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http://dx.doi.org/10.14695/KJSOS.2014.17.4.19

A Study on the User Preference Factor of Internet Open Market Users: Centered in the web main interface of 4 major open markets in Korea  

Kim, Munhwan (School of Industrial Management Engineering, Korea University)
Kim, Taeho (School of Industrial Management Engineering, Korea University)
Lee, Hongchul (School of Industrial Management Engineering, Korea University)
Publication Information
Science of Emotion and Sensibility / v.17, no.4, 2014 , pp. 19-28 More about this Journal
Abstract
The number of people using on-line shopping has rapidly increased over time. In particular, open-market is the most potential on-line market. Since there are too many products in open-market, customers have serious troubles finding products they want. Thus, interface should be improved so that open-market is able to offer products they want effectively. This study analyzed web interface based on main web pages of four major open-market companies in Korea, and performed satisfaction evaluation according to the analyzed factors. As a result, it reveals that what kind of factors the customers prefer and there is a causal relation between the most satisfactory open-market and the preferred factors of the customers.
Keywords
open market; web interface; Analysis of variance;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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