• Korean Architects
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• s.629
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• pp.122-125
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• 2021

• Management & Information Systems Review
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• v.9
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• Korean Journal of Applied Biomechanics
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• v.21 no.1
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• pp.17-24
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• 2011

The Youth Olympic Games(YOG) is an international multi-sport event first held in Singapore from August 14 to August 26, 2010. The idea for such an event was introduced by International Olympic Committee(IOC). The Federation of International Gymnastics(2009) designed the Code of Points and regulates for junior gymnastics at this time. The purpose of this study was to give crucial information and adapt to coaches and junior gymnasts at the time of changing code rapidly. For this study, The eight finalists rings exercise at the 1st Youth Olympic Games was recorded using a digital camcoder. The exercise contents analysis of rings was carried out by an experienced international judge using Code of Points(FIG, 2009). The C elements in various difficulties were performed the highest frequency. The elements group I was the most frequently performed in overall difficulties. Moreover, All the gymnasts performed the elements of the Jonasson and Yamawaki in Group I. Therefore, junior gymnasts need to consider Jonasson and Yamawaki elements correctly in elements group I. The 1st ranked ROU(132) gymnast performed high difficulty value for his routine with the highest E score(9.050). The average of D score were 5.125. In the E scores, 8th USA(140) gymnast received the lowest E score of 8.15, 5th MGL(127) gymnasts received the fewer E score of 8.475. Coaches and junior gymnasts should try to increase D score above 5.125 by higher swing elements in Group I and II as well, decrease deduction of elements in exercise contents.

• The Korean Journal of Archival Studies
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• no.24
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• pp.113-171
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• 2010

The purpose of this study was to examine the characteristics of Seoul Olympic Organizing Committee's official documents. To conduct this work, the fundamental of producing archives were examined by analyzing structure and management of Seoul Olympic Organizing Committee and structure of official document production. After all, simultaneous and synthesis characteristics of Seoul Olympic Organizing Committee's official documents were presented through overall analysis of production fundamental and relationship between their management and remained archives. The result of this study are as follows. Firstly, The Organizing Committee had bicameral organizational structure and matrix organizational format consisting of functional department and project department. Indicating the institutions and development phase of decision making in the committee, most of institutions were in name only. Also, there were many problems occurred in the procedure of decision making since the president of committee exercised all of the authorities. Secondly, It was found that existing official documents of the committee were partial and caused fragment phenomenon and severe situations because of unsystematic archival management department and regulations. Moreover, as the result of investigating production procedure and management of official documents, procedure of production, distribution, preservation and abolition of them were specifically verified. Thirdly, It was verified that the official documents were abolished arbitrarily because of unsystematic archival management department and insufficient regulations. For the actual condition of management, filing or description activity which is essential measure for using and utilizing the official documents has not been conducted yet. Based on these facts, the characteristics of Seoul Olympic Organizing Committee's official documents can be referred as follows. The official archives of the committee have multiplicity of the origin and severe fragment phenomenon damaging the origin and the elementary substance of the archives. Also, the format of existing archives was unbalance. Besides, there was not enough related research since they were in adverse situation to utilize them as the archives which are not assessed or not arranged. Thus, it was hard to grasp the utility value at present and future, and was also limited for usage object.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.436-443
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• 2009

Last year, 2008 Beijing Olympic Games have finished successfully. Over the last century the Olympic Games have received much attention from the world widely in the various point of views. In opposition to the Olympic Games, Delphic Games have attracted little attention. Moreover, There are no comprehensive monograph and research about Delphic Games in ancient and modem era. On that account, this paper will focused on the historical context of Delphic Games, review contents of it, and discuss visions to introducing and announcing the Delphic Games to the academic world.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.333-337
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• 2009

Last year, 2008 Beijing Olympic Games have finished successfully. Over the last century the Olympic Games have received much attention from the world widely in the various point of views. In opposition to the Olympic Games, Delphic Games have attracted little attention. Moreover, There are no comprehensive monograph and research about Delphic Games in ancient and modern era. On that account, this paper will focused on the historical context of Delphic Games, review contents of it, and discuss visions to introducing and announcing the Delphic Games to the academic world.

• Korean System Dynamics Review
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• v.15 no.3
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• pp.61-79
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• 2014

This paper deals with system thinking in the resilience of the SES (Social-Ecological Systems) around Mt. Gariwang, located in Jeongseon County, Gangwon Province, in particular with the disturbance that a new ski slope is planned to be built for the PyeongChang 2018 Winter Olympic. It first performs a literature survey and newspaper article search to summarize the controversy with regards to credible environmental and socio-economical impacts of the plan, and then elaborates a series of CLDs (Causal Loop Diagrams) to infer the dynamics of the impacts. The results imply that the natural restoration seems to be hard because the development activities can cause a great deal of damage to the ecosystem mainly due to soil degradation and the mitigation of icy valley effects with water exploitation for making artificial snow and so on. Moreover most of the households near the planned site seem to leave with land compensation, thus more policy efforts are needed to enhance the resilience of the ecosystem and the nearby society based on ecotourism.

• Journal of Arbitration Studies
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• v.26 no.3
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• pp.93-119
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• 2016

Park Tae-hwan, the Korean Olympic gold medal swimmer, was suspended for eighteen months by the International Swimming Federation (FINA) in September 2014. Park completed his suspension in March 2016, but the Korea Olympic Committee (KOC), relying on its Article 5.6, then prohibited him from joining the national team for an additional three years for the same doping violation. The KOC's penalty exceeded that provided by the World Anti-Doping Code, which governs the Olympics and most international sports federations, and contravened well-established precedent from the Court of Arbitration for Sport (CAS). The KOC, along with the Korea Swimming Federation, maintained the suspension until decisions by the Seoul Eastern District Court and CAS forced them to retract the penalty. We describe the sports regulations and arbitration decisions governing the Park case, how each side used the law to support their positions, the flaws in the KOC's legal analysis, and the case's resolutions by the Korean court and CAS. Finally, because this legal conflict has damaged the KOC's reputation, created uncertainty over the committee's doping penalties, and undercut the authority of the World Anti-Doping Code and the CAS in Korea, we recommend institutional changes in Korea's sports jurisprudence.

• Journal of Industrial Technology
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• v.41 no.1
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• pp.21-24
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• 2021

In this study, the development and production of electric vehicles and hydrogen vehicles are presented as a method for realizing carbon-neutral. Accordingly, the demand and need for development of underground metal mineral resources such as copper and nickel has increased. The research was carried out using MT survey, which is very useful for deep exploration such as mineral resources and oil exploration because of it's low cost and explorable depth. In Korea, there are very few cases of MT exploration in terms of mineral development, so the study was conducted based on the MT exploration conducted previously in AusLAMP, Australia. Through comparative analysis of the MT exploration data conducted to identify the ore body in the deep area of the Olympic Dam in Australia, with the data directly calculated in 2D inversion, it was confirmed that it can have a positive effect on the possibility of resource development and carbon neutrality using MT exploration in Korea.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.94-105
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• 2022

The purpose of this study is to suggest improvement plan for a commentary on figure skating in Korea from comparing to NBCSN and MBC's coverage of the 2018 Pyungchang Olympic Games employing both of quantitative and text analysis. Results indicate that NBCSN and MBC's commentary on figure skating have definitely different characteristics in terms of expertise and dramatizing ability. The commentator of MBC frequently used monotonous and repetitive emotional expression and provided incoherent information in very automatic way. Whereas, NBCSN's comments expressed very diverse way on introduction of players, explanation of technique and evaluation, especially on dramatizing ability to contextualize combining players' performance and background information.