• 벤처창업연구
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• 제12권3호
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• pp.75-86
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• 2017

웹 기술의 발전과 스마트폰의 보편화는 인터넷을 활용한 소셜미디어 이용자 수를 폭발적으로 증가 시켰다. 이로 인해 기업에서는 소셜미디어를 주요 마케팅 수단으로 인지하고 다양한 SNS채널을 운영하고 있다. 특히 한정된 자원으로 비즈니스를 실행하는 스타트업(Start-up)에게 소셜미디어는 적은 비용으로 많은 잠재고객들을 만날 수 있는 효율적인 마케팅 수단으로써 활용되고 있다. 본 연구는 소셜미디어 이용자의 네 가지의 개인특성에 따른 만족도와 구매의도와의 영향관계를 분석하였고 소셜미디어 콘텐츠 유형과 구매의도간의 관계에 있어 만족도의 매개효과를 측정하였다. 이를 위해 선행연구를 바탕으로 콘텐츠를 세 가지 유형으로 분류하고, 대표적인 숙박관련 스타트업 중 하나인 '민박다나와(이하, 민다)' 페이스북의 팬(fan) 200명을 대상으로 설문조사를 실시하였다. 설문은 총 145부가 회수되었고 회수된 설문 전체를 SPSS 18.0을 통한 통계분석에 이용하였다. 실증 분석 결과 홍보성, 정보성, 소통성의 세 가지 유형의 콘텐츠 모두 만족도에 유의한 영향을 미치는 것으로 나타났으며, 그 중 홍보성 콘텐츠는 만족도가 구매의도에 매개 역할을 하고 있음이 확인되었다. 그리고 이용자 개인특성은 콘텐츠 유형에 따라 부분적으로 만족도에 조절 효과를 하는 것으로 나타났다. 따라서 소셜미디어 콘텐츠는 소비자의 만족과 구매에 중요한 영향을 미치기 때문에, 스타트업이 시장에서 경쟁우위를 선점하기 위해서는 체계적인 콘텐츠 분석과 기획을 통해 지속적으로 고객과 소통하는 운영전략이 필요하다. 본 연구의 결과를 통해 스타트업에게 효율적인 소셜미디어 마케팅 전략구축 방안과 인터넷 이용자의 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• Biotechnology and Bioprocess Engineering:BBE
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• 제10권3호
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• pp.236-241
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• 2005

A decolorization process using ion exchange chromatography was developed to refine rhEGF as a cosmetic ingredient. A macroreticular resin (D314) was selected, with respect to its high decolorization rate and recovery yield of rhEGF, and the operational conditions of the decolorization process optimized. The optimum conditions were as follows: the rhEGF effluent was ion exchanged at a flow rate of 60.0mL/h, with an effluent pH 5.0, using a chromatographic column (i.d. 16mm) packed with D314, with a 7.5cm in bed height. The decolorization process was carried out under the optimum conditions, and halted when the effluent volume reached 350mL, giving a decolorization rate and recovery yield of rhEGF higher than 67 and $80\%$, respectively. When the decolorization rate exceeded $67\%$, the final product turned out to be white or light yellowish, which was to the satisfaction of the cosmetic standard.

• 대한안전경영과학회지
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• 제9권3호
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• pp.95-102
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• 2007

Nowadays, globally high-grade companies have done their best for increasing their competitive power through a many kinds of method in incisive competition for making certain of a pacesetting position. Among the rest, Six Sigma have been the best methodology of improving process and have proven to be effective by the result of improving process in many of manufacturing business, however, it has not obtained excellent results in the transaction business. In transaction business, a $30\sim50%$ costs in total costs is generated by slow-speed working and reworking. The slow processes decrease the quality and increase the cost, which decreases customer satisfaction, and finally the income is decreased. All of them are so called wastes in processes. For this, adopting of lean six sigma methodology in process management can eliminate the wastes and reduce the variation. This study focuses on distribution with the domains like capacity, layout, amount of location, assignment of product, operation procedure and operation rule in order to improve these domains, we make a further application of eight analysis ways based on DMAIC method for improving operation of processes of distribution center as the third profit source. The goal of this study is to trace an approach that can easily adopt of Lean Six Sigma in operational management of distribution center by a kind of data, analysis method and template.

• 경영과학
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• 제28권1호
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• pp.107-116
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• 2011

The automated teller machine (ATM) is developed as a system to provide customers with an easy deposit and withdrawal of their money without time restriction and be served for 24 hours. Today, ATM is come up to the level of an unmanned branch. The automatic financing system is developed as an essential one for dealing with the rationalization of management and the globalization of financing in order to improve the efficiency of financial management work and increase the customer service quality. With reducing the operational cost of financial organizations through the efficient maintenance operation of ATM and increasing the service quality through the maximization of its processing efficiency, this study is to draw the scheme to ensure the competitiveness among the finance companies. The importance of ATM is highly recognized as the utilization of ATM is increased and the processing function is extended, but ATM is quite vulnerable to the malfunction occurred during the nighttime after banking hours. The ATM maintenance is done through consignment to the specialized maintenance company. The efficient operation of ATM maintenance work is important to the satisfaction of customer using ATM in the nighttime.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제27회 학술발표회
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• pp.35-56
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• 1995

이 글에서는 공항 여객터미날에 대한 계획 및 운영관리의 실행기준을 인지-반응모델을 이용하여 결정하는 방법을 논의하고자한다. 제시된 접근방법은 서비스의 폭을 승객의 입장에 따라 결정.분류하는 방법이다. 이것은 새로운 개념으로서 공항시스템의 특성을 고려하여 이용승객에 대한 직접적인 조사를 통해 각 시설별 수용능력 및 서비스 수준을 가늠할 수 있도록 도와준다. 이 접근방법에서는 이용자들의 서비스 기대치와 실질적인 서비스 제공에 따른 인식과의 차이를 통해 기준을 설정하는 것으로서 공항 계획자, 디자이너, 운영자 그리고 공항관리자들에게 실질적이고 용이한 기법으로 제공될 수 있다.

• 품질경영학회지
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• 제37권2호
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• pp.1-11
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• 2009

Recently, many companies have been very interested in CRM(Customer Relationship Management). Most companies have been also considering the contact center as a key CRM channel, because it is a contact point between customers and companies. It turns out that the contact center handles over 70% of all customer-company interactions and the success or failure of a company can be determined by the customer satisfaction with contact center experiences. Despite of the strategic importance of the contact center, there has been few empirical study on the efficiency of contact center operations in the literature. One of the main purposes of this study is to evaluate the efficiency of contact centers so as to not only identify the current status of contact center operations, but also suggest ways to improve operational efficiency. For this purpose, we apply a non-parametric efficiency measurement method, DEA (Data Envelopment Analysis), to 57 domestic contact centers in order to compare their relative efficiency. It is expected that the measurement methods suggested in this study can be applied to various issues such as service KS certification, outsourcing service management, and the productivity analysis of service personnel.

• 한국문헌정보학회지
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• 제45권1호
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• pp.395-415
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• 2011

본 연구에서는 '공공어린이도서관'에서 진행되는 영어독서프로그램의 타당성, 문제점 및 효과성을 평가하고 영어독서프로그램의 효과적인 운영방안을 제안하였다. 이를 위해 전국 공공어린이도서관의 영어독서프로그램에 대한 운영 현황을 조사하였다. 또한 영어독서프로그램 운영사례로 서울시 소재 공공어린이도서관인 'S 어린이도서관'의 학부모 및 프로그램 참가 아동을 대상으로 영어독서프로그램에 대한 인식 및 만족도에 대한 설문조사 및 프로그램 관찰을 수행하였다. 이러한 결과를 바탕으로 영어독서프로그램에 대한 개선 방안을 도출하였다.

• 한국컴퓨터정보학회논문지
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• 제8권1호
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• pp.76-83
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• 2003

고객 충성도 향상을 통해 이익 증대를 도모하는 CRM 기술은 기업의 중요 전략중 하나인 동시에, 교육용 사이트의 CRM 특성 평가는 CRM 적용 활성화를 위하여 필수적 항목이라 할 수 있다 따라서 본 연구에서는 CRM 기술의 정의 및 특성. 웹사이트 평가 동향을 분석한 후 최근의 정량적 전역 평가 방법론인 Web-site QEM을 이용하여 CRM 특성 평가 모델을 설계한다. 이에 현재 운영 중인 교육용 사이트의 CRM 특성 서비스 내용을 비교하고, 학생 사용자 관점에서 고객 충성도와 고객 만족도를 향상시키기 위한 CRM특성에 대한 평가 기준과 정량적 모델을 제안한다. 제안된 평가 모델의 일부를 운영중인 교육용 사이트에 적용하여 결과 값을 제시한다.

• 디지털산업정보학회논문지
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• 제15권4호
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• pp.51-62
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• 2019

Recently, as the number of Smart Phone users increase, the simple payment system has been able to make payments using only card information such as a registered password without extra authorized certificate authentication or input of card information. In this paper, it will examine and analyze simple payment system provided by IT companies and financial institutions and the simple payment system that operates global online payment system by case view of operational direction. Then with this examination, it will study ways to improve the problems with terms of convenience and stability in terms of users. In this paper, it will analyze the inconvenient problem in using the QR code system that recently introduced and will propose solutions. Also, it will propose suggestions to solve inconvenience that caused by system that supports NFC simple payment terminal in Korea is not universalize by analyze case study on the overseas simple payment system. It will also propose opinions on the matters that customer having responsible for event of a small financial accident related to loss or theft when using the simple payment system. Then it will suggest expected requirements to prepare new security technical countermeasures and solve the conditions of meeting expectation satisfaction of users.

• 한국지역사회생활과학회지
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• 제26권2호
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• pp.335-349
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• 2015

The system of School Meal Service Support Centers was established to support the supply of high-quality food ingredients for school meal services when the School Meal Service Act was amended in 2006. A case study was conducted to examine the operating effects, success factors, and major obstacles of a School Meal Service Support Center which was highly evaluated for its operational efficiency and customer satisfaction. Qualitative data were collected from eight stakeholders (two individuals each from the center, farms, schools, and distributors) through in-depth interviews in July 2013 and analyzed by using the thematic analysis method. The successful operation of the center helped to stabilize income and price among the stakeholders, increase ingredient quality, increase school meal reliability, reduce costs, and promote the consumption of agricultural products. Success factors were identified as the center director's commitment and insights, and the competitive operating system including fair operations, rational pricing, liberal consumer choice, total quality management, and partnerships with distributors. Major obstacles included a lack of diversity in supplied ingredients and a lack of administrative and financial support form the local government. The results can be used as baseline information to vitalize the system of School Meal Service Support Centers and increase the quality of school meal services.