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Marketing Strategies in the Film Industry: Investment Decision Game Model (영화산업에서의 마케팅 전략 : 투자 결정 게임 모형을 중심으로)

  • Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.109-114
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    • 2015
  • Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

Thoracoscopic Lung Biopsy for Diffuse Interstitial Lung Disease (미만성 간질성 폐질환에서 흉강경폐생검)

  • Son, Dong-Seop;Jo, Dae-Yun;Yang, Ki-Min
    • Journal of Chest Surgery
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    • v.30 no.12
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    • pp.1232-1236
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    • 1997
  • Diffuse lung disease is amenable to diagnosis by means of clinical evaluation, bronchoalveolar lavage, transbronchial biopsy, and lung biopsy. The recently introduced technique of thoracoscopic wedge biopsy provides the potential advantages of greater selection of biopsy sites and reduced postoperative pain compared with those associated with standard open lung biopsy. Video assisted thoracoscopic lung biopsy was performed in 22 patients for the diagnosis of diffuse lung disease during the period from August 1994 to December 1996, and the following results were obtained: 1. The patients were 14 men and 8 women. The average age was 54.6 years. 2. 13 lung biopsy specimens were obtained from the right lower lobe, 4 from he right upper lobe, 3 from the right middle lobe, 3 from the left upper lobe, and 3 from the left lower lobe. 3. A comparison of pulmonary function tests between preoperative and postoperative values showed no significant differences in FVC, FEVI, and FEVl/FVC(p>0.05). All patients were pathologically diagnosed and the most common disease was usual interstitial pneumonia(8/22). In conclusion, thoracoscopic lung biopsy was a safe and effective diagnostic method of diffuse lung disease.

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Influence of Carrier Trap in InAs/GaAs Quantum-Dot Solar Cells (InAs/GaAs 양자점 태양전지에서 전하트랩의 영향)

  • Han, Im Sik;Kim, Jong Su;Park, Dong Woo;Kim, Jin Soo;Noh, Sam Kyu
    • Journal of the Korean Vacuum Society
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    • v.22 no.1
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    • pp.37-44
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    • 2013
  • In order to investigate an influence of carrier trap by quantum dots (QDs) on the solar parameters, in this study, the $p^+-QD-n/n^+$ solar cells with InAs/GaAs QD active layers are fabricated, and their characteristics are investigated and compared with those of a GaAs matrix solar cell (MSC). Two different types of QD structures, the Stranski-Krastanow (SK) QD and the quasi-monolayer (QML) QD, have been introduced for the QD solar cells, and the parameters (open-circuit voltage ($V_{OC}$), short-cirucuit current ($I_{SC}$), fill factor (FF), conversion efficiency (CE)) are determined from the current-voltage characteristic curves under a standard solar illumination (AM1.5). In SK-QSC, while FF of 80.0% is similar to that of MSC (80.3%), $V_{OC}$ and $J_{SC}$ are reduced by 0.03 V and $2.6mA/cm^2$, respectively. CE is lowered by 2.6% as results of reduced $V_{OC}$ and $J_{SC}$, which is due to a carrier trap into QDs. Though another alternative structure of QML-QD to be expected to relieve the carrier trap have been firstly tried for QSC in this study, it shows negative results contrary to our expectations.

Long-term Monitoring Data for Growth and Yield of Local Rice Varieties in South Korea (국내 벼 지역별 주요 품종에 대한 장기 모니터링 자료의 구성형태)

  • Kim, Junhwan;Sang, Wangyu;Shin, Pyeong;Baek, Jaekyeong;Kwon, Dongwon;Lee, Yunho;Cho, Jung-Il;Seo, Myungchul
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.22 no.3
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    • pp.176-182
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    • 2020
  • National Institute of crop Science of the Rural Development Administration (RDA) has conducted long-term monitoring studies to find out the relationship between crop yield and climatic factors for major food crops including rice. Rice growth and y ield have been monitored in 17 regions where the branches of the National Institute of Crop science and the Provincial Agricultural Research and Extension Service locate. The data obtained from monitoring studies for rice growth and yield include the observation of vegetative growth status and yield components, which include leaf number, biomass and the weight of 1000 grains. These data have been collected from rice fields where standard management procedures have been applied. The observation data for crop growth and yield monitoring studies from 1999 to 2019 are open to public through agricultural science library operated by RDA.

Comparison of Observed Wave Height and Wave Image of Sok-cho Site (속초연안지점의 관측파고와 파영상자료의 비교)

  • Jang, Bok-Jin;Yeo, Woon-Kwang;Lee, Jong-Kook;Park, Kwang-Soon
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.19 no.4
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    • pp.329-335
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    • 2007
  • The eye measurement to observe the sea surface condition and estimate the wave height has been used in the open sea or the ship. The experts in the eye estimation can measure the wave height very accurately. The Beaufort wind scale is most widely used as a standard index of the eye measurement. However, more definite reference data such as the representative images by each wave heights must be necessary because the appearances and explanations in the Beaufort wind scale are not enough to understand the sea surface condition far the researcher and the public. The modern field data acquisition technique has been developed to measure wave heights, ocean weather data and even images of the sea surface in real-time. In this study, the wireless field image transmitting system for wave heights and images is installed in the real-time ocean measurement system of Chodo light tower near Sokcho city in South Korea. The wave heights and surface images acquired from the real time system in the field are compared with explanations of the Beaufort wind scale. The wave heights and images measured with the precision ultrasonic wave sensor and the scientific sea surface image transmitting system should be helpful to obtain more precise and definite information than the data from the Beaufort wind scale.

An Analysis of the Loss of Residual Heat Removal System Event for Pressurized Water Reactor at Reduced Inventory Operation (가압경수로의 저수위 운전시 잔열제거계통 상실사고에 대한 분석)

  • Han, Kee-Soo;Song, Jin-Ho
    • Nuclear Engineering and Technology
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    • v.27 no.5
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    • pp.645-660
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    • 1995
  • The loss of Residual Heat Removal System (RHRS) event during reduced inventory operation for the Korean Standard Nuclear Power Plants (KSNPPS) is simulated by RELAP5/MOD3 and RELAP5/MOD3.1 Tn cases are considered : Base case for an intact Reactor Coolant System (RCS) with no tent and a vent case for an open system. Comparative simulations of base case are peformed by RELAP5/MOD3 and RELAP5/MOD3. 1 computer codes. The results of too simulations are generally in good qualitative and quantitative agreement. However, since the results of RELAP5/MOD3 simulation reveals the deficiency of RELAP5/MOD3 wall heat model, the RELAP5/AOD3.1 computer code is used for the simulation of the vent case. The analysis result of base case show that two steam generators are insufficient to remove decay heat at one day after shutdown, where the RCS is closed. The RCS pressure increased continuously and reached the RCS temporary boundaries design pressure of 0.24 MPa around 4,000 seconds. In the vent case with a flow capacity equivalent to three times the capacity of Pressurizer Safety Valve (PSV), it is shown that the RCS Pressure does not reach 0.24 MPa and core uncovery does not occur until 10,000 seconds. The detailed discussions on the results of this study suggest the feasibility of RELAP5/AOD3.1 as an analysis tool for the simulation of the loss of RHRS event at reduced inventory operation. The results of this study also provide insight for the determination of proper vent capacity.

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A Clinical Study of Electroacupuncture and Auricular Acupuncture for Abdominal Pain Relief in Patients with Pancreatitis: A Pilot Study (췌장염 환자의 복통 호전을 위한 전침 및 이침 치료 예비 임상연구 프로토콜)

  • Kang, Ha Ra;Lee, Yeon Sun;Kim, Hye Ryeon;Kim, Eun Jung;Kim, Kyung Ho;Kim, Kap Sung;Jung, Chan Yung;Lee, Jun Kyu
    • Korean Journal of Acupuncture
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    • v.34 no.1
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    • pp.47-55
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    • 2017
  • Objectives : The purpose of this study is to evaluate the feasibility of further acupuncture research as an effective alternative and safe treatment for abdominal pain control in patients with pancreatitis. Methods and Results : This study is an open-label, assessment-blind, parallel designed pilot clinical trial. Thirty participants will be assigned to the acupuncture group(n=15) and usual care group(n=15). All patients will receive the conventional standard-of-care(SOC) therapy, but only the experimental group will receive acupuncture therapy six times a week, and the duration of acupuncture therapy will be held up to 12 weeks or until the pains are to be resolved. For the conventional SOC therapy, painkiller will be given. In treatment group, the subjects will receive the identical SOC therapy in combination with electroacupuncture therapy on twelve acupuncture points(LI4, PC6, SP6, GB39, ST36, ST37), and auricular acupuncture therapy on five auricular acupuncture points(Sympathetic, Shen Men, Abdomen, Pancreas gall, and Spleen). The primary outcome will be measured using the visual analogue scale(VAS), and the secondary outcome will be measured using the painkiller demand, quality of life index and severity of pancreatitis by abdominal computed tomography(CT). Assessments will be made at baseline and at week 1, 4, 8 and 12. Results of abdominal CT will be evaluated at baseline and at week 12. Conclusions : The result of this trial will provide a basis for the effectiveness and safety of acupuncture treatment for abdominal pain in patients with pancreatitis.

Study on image quality improvement using Non-Linear Look-Up Table (비선형 Look-Up Table을 통한 영상 화질 개선에 관한 연구)

  • Kim, Sun-Chil;Lee, Jun-Il
    • Korean Journal of Digital Imaging in Medicine
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    • v.5 no.1
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    • pp.32-44
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    • 2002
  • The role of radiology department has been greatly increased in the past few years as the technology in the medical imaging devices improved and the introduction of PACS (Picture Archiving and Communications System) to the conventional film-based diagnostic structure is a truly remarkable factor to the medical history. In addition, the value of using digital information in medical imaging is highly expected to grow as the technology over the computer and the network improves. However, the current medical practice, using PACS is somewhat limited compared to the film-based conventional one due to a poor image quality. The image quality is the most important and inevitable factor in the PACS environment and it is one of the most necessary steps to more wide practice of digital imaging. The existing image quality control tools are limited in controlling images produced from the medical modalities, because they cannot display the real image changing status. Thus, the image quality is distorted and the ability to diagnosis becomes hindered compared to the one of the film-based practice. In addition, the workflow of the radiologist greatly increases; as every doctor has to perform his or her own image quality control every time they view images produced from the medical modalities. To resolve these kinds of problems and enhance current medical practice under the PACS environment, we have developed a program to display a better image quality by using the ROI optical density of the existing gray level values. When the LUT is used properly, small detailed regions, which cannot be seen by using the existing image quality controls are easily displayed and thus, greatly improves digital medical practice. The purpose of this study is to provide an easier medical practice to physicians, by applying the technology of converting the H-D curves of the analog film screen to the digital imaging technology and to preset image quality control values to each exposed body part, modality and group of physicians for a better and easier medical practice. We have asked to 5 well known professional physicians to compare image quality of the same set of exam by using the two different methods: existing image quality control and the LUT technology. As the result, the LUT technology was enormously favored over the existing image quality control method. All the physicians have pointed out the far more superiority of the LUT over the existing image quality control method and highly praised its ability to display small detailed regions, which cannot be displayed by existing image quality control tools. Two physicians expressed the necessity of presetting the LUT values for each exposed body part. Overall, the LUT technology yielded a great interest among the physicians and highly praised for its ability to overcome currently embedded problems of PACS. We strongly believe that the LUT technology can enhance the current medical practice and open a new beginning in the future medical imaging.

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Design and Implementation of Server based GIS Computing Platform for Mobile Web Map Service (모바일 WMS를 위한 서버기반 GIS 컴퓨팅 플랫폼 설계 및 구현)

  • Kim Myung-Sam;Chung Yeong-Jee
    • Journal of KIISE:Computing Practices and Letters
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    • v.12 no.1
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    • pp.9-20
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    • 2006
  • Web Map Service on mobile environment, provided with cost effective mobile GIS contents and user preferred POIs(Points of interests), is strongly required at this moment when mobile and portable Internet is rapidly spreaded on mobile user community as information technology and mobile HW are evolved in its speed, bandwidth and features. As the mobile and portable Internet becomes popular in mobile services, LBS(Location Based Service) is positioned on a mobile client as one of the best information infra services. Recently mobile GIS (Geographic Information System) comes in service to support LBS, but it is constrained and limited on its system configuration and its presentation methodology of a map, and also it depends on its run time environment. In this paper, we made an effort to design and implement a GIS computing platform with server based thin client for mobile WMS(Web Map Service). For its cost effective Platform which could be easily building up POIs and GIS contents, we're not using commercial GIS solution but NGII's (National Geographic Information Institute's) DXF numerical map, and representing the maps, GIS contents and POIs by SVG(Scalable Vector Graphics) recommended by OGC(OpenGis Consortium). We're also adapting de facto standard of XML web service technology such as WSDL, SOAP to provide real time mobile GIS service on PDA as well as mobile terminal by applying a GPS receiver for a user's location information on mobile environment.

A STUDY ON CORROSION BEHAVIOR OF DENTAL AMALGAMS AS A FUNCTION OF TIME (시간경과에 따른 아말감의 부식거동에 관한 연구)

  • Lee, Myung-Jong;Kim, Yung-Hai;Lee, C.S.;Yoon, Soo-Han;Lim, Sung-Sam;Kwon, Hyuk-Choon;Um, Chung-Moon
    • Restorative Dentistry and Endodontics
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    • v.16 no.1
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    • pp.6-15
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    • 1991
  • The purpose of this study was to observe in vitro chloride corrosion behavior from 5 kinds of amalgam (Caulk spheracal, Amalcap, Dispersalloy, Tytin, Sybralloy) as a function of time after tritruration by using potentiostat. After each amalgam alloy and Hg was triturated as the direction of the manufacturer by the mechanical amalgamator, the triturated mass was inserted the cyrindrical matal mold ($12{\times}10mm$) and was condensed by using routine manner. The specimen was removed from the mold and was stored at room temperature for 1 week, 1 month and 3 months, and standard surface preparation was routine carried out. The 0.9% saline solution was used as electrolyte in pH 6.8~7.0 at $30{\pm}0.5.^{\circ}C$. The open circuit potential was determined after 30 minutes' immersion of 1 week, 1 month and 3 month old specimens. The scan rate was 1 mV/sec and the surface area of amalgam exposed to the solution was $0.65\;Cm^2$ for each specimen. All potentials reported are with respect to a silver / silver chloride electrode (SSE). The following result was obtained. 1. All amalgam specimens became more noble corrosion potentials which represent the improved corrosion resistance as the time elapsed. 2. Three kinds of high copper amalgam always exhibited more noble potential than low copper amalgam at 1 week, 1 month and 3 months. 3. Two kinds of low copper amalgam had the similar polarization curve pattern with 3 current peaks at each time period and current densities associated with these peaks were decreased as aging especially in caulk spherical amalgam. 4. All kinds of high copper amalgam had the similar polarization curve pattern with absence of prominent current peak at each time period, but the polarization curve of D amalgam had one apparent current peak at 1 week.

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