• 한국정보시스템학회지:정보시스템연구
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• 제26권1호
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• pp.171-188
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• 2017

Purpose This study investigates the effects of trust and distrust on intention to purchase in open market, based on the idea that trust and distrust can co-exist. Specifically, this study approached the effects of trust and distrust of the open market on the intention to purchase from a two-dimensional perspective, and examined trustworthiness as the antecedents of trust and distrust. Design/Methodology/Approach In this study, we conducted a questionnaire survey on consumers who have actually purchased a product from open markets in Korea for two months. As a result, 141 users are chosen for the sample. We apply PLS (Partial Least Squares) structural equation modeling (SEM) to verify our theoretical model using the software application SmartPLS 3.0. Findings First, trust in open market positively affects intention to purchase, whereas distrust in open market negatively affects intention to purchase. Second, the three antecedents of trust (i.e. three factors constituting trustworthiness such as ability, benevolence and integrity) affect trust in open market. Third, integrity negatively affects distrust in open market. Since integrity plays an important role in building both trust and distrust in open market, the operators of open market should pay attention to managing their integrity.

• 경영과정보연구
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• 제30권3호
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• pp.27-56
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• 2011

최근 오픈마켓에 대한 관심과 활성화로 국내 오픈마켓 이용고객이 국내 소비자뿐만 아니라 외국인 소비자의 비중이 증가되고 있는 시점에서 본 연구의 목적은 다음과 같다. 첫째, 국내 오픈마켓을 이용하는 한국인 소비자와 중국인 소비자 모두를 대상으로 오픈마켓의 브랜드 개성과 고객만족, 애호도와의 관계를 규명하고자 한다. 둘째, 한국인 소비자와 중국인 소비자간에 국내 오픈마켓의 브랜드 개성이 고객만족, 애호도에 미치는 영향에 차이가 나는지를 비교하고자 한다. 우선, 오픈마켓의 이용고객 즉, 한국인 소비자와 중국인 소비자를 모두 대상으로 한 연구가설을 검증한 결과, 브랜드 개성차원 중 능력만이 오픈마켓에 대한 만족에 긍정적인 영향을 미치지 않았다. 그 외 활기, 신뢰, 성실감, 친숙함 등은 오픈마켓에 대한 만족형성에 중요한 영향요인 것으로 나타났다. 다음은 한국인 소비자와 중국인 소비자간에 국내 오픈마켓의 브랜드 개성이 오픈마켓에 대한 고객만족과 애호도에 미치는 영향에 차이가 나는지를 검증한 결과, 차이가 있는 것으로 나타났다. 즉, 한국인 소비자의 경우, 브랜드 개성 중 능력과 오픈마켓에 대한 만족과의 관계에서 긍정적으로 유의한 영향을 미치지 않는 것으로 나타났다. 그 외의 브랜드 개성차원은 모두 오픈마켓에 대한 만족에 긍정적인 영향을 미치는 것으로 나타났다. 또한 오픈마켓에 대한 만족이 높으면, 결과적으로 오픈마켓에 대한 애호도도 높아진다는 것을 알 수 있었다.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.65-82
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• 2012

This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

• 한국IT서비스학회지
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• 제21권4호
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• pp.1-26
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• 2022

Recently, the number of cases of purchasing food online has been increased, especially in the open market. Therefore, we examined the characteristics of status quo bias and switching costs in the open market. Also, in this study, the causal relationship between the characteristics of status quo bias and switching costs, switching costs and switching intention in the open market was investigated. The analysis result consists of four parts as follows. First, in the open market, rational decision making, which belongs to the characteristics of status quo bias, was found to have a positive (+) effect on time switching cost among switching costs, but did not have a positive (+) effect on economic and psychological switching cost. Second, cognitive misperceptions was consistent with the assumption that it have a positive (+) effect on all of the economic, time, and psychological switching cost, which are switching costs in the open market. Third, psychological commitment was found to have a positive (+) effect on economic and time switching cost among switching costs, but did not have a positive (+) effect on psychological switching cost. Fourth, psychological switching cost, which belongs to switching costs in the open market, was found to have a negative (-) effect like the hypothesis set in switching intention. However, it was found that economic and time switching cost did not have a negative (-) effect on switching intention. This study subdivided the switching costs into three dimensions and compared the degree of influence on the switching intention, and the degree of influence was different for each dimension. Therefore, it was found that when switching from the existing open market to the new open market, it is not possible to simply judge that the switching costs directly has a negative (-) effect on the switching intention or does not.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.193-210
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• 2013

China has emerged as the world's factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first, Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised Delone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede's Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

• 한국IT서비스학회지
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• 제15권3호
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• pp.195-209
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• 2016

IoT (Internet of Things) is a collective term referring to application services that provide information through sensors/devices connected to the internet. The real world application of IoT is expanding fast along with growing number of sensors/devices. However, since IoT application relies on vertical combination of sensors/devices networks, information sharing within IoT services remains unresolved challenge. Consequently, IoT sensors/devices demand high construction and maintenance costs, rendering the creation of new IoT services potentially expensive. One solution is to launch an IoT open market for information sharing similar to that of App Store for smart-phones. Doing so will efficiently allow novel IoT services to emerge across various industries, because developers can purchase licenses to access IoT resources directly via an open market. Sharing IoT resource information through an open market will create an echo-system conducive for easy utilization of resources and communication between IoT service providers, resource owners, and developers. This paper proposes the new business model of IoT open market for information sharing, and the requirements for ensuring security and standardization of open markets.

• Journal of the Korean Data and Information Science Society
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• 제26권1호
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• pp.229-241
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• 2015

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers' behaviors in open-markets is important to increase its revenue. Therefore, we propose CRM strategies targeted on VIP customers, obtained by analyzing the transaction data of VIP customers from an open-market using data mining techniques. To that end, we first defined the VIP customers in terms of recency, frequency and monetary (RFM) values. Then, we used data mining techniques to develop a model which best classifies and identifies infiluential factors customers into VIPs or non-VIPs. We also validate each of promotion types in the aspect of effectiveness and identify association rules among the types. Then, based on the findings from these experiments, we propose strategies from the perspectives of CRM dimensions for the open-market to thrive.

• 감성과학
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• 제17권4호
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• pp.19-28
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• 2014

온라인 쇼핑을 이용하는 사람들의 수는 시간이 지날수록 기하급수적으로 증가하고 있다. 그 중에서도 오픈마켓은 가장 각광받고 있는 온라인 시장이다. 현재 오픈마켓은 너무 많은 상품들로 인해 고객들이 원하는 상품을 찾을 때 많은 어려움을 겪고 있다. 따라서 오픈마켓은 효율적인 상품을 제공할 수 있도록 인터페이스를 개선해야 한다. 본 연구는 국내 오픈마켓 주요 4사의 메인 화면을 기준으로 웹 인터페이스를 분석하였고, 분석요인에 대한 만족도 평가를 진행하였다. 분석결과, 고객들이 어떠한 요인을 선호하는지에 대해서 알 수 있었으며, 설문 응답자로부터 가장 높은 만족도를 얻은 오픈마켓과 응답자들의 선호 요인이 인과관계를 가짐을 확인하였다.

• 대한산업공학회지
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• 제41권3호
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• pp.253-258
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• 2015

The 3D printing is any of various processes for making a three dimensional object of almost any shape from a 3D model. Recently, a rapidly expanding hobbyist and home-use market has become established with the inauguration of the open-source RepRap and Fab@Home projects. However, this causes problems regarding copyright protection and usage of illegal 3D data. In this paper, we developed a 3D printing open-market system, which guarantees copyright protection using the remote 3D printing without direct distribution of 3D design data. Because most of the home-use 3D printers are FFF (Fused Filament Fabrication) based on NC code system, open-market system uses FFF 3D printers. Also, open-market system inspects the uploaded 3D model data, so the system can prevent distribution of illegal model data such as weapons, etc.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.5134-5142
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• 2010

본 연구는 도시 재래시장의 기능과, 시장이 점유하는 공간을 도시의 다른 활동과 공유할 수 있는 가능성을 고찰하고 이를 위하여 필요한 계획요소와 공간계획방법을 바탕으로 성남시 모란 민속5일장 계획안을 제시하고자 하는 연구이다. 이를 위하여 기존의 재래시장이 갖고 있는 문제점과 그 개선방안을 살펴보고, 이를 건축 프로그램과 공간구성요소로 정리하며, 본 연구의 대상인 성남 모란시장의 특성인 5일마다 열리는 정기시장으로서의 시장의 기능과 시장이 열리지 않는 기간 동안의 공간 활용을 동시에 만족시킬 수 있는 계획요소를 구체화하여, 도시 공공공간으로서의 모란 민속5일장 계획안을 제시한다.