• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.17-37
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• 2004

This research is speak that is tendencious in comprehension of external consumer information search behavior using on-line external information source to consumers who use on-line that is used as corporations' main strategic means. That is, classify consumer groups which was atomized according to type inflict consumer's information search knowledge level and shopping value study which use on-line, and decision factors of information search that these groups can influence a difference or each group which use information sources grasped what it is. Result that investigate information search knowledge level difference about study finding on-line information source utilization used mainly portal site, comparison site, auction site. And, utilization shopping pursuit value group used information source by portal site, auction site, niche shopping mall site and hedonic shopping pursuit value group used information source by portal site, auction site, shopping mall site. It confirmed that all variables(i.e. consumer-based variable and web site-based variable) are influencing variously in on-line external information search types. Finally, we proposed different way to erect strategic model about consumers that use on-line with study finding that see.

• Asia pacific journal of information systems
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• v.23 no.4
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• pp.85-102
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• 2013

This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

• Asia pacific journal of information systems
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• v.29 no.2
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.111-126
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• 2005

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, $71.9\%$ of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3_44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.1-9
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• 2005

Today, according to tremendous development of B2B e-commerce, B2B e-marketplaces which accomplish various types of transactions through a number of buyers and sellers on online are embossed importantly. However, buyers are unable to search correct products because of inconsistency of product information between buyers and sellers. This paper solved this problem as semantic web technology. Semantic Web is an extension of current Web in which information is given well-defined meaning, better enabling computers and people to work in cooperation. The Semantic Web aims at machine-processable information. Its underlying technologies are RDF, RDF Schema, and ontology as the shared formal conceptualization of particular domains. In this paper, we present an implementation of Semantic Web enabled search system for B2B E-Marketplace domains. The system exploits OWL as the standard ontology language proposed by W3C and the Jena which is a Semantic Web toolkit, namely a Java framework writing Semantic Web applications. Finally, we summarize our experiences and discuss future research topics.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.2
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• pp.119-139
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• 1999

It Is the purpose of this research to analyse users' understanding how keyword and boolean search work in SELIS(SEoul Women's University Library and Information System) OPAC. Results of analyses of the subject, SELIS OPAC system processing, are: comprehension percentage of keyword extraction is $67(22.48\%)$ out of total 298 persons, no comprehension is $231(77.52\%)$ understanding of boolean OR In keyword search appears $115(22.48\%)$ out of 297, no understanding does $182(77.52\%)$ : comprehension of boolean AND is $98(33.11\%)$ out of 296, no understanding appears $198(66.89\%)$ understanding of using boolean and symbols is $109(36.49\%)$ out of 285, no understanding is $181(63.51\%)$ which Is lower percentage generally. And in SELIS OPAC system, in Intentional analyses to see any difference in understanding of keyword search between experience of keyword search or no, It shows no difference in interrelation $5\%$ level of significance, but In boolean search it does in interrelation $5\%$ level of significance.

• KIISE Transactions on Computing Practices
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• v.22 no.5
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• pp.246-251
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• 2016

Recently, the influence of SNS and online media is rapidly growing with a consequent increase in the interest of marketing using these tools. Blog marketing can increase the ripple effect and information delivery in marketing at low cost by prioritizing keyword search results of influential portal sites. However, because of the tough competition to gain top ranking of search results of specific keywords, long-term and proactive efforts are needed. Therefore, we propose a new method that recommends associated keyword groups with the possibility of higher exposure of the blog. The proposed method first collects the documents of blog including search results of target keyword, and extracts and filters keyword with higher association considering the frequency and location information of the word. Next, each associated keyword is compared to target keyword, and then associated keyword group with the possibility of higher exposure is recommended considering the information such as their association, search amount of associated keyword per month, the number of blogs including in search result, and average writhing date of blogs. The experiment result shows that the proposed method recommends keyword group with higher association.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1343-1355
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• 2008

This study examined the influences of product knowledge(subject knowledge, purchase experience and information search) on perceived risks and benefits to natural dyeing product. Data were collected from a total of 213 Korean females ranging from 20 to 50 years old who know natural dyeing product through online survey. There were significant differences between(or among) groups with different levels of subject knowledge, purchase experience and information search in several types of perceived risks and benefits to natural dyeing product. Consumers with high knowledge of natural dyeing product perceived several types of risks lower than consumers with low knowledge but they perceived several types of benefits higher than consumers with low knowledge.

• Journal of Information Processing Systems
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• v.19 no.5
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• pp.602-613
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• 2023

High-quality image datasets are in high demand for various applications. With many online sources providing manually collected datasets, a persisting challenge is to fully automate the dataset collection process. In this study, we surveyed an automatic image dataset generation field through analyzing a collection of existing studies. Moreover, we examined fields that are closely related to automated dataset generation, such as query expansion, web scraping, and dataset quality. We assess how both noise and regional search engine differences can be addressed using an automated search query expansion focused on hypernyms, allowing for user-specific manual query expansion. Combining these aspects provides an outline of how a modern web scraping application can produce large-scale image datasets.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.4
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• pp.85-95
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• 2014

In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.