• Asian Journal for Public Opinion Research
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• v.10 no.3
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• Asian Journal for Public Opinion Research
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• v.11 no.3
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• pp.182-200
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• 2023

A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.1
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• pp.59-67
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• 1986

The purpose of this study was to identify the characteristics of fashion leaders in relation to attitude toward change and socioeconomic level among Dae Gu woman as well as among rural women living on the suburbs of Dae Gu: and to compare the characteristics of these urban women in a mass society with the rural women living in a traditional society. Measures selected for this study consisted of the Schrank Fashion Opinion Leadership Inventory(1973), the Schrank ana Sugawara Attitudes Toward Change Inventory(1977), and socioeconomic level. The fashion Innovation Inventory was developed by author which consisted of a list of clothing and accessory items selected after surveys to local stores, campus, and main streets, and study of fashion magazines for the current seasons. The data from 280 respondents were analyzed by Pearson corrleation coefficients, analysis of variance, and t-test. The results were as followers : 1) A significant relationship was found between fashion leadership and socioeconomic level for both urban and rural women. High attitude toward change was significantly related to high fashion innovativeness and high fashion opinion leadership among the urban groups. re significant relationship was found between fashion opinion leadership and attitude toward change among the rural sample. 2) A significant difference was found in attitude toward change scores of four urban sub-sample groups : fashion innovators, fashion opinion leaders, fashion innovative communicators(who exhibit high scores on both fashion innovativeness and fashion opinion leader-ship), and non-fashion innovative communicators. No significant difference was found in attitude toward change scores of four rural sub-sample groups. No significant differences were found in socioeconomic level of four sub-sample groups for both urban and rural women.

• Asian Journal for Public Opinion Research
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• v.10 no.3
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• pp.147-148
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• 2022

• International Journal of Contents
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• v.14 no.4
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2009.05b
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• pp.185-188
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• 2009

Recently clients requirements and social requirements are complex and large sized in construction projects. Futhermore, processes and steps are more complexed than before. Unsuitable reflection of clients brings mistaken opinions. A phase of middle change makes delay and change. It brings problems of waste expense and time. 80, first stage of planning and schematic design processes have to reflect of clients opinion actively. by increasing of constructions project competitiveness. Recently, BIM(Building Information Modeling is being researched frequently. Through visualization of information proceed step by step and it helps cognition of adapting information. 80, this paper finds and suggests solution of reflecting clients opinion and requirements and non professional clients and positively support of client participation watching based on BIM.

• Korean journal of communication and information
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• v.39
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• pp.178-223
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• 2007

The polarization of public opinion by regionalism is one of biggest problems in Korean society. This study attempts to examine the polarization of public opinion between two typical cities representing regionalism and explore the factors influencing on the polarization. The results show that the polarization of public opinion is based on the perceived public opinion rather than the real public opinion. The polarization of public opinion is greater with regional issue than national issue. In general, citizens of Pusan have a conservative bias in estimating other Pusan citizens' opinion and a liberal bias in estimating Gwangju citizens' opinion, whereas citizens of Gwangju have a looking-glass perception in estimating other Gwangju citizens' opinion and a conservative bias in estimating Pusan citizens' opinion. There are no significant differences of the real public opinion and the perceived opinion across three generations. But within each generation, the tendency of public opinion polarization is found between regions and is not shown to change over generations. Regression analyses show that individual's opinion and region are highly predictable variables that explain the perceived public opinion and the perception bias such as false consensus and pluralistic ignorance.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.93-101
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• 2020

Although concerns about the opinion shopping have been continuously raised in the audit market, there has been little research on empirical evidence on the existence of audit opinions. For this reason, this study empirically confirmed whether the opinion shopping exists. At first, we measured thresholds of audit opinion issuing of two groups(changed or not-changed auditors). After that, the difference analysis was conducted to verify whether the thresholds of the audit opinion issuing was significant difference between two groups. As a result of the study, there was no significant difference in the thresholds of audit opinion issuing between two groups. This result can be interpreted that the audit opinion shopping is not a general phenomenon in the external audit market. The contribution of this study is to empirically confirmed that audit opinion shopping does not exist in the external audit market.

• Asian Journal for Public Opinion Research
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• v.5 no.2
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• pp.104-126
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• 2018

As the second most populous province in Cambodia, Battambang also exhibits an increasing number of urban poor areas. This research focuses on the economic situation of slum areas in Battambang and how people in slum areas are affected by climate change. This research report describes socioeconomics of people living in slum areas in 4 villages in Battambang City. An investigation will be made on motivation of moving to slum areas, access to water, access to sanitation, access to electricity, transport and delivery, access to health care, access to education, security of tenure, cost of living in slum, literacy, and access to finance. We also explore the policy of the public sector toward climate change in Cambodia.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.185-203
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• 2011

It's hard for hotel organizations to survive without adaptation to changing environment, and employees' positive attitude are required. The empirical objectives of the study include, firstly, to identify individual factors to influence hotel employees' attitude toward organizational change, secondly, to investigate the effects of the individual factors on their attitude toward organizational change mediated through trust in management Derived from existing literature, three underlying dimensions of the individual factors are given; (1) satisfaction with information, (2) freedom to express opinion, and (3) input from employees. An experimental design is applied to test four hypotheses that reflect the research questions. Five star hotels in Korea are targeted to be surveyed. A total of 156 faithful cases out of 300 cases are analyzed in this study. Descriptive statistics and multivariate analysis of variance, and SEM are utilized employing the SPSS and AMOS 7. Results of this study indicate that satisfaction with information, freedom to express opinion, and input from employees are significantly related to hotel employees' attitude toward change mediated through trust in management. At the same time, it shows that trust in management directly influences their attitude toward organizational change. In conclusion, the findings of the study contribute to hotel organizational development.