• 제목/요약/키워드: offline services

검색결과 278건 처리시간 0.022초

O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Intention to Use O2O Services)

  • 정유진;송용욱
    • 한국IT서비스학회지
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    • 제15권4호
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    • pp.125-151
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    • 2016
  • In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

가맹점 결제 인프라 개선을 통한 모바일 결제 확대 방안 연구 : 블루투스(BLE) 기술 중심 (Study of Measures to Expand Mobile Payment by Enhancing the Payment Infrastructure for Merchant : Focus on Bluetooth Low Energy(BLE) Technology)

  • 복중효;김병수;김광용
    • 한국IT서비스학회지
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    • 제16권4호
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    • pp.33-46
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    • 2017
  • Increasing popularity of smartphone is creating many changes in payment market sector also. The new fin-tech and simple mobile payment service have provided convenience as well as various benefits and value-added services to create new payment culture. However, the infrastructure of offline shops is too poor for users to use the simple mobile payment services in Korea. There are several reasons why the support of simple mobile payment services by offline shops has reached the limit in Korea. They include the reluctance of shop owners due to highly priced devices, the failure of NFC of the leading offline payment infrastructure to support iOS, the services that are biased to the specific manufacturers and smartphones (Samsung Pay and LG Pay), prefer large shops (SSG Pay and L PAY), and focus on online transactions. This study used the Bluetooth technology that is the standard feature built in all smartphone to expand the offline shops that accept the simple mobile payment services ensuring universality and scalability from the convenience of customer's and service provider's aspects. Applying the same payment scene as the existing NFC payment method from the user's aspect and the Bluetooth technology from the service provider's aspect enables support of all smartphones and offering value-added services such as electronic receipt and promotions through the large-capacity bidirectional data transfer. This study is intended to review the simple mobile payment services in Korea and other countries, propose the simple mobile payment service model for Korea by analyzing the Bluetooth technology and preceding studies of payment services using BLE technology, and develop the pilot system using the BLE technology to verify the proposed system with actual shops.

국내 맞춤형 화장품 온·오 프라인 서비스 분석 (An Analysis of On-Line and Offline Services for Customized Cosmetics in Korea)

  • 김지영;신세영;남현우
    • 한국의류산업학회지
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    • 제24권4호
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    • pp.460-470
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    • 2022
  • Customized cosmetics are emerging as a consumer product that companies should pay attention to in the beauty industry due to the combination of market trends and institutional introduction of customized cosmetics. In this study, six offline service brands and online service brands currently in Korea were selected to understand the current status of domestic customized cosmetics online and offline services and to derive detailed characteristics, and the cases of each brand were analyzed. The results are as follows. First, customized cosmetics services could be classified online and offline. Second, customized cosmetics brands could be divided into general brand types and brand extension types. Third, skin data measurements could be classified into genetic analysis, big data-based surveys, and device measurements. Fourth, customized cosmetics manufacturing could be classified into a device manufacturing system, a consultant manufacturing system, and an individual production process system. Fifth, customized cosmetics distribution and delivery could be classified into same-day sales, general delivery, and regular delivery. The results of this study are meaningful in that they have identified and analyzed the current status of personalized cosmetics on-line and offline systems in recent trends, and it was confirmed that creative attempts in the domestic customized cosmetics market continue to change. It is hoped that this study will provide information and ideas to the beauty industry and related experts in the future and be used as basic data for customized cosmetics marketing

Offline-to-Online Service and Big Data Analysis for End-to-end Freight Management System

  • Selvaraj, Suganya;Kim, Hanjun;Choi, Eunmi
    • Journal of Information Processing Systems
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    • 제16권2호
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    • pp.377-393
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    • 2020
  • Freight management systems require a new business model for rapid decision making to improve their business processes by dynamically analyzing the previous experience data. Moreover, the amount of data generated by daily business activities to be analyzed for making better decisions is enormous. Online-to-offline or offline-to-online (O2O) is an electronic commerce (e-commerce) model used to combine the online and physical services. Data analysis is usually performed offline. In the present paper, to extend its benefits to online and to efficiently apply the big data analysis to the freight management system, we suggested a system architecture based on O2O services. We analyzed and extracted the useful knowledge from the real-time freight data for the period 2014-2017 aiming at further business development. The proposed system was deemed useful for truck management companies as it allowed dynamically obtaining the big data analysis results based on O2O services, which were used to optimize logistic freight, improve customer services, predict customer expectation, reduce costs and overhead by improving profit margins, and perform load balancing.

산업별 O2O 결합 서비스의 비즈니스 투자 및 운영에 관한 연구 (A Study on the Business Investment and Operation of O2O (Online-To-Offline) Combined Services by Industry)

  • 정병호;주형근
    • 디지털산업정보학회논문지
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    • 제18권2호
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    • pp.93-110
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    • 2022
  • The purpose of this study is to explore business investment and operation of O2O (Online-To-Offline) combined service. The study will analyze the necessary factors for growing the business by dividing the O2O service by industry. The Online-to-Offline is a method of inducing purchases of products and services by connecting between online and offline This research methodology organized the four stages of the analysis process. The analysis of all stages was performed with association rules in big data techniques. It is divided into the start-up period, growth period, maturity period, and decline period, and analysis is conducted on the business investment, expenditure cost, business operation, and conflict factors. As the research result, the first analysis has shown commonality with government subsidies, bank loans, and personal funds in all industries. The second analysis showed a lot of expenditure on labor costs of internal employees, marketing/sales, facility facilities, equipment, and equipment purchase costs. The third analysis showed difficulty in raising the investment resources necessary for business operations in all industries. The last analysis showed conflicts in the industry, businesses license, legal systems, and small business owners in all industries. This study contributed to the abundance and diversity of research methodologies in management information systems using association rules. In addition, the description of organizational development theory was updated while explaining the business investment and operation of O2O combined services. In practical implication, the O2O services include environmental factors that cause convergence between industries. Accordingly, this is required for new O2O services through new laws and systems and reorganization of existing laws and regulations.

A Proposal of Fake-free Ranking Method and Its Application : O2O-based Local Information Providing Service

  • 최종각;이인복;권용진
    • 인터넷정보학회논문지
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    • 제21권2호
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    • pp.57-64
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    • 2020
  • The widespread use of smartphones with a variety of features has enabled mobile Internet-based services. One of these is online-to-offline (O2O) based services that connects online users with offline stores to add value. Applying this O2O strategy to local information retrieval induces online users to be linked to offline regions, thereby enabling the exchange of local-based information and helps create new value. This paper proposes and illustrates the implementation of O2O-based a local information providing service that utilizes photos of the local attraction. Also, we propose a fake-free ranking method to provide reliable local information to users and suggest its application of the service.

부동산 시장 O2O(Online to Offline) 앱서비스의 만족도 및 재이용에 관한 연구 (A Study on the Satisfaction and Reuse of Real Estate O2O (Online to Offline) App Services)

  • 임미화;임규건
    • 경영정보학연구
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    • 제18권3호
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    • pp.97-110
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    • 2016
  • 본 연구는 최근 급성장하는 O2O 비즈니스 모델 중 부동산 모바일 중개업체의 사업모델을 분석하고, 사용경험이 있는 사용자를 대상으로 한 재이용의사를 조사하여 사용자의 만족도와 재이용과의 관계를 분석하였다. 연구결과 부동산중개 앱서비스 사용의 용이성과 유용성은 고객만족에 양의 영향을 주며, 이는 재이용에 긍정적인 영향을 미치고 있는 것으로 분석되었다. 또한 부동산중개 앱서비스에서 연결한 오프라인 중개사무실 사용의 용이성과 유용성도 고객만족에 양의 영향을 주고 있으며, 이 역시 재이용에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구에서는 앱서비스 및 중개업소이용 모두에서 용이성보다 유용성이 고객만족에 더 큰 영향력을 가지는 것으로 분석되었는데, 이는 이용자특성이 주택임차라는 이용목적이 뚜렷한 점에서 유용성의 가치가 이용성보다 더 크다는 것을 보여준다. 따라서 부동산 중개서비스 O2O 시장의 지속적인 성장을 위해서는 이용자의 유용성을 높이는 전략이 필요하다.

인터넷 뱅킹에서 오프라인 신뢰와 온라인 거래의 관계 (The Relationship between Offline Trust and Online Transaction in Internet Banking)

  • 이웅규
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.29-47
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    • 2007
  • Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.

오프라인에서 사용자 관심정보 수집을 위한 아키텍쳐 (An Architecture for Collecting User Interest Information in Offline)

  • 김철진
    • 한국산학기술학회논문지
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    • 제18권7호
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    • pp.441-447
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    • 2017
  • 웹 서비스 및 모바일 서비스에서 개인화 서비스를 제공하기 위해서는 사용자에 의해 처리되는 정보를 수집하고 분석해야 한다. 일반적으로, 사용자에 의해 수집되는 정보는 시스템을 사용하는 온라인 측면에서 관리되는 정보이다. 온라인에서 수집되는 정보를 이용하여 개인화 서비스를 제공하기에도 충분할 수 있다. 그러나 현재는 온라인 서비스와 오프라인 서비스가 혼재되는 O2O 서비스 측면에서 오프라인 상에서의 사용자 정보도 중요한 개인화 서비스의 정보가 될 수 있다. 따라서 본 연구에서는 더 정밀한 개인화 서비스를 제공하기 위해 사용자 관심 정보로서 오프라인 상에서의 사용자 관심 정보를 수집하기 위한 아키텍쳐를 제안한다. 아키텍쳐의 핵심 요소로서 노드 분석기, 거리 체크기, 유지시간 체크기, 그리고 교차분석기를 기반으로 수집 아키텍쳐를 정의한다. 또한, 제안된 아키텍쳐를 구성하는 핵심 요소들의 처리 알고리즘에 대해서 제안한다. 제안된 아키텍쳐 및 알고리즘을 검증하기 위해 BLE 기반으로 오프라인 상에서 사용자 관심정보를 수집하는 사례연구를 수행한다.

배달앱 서비스의 온·오프라인 품질요인이 지속이용의도에 미치는 영향 (The Effect of Online and Offline Quality Factors on the Continuous Intention to Use of Delivery App Services)

  • 이문봉;이옥
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권3호
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    • pp.215-236
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    • 2020
  • Purpose/Design The purpose of this study is summarized as follows. First, we want to derive the quality dimension of the delivery app services based on the experience of the users of the delivery app. Second, we would like to identify the continuous intention to use, taking into account the integrated nature of online and offline quality. Third, the online and offline quality factors of the delivery app services shall be checked in an exploratory manner to see how they affect perceived value, satisfaction, and continuous intention to use. In order to demonstrate the purpose of this study, a self-report survey was conducted in which respondents directly responded. A questionnaire of 295 people was identified as a valid sample and used for the final analysis. Findings The summary of the hypothesis test results is as follows. First, the system quality among the online characteristics does not have a significant impact on both perceived values and user satisfaction. Second, the hypothesis that information quality affects satisfaction and perceived value was adopted. Third, the service quality was shown to be a significant factor affecting perceived value and satisfaction. Fourth, the delivery quality among offline characteristics was found to have no significant effect on perceived value and satisfaction. Fifth, the hypothesis test of commodity quality showed that both perceived value and satisfaction had a significant impact. Sixth, satisfaction in the delivery app service showed a positive effect on the continuous intention to use.