNa patients (p<0.05). In terms of overall survival and disease-free survival, a statistically significant negative correlation was found with the value of NORa/TNa in the correlations tests. Cox regression analyses demostrated that overall survival and disease-free survival were associated with lymph node status (negative or positive) and the NORa/TNa value. We suggest that two-dimensional AgNOR evaluation may be a safe and usable parameter for prognosis and an indicator of cell proliferation instead of AgNOR dots.

Keratinocyte Proliferation in Aged Rat Skin by High Voltage Pulsed Current Stimulation

  • Lee Jae-Hyoung;Lee Jong-Sook;Kil Eyn-Young
    • Biomedical Science Letters
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    • v.10 no.4
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    • pp.361-366
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    • 2004
  • The purpose of this study was to determine the effect of high voltage pulsed current (HVPC) stimulation on proliferative activities of basal keratinocytes by measured nucleolar organizer region (NOR) expression and thickness of spinous layer in aged rat skin. Fifty-one weeks old twelve male Sprague-Dawley rats (300∼350g) were divided into control and HVPC stimulation groups. Each animal's hair on the back were removed. The HVPC stimulation group received an negative monophasic twin peak pulsed current stimulation with 50 V, while the control group was given the same treatment without electricity. The rats were sacrificed after 3 weeks. The biopsy specimens were fixed in formalin, embedded in paraffin and stained with hematoxyline-eosin and silver nitrate. The thickness of basal to granular layer of the epidennis were measured using a light microscope and computerized image analysis system. The number of argyrophilic nucleolar organizer region (AgNOR) were counted using a light microscope and computerized image analysis system and calculated as the mean number of AgNOR per nucleus in the basal keratinocyte. By using a Student's t-test, an increase in the thickness of basal-spinous layer (P<0.001) of epidermis can be observed in HVPC stimulation rats as compared with the control rats, whereas the thickness of the granular layer is not affected. A Student's t-test showed a significantly higher mean NOR number per nucleus of the basal keratinocyte in the HVPC stimulation rats than control rats (P<0.001). There was significantly positive correlation between the NOR number and the thickness of basal-spinous layer (r=0.80, P<0.05). These results suggest that the HVPC stimulation may increase the thickness of spinous layer in the epidennis due to increased proliferative activities of basal keratinocytes in epidennis in aged rat skin.

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Chromosome Analysis by GTG, High-Resolution, and NOR-banding Techniques in the Dog (Cams familaris) (GTG, High-Resolution, Nor-banding에 의한 개의 염색체 분석)

  • 김종봉;윤인숙
    • Journal of Life Science
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    • v.12 no.5
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    • pp.605-609
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    • 2002
  • None of the numerous published canine idiograms and karyotypes has yet been generally accepted as a standard one because the dog has 76 acrocentric autosomes of similar size and shape. To establish canine banded karyotype from the 22nd chromosome to the 37th chromosome, we analyzed canine chromosomes by GTG, high resolution, and NOR-banding techniques. The GTG and high resolution banding patterns of canine chromosomes corresponded to other reports described previously except for a few chromosomes. While other researchers observed 12 bands, we observed 7 bands in the banding patterns of chromosome 24, 34 and 37. On the other hand, the banding patterns by NOR-banding technique showed that three pairs of autosomes have nucleolus organizer regions at the terminal ends of their long arm, and the Y chromosome has it in its short arm terminal. However, the X chromosome has no nucleolus organizer like other mammals.

Role of Rho A and F-actin for uropod formation in T lymphocytes (T 세포의 Uropod 형성에 있어 Rho A와 F-actin의 역할)

  • Lee, Jong-Hwan
    • Journal of Life Science
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    • v.17 no.2 s.82
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    • pp.192-197
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    • 2007
  • Two distinct morphological features, leading edge and uropod, in mobile T lymphocyte are crucial for efficient directional movement. The uropod is a unique rear protrusion in migrating lymphocytes, in which several proteins, including CD44, ERM (ezrin/radixin/moesin), and F-actin cytoskeleton are concentrated and concerted. F-actin cytoskeleton is a basic mold for the shape maintenance. Rho A small GTPase acts as cytoskeleton organizer, So far, various pathways potentially can induce the Rho activation. PDZ domain is able to increase active Rho A form (Rho-GTP) level, reorganize F-actin cytoskeleton, disrupts the uropod structure and cell migration was diminished, suggesting that signaling pathways between Rho and F-artin cytoskeleton are related to uropod formation.

The Study on the Process of Public discussion about the On-line civic Social Movement (온라인 시민 사회운동의 공론화 과정에 관한 탐색적 연구: 안티닉스 운동 게시판 분석을 중심으로)

  • Chung, Jae-Chorl
    • Korean journal of communication and information
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    • v.33
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    • pp.253-285
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    • 2006
  • This study focuses on the on-line civic social movement which is based on the individual dimension. This kind of on-line social movement is organized voluntarily by the citizens who have the common concerns about issues and problems raised in the net. In the context, this paper analyzes what is the characteristics of discourse formed in the process of public discussion concerned about the anti-Nix movement. And, this study also analyzed who was processed the anti-Nix movement through which steps and what kinds of way in the case of anti-nix movement. Based on the research results, the anti-Nix movement is led by the organizer of the movement and the active participants of it. This study also found out that the various movement strategies of the site organizer were the major reasons of the success of anti-Nix movement. This study also found out that the discussion board of anti-Nix movement is close to the function and role of traditional public sphere rather than those of the swearwords and libels.

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Goosecoid Controls Neuroectoderm Specification via Dual Circuits of Direct Repression and Indirect Stimulation in Xenopus Embryos

  • Umair, Zobia;Kumar, Vijay;Goutam, Ravi Shankar;Kumar, Shiv;Lee, Unjoo;Kim, Jaebong
    • Molecules and Cells
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    • v.44 no.10
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    • pp.723-735
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    • 2021
  • Spemann organizer is a center of dorsal mesoderm and itself retains the mesoderm character, but it has a stimulatory role for neighboring ectoderm cells in becoming neuroectoderm in gastrula embryos. Goosecoid (Gsc) overexpression in ventral region promotes secondary axis formation including neural tissues, but the role of gsc in neural specification could be indirect. We examined the neural inhibitory and stimulatory roles of gsc in the same cell and neighboring cells contexts. In the animal cap explant system, Gsc overexpression inhibited expression of neural specific genes including foxd4l1.1, zic3, ncam, and neurod. Genome-wide chromatin immunoprecipitation sequencing (ChIP-seq) and promoter analysis of early neural genes of foxd4l1.1 and zic3 were performed to show that the neural inhibitory mode of gsc was direct. Site-directed mutagenesis and serially deleted construct studies of foxd4l1.1 promoter revealed that Gsc directly binds within the foxd4l1.1 promoter to repress its expression. Conjugation assay of animal cap explants was also performed to demonstrate an indirect neural stimulatory role for gsc. The genes for secretory molecules, Chordin and Noggin, were up-regulated in gsc injected cells with the neural fate only achieved in gsc uninjected neighboring cells. These experiments suggested that gsc regulates neuroectoderm formation negatively when expressed in the same cell and positively in neighboring cells via soluble factors. One is a direct suppressive circuit of neural genes in gsc expressing mesoderm cells and the other is an indirect stimulatory circuit for neurogenesis in neighboring ectoderm cells via secreted BMP antagonizers.

Study on the Influence of Stakeholders in Construction Projects

  • Rajeev, S.;Kothai, P.S.
    • Journal of Construction Engineering and Project Management
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    • v.4 no.2
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    • pp.8-11
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    • 2014
  • The interactions and interrelationships between stakeholders largely determine the overall performance of a construction project, and have the crucial responsibility for delivering a project to successful completion. An important component of stakeholder management is stakeholder analysis. Two case studies are conducted within Kerala (India). The main objective was to carry out stakeholder analysis using stakeholder organiser deluxe software, considering the data's collected from the project execution team using questionnaire. During data collection the key stakeholders were identified, to know how to manage them, their interest, power, attitude level etc, for quality improvement. Analyze the results using the software Stakeholder organizer deluxe and modeling of stakeholders is to be done. Finally validate the models of the projects. These findings may mainly reflect the stakeholder management environment in the respective regions of project implementation.

International Conference Information Management System: Design and Implementation (국제회의 기획 및 운영을 위한 통합정보관리시스템(ICIMS) 설계 및 구현)

  • 김명옥
    • The Journal of Society for e-Business Studies
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    • v.6 no.1
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    • pp.69-81
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    • 2001
  • No organization can survive in today's modern society of information and high technology without internet and/or intranet. International convention industry is one of many high-technology dependent fields today which have started gathering new attention since the new millennium had begun. According to our survey, no professional convention organizer has used so far any type of integrated information system which is the vital source of support of the convention industry. Only the general purpose office softwares have been in use. The main purpose of this study is to design a model for ICIMS(International Convention Information Management System) to manage all the related information of international convention in a systematic and integrated way and to implement its prototype. International convention system in general had been analyzed to enhance the level of accuracy of the model for ICIMS. A simulation of an international conference was conducted to test the core module of the ICIMS model.

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An Exploratory Study of Textile and Fashion Trade Show Exhibiting Management (섬유패션관련 전시회 참여 실태조사)

  • Park, Kwang-Hee;Kim, Mun-Young;Yoh, Eun-Ah
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.566-573
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    • 2009
  • The purpose of this paper was to collect the information of textile and fashion trade show exhibiting such as the exhibition objectives, trade show selection criteria, reasons for not exhibiting, and exhibition performance. The data were collected from textile and fashion companies which participated in the Preview in Daegu or Seoul Fashion Sourcing Fair, or through the Research Company. The results showed that the most heavily weighted factor among reasons for not exhibiting was "high cost" and the most important exhibiting objective was "identifying the need and the preference of potential customers". "The quality and the quantity of sales lead" was ranked highly among exhibiting selection criteria. Also, the future of exhibition industry was also recognized positively and "effective PR and marketing activities" was assigned high importance among services provided by the organizer.