• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• Asian Journal for Public Opinion Research
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• 제11권3호
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• pp.182-200
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• 2023

A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

• 한국의류학회지
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• 제10권1호
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• pp.59-67
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• 1986

The purpose of this study was to identify the characteristics of fashion leaders in relation to attitude toward change and socioeconomic level among Dae Gu woman as well as among rural women living on the suburbs of Dae Gu: and to compare the characteristics of these urban women in a mass society with the rural women living in a traditional society. Measures selected for this study consisted of the Schrank Fashion Opinion Leadership Inventory(1973), the Schrank ana Sugawara Attitudes Toward Change Inventory(1977), and socioeconomic level. The fashion Innovation Inventory was developed by author which consisted of a list of clothing and accessory items selected after surveys to local stores, campus, and main streets, and study of fashion magazines for the current seasons. The data from 280 respondents were analyzed by Pearson corrleation coefficients, analysis of variance, and t-test. The results were as followers : 1) A significant relationship was found between fashion leadership and socioeconomic level for both urban and rural women. High attitude toward change was significantly related to high fashion innovativeness and high fashion opinion leadership among the urban groups. re significant relationship was found between fashion opinion leadership and attitude toward change among the rural sample. 2) A significant difference was found in attitude toward change scores of four urban sub-sample groups : fashion innovators, fashion opinion leaders, fashion innovative communicators(who exhibit high scores on both fashion innovativeness and fashion opinion leader-ship), and non-fashion innovative communicators. No significant difference was found in attitude toward change scores of four rural sub-sample groups. No significant differences were found in socioeconomic level of four sub-sample groups for both urban and rural women.

• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.147-148
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• 2022

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2009년도 춘계 학술논문 발표대회 학계
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• pp.185-188
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• 2009

Recently clients requirements and social requirements are complex and large sized in construction projects. Futhermore, processes and steps are more complexed than before. Unsuitable reflection of clients brings mistaken opinions. A phase of middle change makes delay and change. It brings problems of waste expense and time. 80, first stage of planning and schematic design processes have to reflect of clients opinion actively. by increasing of constructions project competitiveness. Recently, BIM(Building Information Modeling is being researched frequently. Through visualization of information proceed step by step and it helps cognition of adapting information. 80, this paper finds and suggests solution of reflecting clients opinion and requirements and non professional clients and positively support of client participation watching based on BIM.

• 한국언론정보학보
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• 제39권
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• pp.178-223
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• 2007

이 연구는 우리 사회의 지역 간, 세대 간 여론양극화 현상의 양태를 살펴보고 여론양극화 현상에 영향을 미치는 요인들이 무엇인지를 검증하고자 하였다. 분석 결과 전국이슈에서 실제 지역 간 여론차이는 없었으나 여론지각과 지각편향에서 차이가 있었고, 지역이슈에서는 실제 여론차이가 있었으나 여론지각과 지각편향의 차이가 더 심하게 나타나 여론양극화 현상은 실제 여론의 차이보다는 지각된 여론에 기인한 것임을 알 수 있다. 부산은 자기 지역여론에 대해 보수편향을, 타 지역 여론에 대해서는 진보편향을 보였고, 광주는 자기 지역여론에 대해서는 거울반사인식을, 타 지역 여론에 대해서는 보수편향을 보였다. 또한 각 지역여론에 대한 두 지역의 지각이 유사하여 상대지역에 대한 스테레오타입화된 태도나 믿음에 근거해 여론지각이 이루어지고 있음을 알 수 있다. 세대 간 여론양극화 현상은 유의미하지 않았으며, 모든 세대가 대체로 다른 사람들이 자신보다 보수적이라는 보수편향을 보였지만, 지역 간 여론지각에서는 이슈에 따라, 세대에 따라 지각편향이 다르게 나타났다. 지역과 세대를 교차 비교한 결과 전국이슈에 대한 실제의견을 제외하고 세대별로도 지역 간 여론양극화 현상이 나타났다. 한편 회귀분석 결과 개인의 의견과 지역은 여론 및 여론지각, 지각편향을 설명하는 매우 예측력 높은 변인이었으나 세대의 설명력은 디지털 세대에서만 약하게 나타났다.

• 디지털융복합연구
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• 제18권9호
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• pp.93-101
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• 2020

외부감사시장에서 감사의견구매에 대한 우려가 지속적으로 제기되었으나, 감사의견구매의 존재에 대한 실증적 증거에 대한 연구는 거의 이루어지지 않았다. 이러한 이유로 본 연구는 감사의견구매가 존재하는지를 실증적으로 검증하였다. 연구방법은 먼저 순위형 회귀분석을 사용하여 감사인 교체기업과 미교체기업의 감사의견 표명기준점을 각각 측정하였다. 이후, 차이분석을 수행하여 측정된 감사의견 표명기준점이 감사인 교체기업과 미교체기업 간에 유의한 차이가 존재하는지를 검증하였다. 연구 결과, 감사인 교체기업과 미교체기업 간의 계속기업불확실성 표명의 기준점이 유의한 차이가 존재하지 않는 것으로 나타났으며, 이러한 결과에 따라 외부감사시장에서 감사의견구매가 일반적으로 이루어지는 현상은 아닌 것으로 해석할 수 있다. 본 연구의 공헌점은 외부감사시장에서 감사의견구매가 일반적으로 존재하지 않는다는 것을 실증적으로 검증한 것이다.

• Asian Journal for Public Opinion Research
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• 제5권2호
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• pp.104-126
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• 2018

As the second most populous province in Cambodia, Battambang also exhibits an increasing number of urban poor areas. This research focuses on the economic situation of slum areas in Battambang and how people in slum areas are affected by climate change. This research report describes socioeconomics of people living in slum areas in 4 villages in Battambang City. An investigation will be made on motivation of moving to slum areas, access to water, access to sanitation, access to electricity, transport and delivery, access to health care, access to education, security of tenure, cost of living in slum, literacy, and access to finance. We also explore the policy of the public sector toward climate change in Cambodia.

• 한국조리학회지
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• 제17권4호
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• pp.185-203
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• 2011

호텔조직은 환경변화에 적응하는 다양한 전략을 꾸준히 수립해야하며 호텔 인적자원은 변화에 대한 긍정적인 태도가 필요하다. 본 연구의 목적은 호텔 근무자의 조직변화에 대한 태도에 영향을 미치는 개인차원의 요인들을 문헌을 통해 도출하고, 경영에 대한 신뢰를 매개로 하여 개인 차원의 선행요인이 변화에 대한 태도에 미치는 영향관계를 분석하고자 시행하였다. 기존 문헌을 바탕으로 하여 (1) 정보에 대한 만족 (2) 의사표현의 자유(3) 직원의 의견 반영 이라는 세 가지 개인적 차원의 선행 변수가 도출되었다. 연구 목적의 실증분석을 위해, 서울, 대구, 부산, 제주도의 특1급 호텔 7개를 설문 대상으로 하였으며 300개의 설문 중 156개의 성실한 응답을 실제 분석에 활용하였다. 그리고 SPSS와 AMOS 7을 이용하여 구조모형방정식을 통해 연구가설을 측정하였다. 연구결과, 정보에 대한 만족, 의사표현의 자유, 직원의 의견반영은 경영에 대한 신뢰에 직접적인 영향을 주었고 신뢰는 변화에 대한 긍정적인 태도에 유의한 영향을 주었다. 나아가, 개인차원의 선행변수는 경영에 대한 신뢰를 매개로 하여 변화에 대한 긍정적인 태도에 유의한 영향을 주었다. 결론적으로 이 연구의 결론은 조직발전에 기여할 것이다.