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Visual Narrative Strategy of Game Promotion: Comparative Analysis of Dead Island and Dead Island 2 Trailers (게임 프로모션 시각 내러티브 전략: <데드 아일랜드>와 <데드 아일랜드 2> 예고편 비교 분석)

  • Roh, Chul-Hwan
    • Cartoon and Animation Studies
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    • s.48
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    • pp.249-269
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    • 2017
  • Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

20(S)-protopanaxadiol and oleanolic acid ameliorate cognitive deficits in APP/PS1 transgenic mice by enhancing hippocampal neurogenesis

  • Lin, Kaili;Sze, Stephen Cho-Wing;Liu, Bin;Zhang, Zhang;Zhang, Zhu;Zhu, Peili;Wang, Ying;Deng, Qiudi;Yung, Ken Kin-Lam;Zhang, Shiqing
    • Journal of Ginseng Research
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    • v.45 no.2
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    • pp.325-333
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    • 2021
  • Background: Alzheimer's disease (AD) is one of the most prevalent neurodegenerative disorders. Enhancing hippocampal neurogenesis by promoting proliferation and differentiation of neural stem cells (NSCs) is a promising therapeutic strategy for AD. 20(S)-protopanaxadiol (PPD) and oleanolic acid (OA) are small, bioactive compounds found in ginseng that can promote NSC proliferation and neural differentiation in vitro. However, it is currently unknown whether PPD or OA can attenuate cognitive deficits by enhancing hippocampal neurogenesis in vivo in a transgenic APP/PS1 AD mouse model. Here, we administered PPD or OA to APP/PS1 mice and monitored the effects on cognition and hippocampal neurogenesis. Methods: We used the Morris water maze, Y maze, and open field tests to compare the cognitive capacities of treated and untreated APP/PS1 mice. We investigated hippocampal neurogenesis using Nissl staining and BrdU/NeuN double labeling. NSC proliferation was quantified by Sox2 labeling of the hippocampal dentate gyrus. We used western blotting to determine the effects of PPD and OA on Wnt/GSK3β/β-catenin pathway activation in the hippocampus. Results: Both PPD and OA significantly ameliorated the cognitive impairments observed in untreated APP/PS1 mice. Furthermore, PPD and OA significantly promoted hippocampal neurogenesis and NSC proliferation. At the mechanistic level, PPD and OA treatments resulted in Wnt/GSK-3β/β-catenin pathway activation in the hippocampus. Conclusion: PPD and OA ameliorate cognitive deficits in APP/PS1 mice by enhancing hippocampal neurogenesis, achieved by stimulating the Wnt/GSK-3β/β-catenin pathway. As such, PPD and OA are promising novel therapeutic agents for the treatment of AD and other neurodegenerative diseases.

Model Between Lead and ZPP Concentration of Workers Exposed to Lead (직업적으로 납에 노출된 근로자들의 혈액중 납과 ZPP농도와의 관계)

  • Park, Dong-Wook;Paik, Nam-Won;Choi, Byung-Soon;Kim, Tae-Gyun;Lee, Kwang-Yong;Oh, Se-Min;Ahn, Kyu-Dong
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.6 no.1
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    • pp.88-96
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    • 1996
  • This study was conducted to establish model between lead and ZPP concentration in blood of workers exposed to lead. Workers employed in secondary smelting manufacturing industry showed $85.1{\mu}g/dl$ of blood lead level, exceeding $60{\mu}g/dl$, the Criteria for Removal defined by Occupational Safety and Health Act of Korea. Average blood lead level of workers in the battery manufacturing industry was $51.3{\mu}g/dl$, locating between $40{\mu}g/dl$ and $60{\mu}g/dl$, the Criteria for Requiring Medical Removal. Blood lead level of in the litharge and radiator manufacturing industry was below $40{\mu}g/dl$, the Criteria Requiring Temporary Medical Removal. Blood lead levels of workers by industry were Significantly different(p<0.05). 50(21 %) showed blood lead levels above $60{\mu}g/dl$, the Criteria for Removal and 66(27.7 %) showed blood lead levels between the Criteria for Requiring Medical Removal, $40-60{\mu}g/dl$. Thus, approximately 50 percent of workers indicated blood lead levels above $40{\mu}g/dl$, the Criteria Requiring Temporary Medical Removal and should receive medical examination and consultation including biological monitoring. Average ZPP level of workers employed in the secondary smelting industry was $186.2{\mu}g/dl$, exceeding above $150{\mu}g/dl$, the Criteria for Removal. Seventy seven of all workers(32.3 %) showed ZPP level above $100-150{\mu}g/dl$, the Criteria for Requiring Medical Removal. The most appropriate model for predicting ZPP in blood was log-linear regression model. Log linear regression models between lead and ZPP concentrations in blood was Log ZPP(${\mu}g/dl$) = -0.2340 + 1.2270 Log Pb-B(${\mu}g/dl$)(standard error of estimate: 0,089, ${\gamma}^2=0.4456$, n=238, P=0.0001), Blood-in-lead explained 44.56 % of the variance in log(ZPP in blood).

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Health Analysis of Kim Jung-Il National Defense Committee Chairman Using Face Image Processing (안면 영상처리를 통한 김정일 국방위원장의 건강 상태 분석)

  • Lee, Se-Hwan;Kim, Bong-Hyun;Ka, Min-Kyoung;Cho, Dong-Uk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2873-2878
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    • 2009
  • Since Germany was unified in 1990, Korea became the only country that has the division in the world. This division has various bad effects on Korea's status with not reliable security, forfeited national impression, loss of tourism income and so on. Kim Jung-Il national defense committee chairman is the current dictator of North Korea which is a socialist state. Even if he is getting old, his successor is not proclaimed. In this situation, his sudden aggravation of health can cause seriously bad effects on diplomatic relations especially with South Korea. Therefore, the health information about Kim Jung-Il national defense committee chairman will be very important information. In order to deal this problem, we propose the method of extracting the Kim Jung-Il national defense committee chairman's health from his pictures which are recently open to the public by employing the diagnosis Ocular Inspection used in Oriental medicine. n order to get an accurate result, revising the Kim Jung-Il national defense committee chairman's pictures, which are not taken in a controled equal situation, is necessary. Therefore we employed the color analysis process with color revising and color differential comparing process without color revising. With these processes, we can make diagnosis of his diabetes and complications.

Behavior and perception characteristics on the isolated students and the bystanders in physical education (체육수업 참여 학생들의 교우관계 소외자와 방관자 행동 특성 및 인식 탐색)

  • Jung, Joo-Hyug;Yoo, Jung-In
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.12
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    • pp.217-229
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    • 2016
  • The purpose of this study is to determine the nature and recognition of the isolated students and bystanders in respect of friendship in Middle School Physical Education. To achieve these objectives, we analyzed statistical material through PQR and inductive category by completing open questionnaires for 360 students bullied in public middle school in a large city. According the results, first, damages defender of participants showed the highest percentage, 70.2%. There were bystanders(12.3), the alienated(7.4) inflictor(5.5), contributor(4.6) in descending order. Second, according to the results of inductive analysis regarding the nature and recognition of bystanders in physical education, the biggest reason for not helping their colleagues in need is as following: ① improper friendship(32.8), ② lack of moral and emotional empathy(28.1), ③ lack of exercise ability(15.6), ④ psychological burden(12.5), ⑤ improper class attitude(10.9). In numerical order, improper friendship can be the biggest problem that.

A Study on the Locational and Spatial Characteristics of Lotus Ponds of Fortress Wall of Seoul(漢陽都城) during the Joseon Dynasty (조선시대 한양도성 연지(蓮池)의 입지 및 공간적 특성 고찰)

  • Gil, Ji-Hye;Son, Yong-Hoon;Hwang, Kee-Won
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.33 no.4
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    • pp.38-51
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    • 2015
  • In the maps of the period, there were three large ponds called Dongji(東池), Seoji(西池) and Namji(南池) in Hanyang, the capital of Joseon Dynasty. They were different than the ponds found in the palace, civic buildings, and private dwellings. Dongji, Seoji and Namji were ponds relating to Fortress wall of Seoul, and all had lotuses cultivated in them. The purpose of this paper is to clarify the locational and spatial characteristics of these ponds and to detail the construction and reconstruction process and management conditions through maps, drawings, illustrations, historical records and literary works from the urban environmental perspective. The results are as follows. First, Seoji and Namji were intended for Bibo(裨補) which redeemed the geographical weaknesses of Hanyang, securement of bright court water(明堂水), supplement for fire energy(火氣), fire preventive water and waterscape facilities, while Dongji was emphasized on protecting water mouth(水口) besides Bibo and securement of bright court water. Second, Seoji was connected to mountain streams and Dongji and Namji were to ditches. The ponds connected to ditches had been difficult to fill and maintain. Third, Seoji and Namji were in urban areas, whereas Dongji was in farmlands, and these locational differences had an influence on the use of ponds. Fourth, the shapes of ponds, in contrast to the ponds in palace and civic buildings, which were perfectly square, were either freeform or square with rounded edges. Fifth, lotus ponds could be maintained by continuous management polices, earth filling and reconstructing process were repeated during the Joseon Dynasty. The lotus ponds of Fortress Wall of Seoul which had managed over 500 years, were built in, in accordance with the tenets of Bibo pungsu geomancy; however as time passed, they were maintained not only as public open spaces, but also a cultural attraction for residents and visitors.

A Study on the Development of North Korea's Economic Development Zones through Development Cooperation between South and North Korea (남북 개발협력을 통한 북한 경제개발구 개발 연구)

  • Kwon, Ki Chul
    • Land and Housing Review
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    • v.6 no.2
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    • pp.49-60
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    • 2015
  • North Korean leader Kim Jong Un decided to open 19 Economic Development Zones which are located in all over the country, as a new economic development strategy. The strategy is estimated for accepting change from socialistic planning economic system into socialistic market economic system gradually. South Korean government is busy preparing for reunification between South and North Korea. Recently, many forums and seminars for the issue, 'reunification' are held by public side as well as private sector. This study is focused on making practical strategy for developing 13 Economic Development Zones which were established in 2013 in concurrence with South and North Korea. The study assessed investment potential of the 13 zones in terms of locational, economic and legal competency from the investor's perspective of south koreans. 5 E.D.Zs, Songrim, Hyungdong, Heungnam, Chungjin, Waudo were chosen to be developed on the preferential basis. Development cooperation between South and North Korea on the 13 E.D.Zs will increase the income of north koreans in rural areas by creating jobs, contribute to boost North Korea's economic growth, and bring forward economic integration between South and North Korea.

The Study of Effectiveness of MERS on the Law and Remaining Task (국내 메르스(MERS) 사태가 남긴 과제와 법률에 미친 영향에 대한 소고(小考))

  • Yoon, Jong Tae
    • The Korean Society of Law and Medicine
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    • v.16 no.2
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    • pp.263-291
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    • 2015
  • In May, 2015, a 68 years old man, who has been Middle East Saudi Arabia and the United Arab Emirates, had high fever, muscle aches, cough and shortness of breath. he went two local hospital near his house and the S Medical Center emergency center. He was diagnosed MERS(Middle East respiratory syndrome) and the diseases had put South Korea the fear of epidemics for three months. Especially, this disease has firstly reported in Middle East Asia in September 2012 and spreaded to twenty-six countries. In 21, July, 2015, European Center for disease prevention and control reported 533 people were died and in South Korea, 186 people were infected, 36 people were died and 16,693 people were isolated from MERS. South Korea government were faced into epidemic control and blamed from public. Especially, hospital acquired infection, disease control chain, opening of information, ventilation, lack of isolation bed, the problem of function of local health center, the issue of reparation for hospital and insurance cover rate, the classification of disease, the role of Korea Centers for disease control and prevention, the culture of visiting hospital to see sick people, the issue of hospital multiple room and other related social support policy. it is time to study and discuss to solve these problems. South Korea citizens felt fear and fright from MERS. What is wore, they thought the dieses were out of their government control. It was unusual case for word except Middle East Asia. numerous tourists canceled visiting korea. South korea economic were severly damaged especially, tourism industry. South korea government should admit that they had failed initial action against MERS and take full reasonability from any damages. The government have to open information to public in terms of epidemic diseases and try to prevent any other epidemic diseases and try to work with local governments.

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Long-term Monitoring Data for Growth and Yield of Local Rice Varieties in South Korea (국내 벼 지역별 주요 품종에 대한 장기 모니터링 자료의 구성형태)

  • Kim, Junhwan;Sang, Wangyu;Shin, Pyeong;Baek, Jaekyeong;Kwon, Dongwon;Lee, Yunho;Cho, Jung-Il;Seo, Myungchul
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.22 no.3
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    • pp.176-182
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    • 2020
  • National Institute of crop Science of the Rural Development Administration (RDA) has conducted long-term monitoring studies to find out the relationship between crop yield and climatic factors for major food crops including rice. Rice growth and y ield have been monitored in 17 regions where the branches of the National Institute of Crop science and the Provincial Agricultural Research and Extension Service locate. The data obtained from monitoring studies for rice growth and yield include the observation of vegetative growth status and yield components, which include leaf number, biomass and the weight of 1000 grains. These data have been collected from rice fields where standard management procedures have been applied. The observation data for crop growth and yield monitoring studies from 1999 to 2019 are open to public through agricultural science library operated by RDA.

Needs Assessment of Administrative and Financial Support for Effective Performance of Teacher Professionalism of Gifted Education (영재교육 교사 전문성의 효율적 실천을 위한 행.재정 지원의 요구분석)

  • Seo, Hae-Ae
    • Journal of Gifted/Talented Education
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    • v.18 no.2
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    • pp.175-200
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    • 2008
  • The study aims to assess needs of administrative and financial support for effective performance of teacher professionalism of gifted. For this end, practicing teachers of gifted education were nationwide selected for survey questionnaires. The first survey of five-scale Likert item was conducted in July 2005 with 236 teachers and the second survey of open-ended item was done in November 2005 with 123 teachers. All the respondents provided their perceptions to current status of administrative and financial support for gifted education and needs for their effective performance of professionalism. Suggestions for improving conditions of administration and finance in terms of effective performance of teacher professionalism in gifted education were as follows: First, teachers should be assigned as full-time for gifted education. Otherwise, their teaching hours and other related jobs should be, reduced Second, the financial support for gifted education should be increased, in particular, more in provincial areas than metropolitan cities. Third, appropriate grouping and counseling according to diverse differences of students should be done. Fourth, understanding of principals and teachers in general education as well as parents and general public toward gifted education should be improved through inservice education program and other education programs. Further, teachers of gifted education should be provided with more frequent opportunities for participating inservice programs in quality, share knowledge and experiences among teachers through network systems, and be given appropriate incentives for better performance of professionalism.