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http://dx.doi.org/10.5850/JKSCT.2008.32.9.1343

Perceived Risks and Benefits to Natural Dyeing Product -The Role of Product Knowledge-  

Hong, Hee-Sook (Dept. of Clothing & Textiles. Cheju National University)
Hong, Byung-Sook (Dept of Clothing & Textiles, Chung-Ang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.9, 2008 , pp. 1343-1355 More about this Journal
Abstract
This study examined the influences of product knowledge(subject knowledge, purchase experience and information search) on perceived risks and benefits to natural dyeing product. Data were collected from a total of 213 Korean females ranging from 20 to 50 years old who know natural dyeing product through online survey. There were significant differences between(or among) groups with different levels of subject knowledge, purchase experience and information search in several types of perceived risks and benefits to natural dyeing product. Consumers with high knowledge of natural dyeing product perceived several types of risks lower than consumers with low knowledge but they perceived several types of benefits higher than consumers with low knowledge.
Keywords
Natural dyeing; Product knowledge; Perceived risk; Perceived benefit;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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