• Korean Association of Arts Management
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• no.49
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• pp.65-86
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• 2019

This study investigated the relationship among type of museum space, number of visitors, and number of collections. Museum space has been sorted in various ways(e. g. Seo, 2008; Lee, 2008; Ambrose & Paine, 2012), but this study adopted Lord et al. (2012)'s typology, which has public/non-public and collection/non-collection space, considering that Korean museums' space fits their typology. Using 853 museum data our regression analyses show that public-collection space is positively related to the number of visitors is bigger, while non-public-collection space is positively related to the number of collections. This study has academic and practical implications by showing there are differential relationship among those physical museum characteristics and museum performance.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.5
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• pp.55-65
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• 2002

The Purpose of this study is to suggest the necessity of linking and coordinating Cultural Tourism Festivals among local governments and to propose a plan for maximizing the effects of these festivals. The 'World Ceramic Exposition 2001 Korea' which took place from August 10th to October 28th was selected as a case study for the linkage plan of Cultural Tourism Festivals among local governments. Data were collected from a random sampling of visitors to 'World Ceramic Exposition 2001 Korea' from 24 to 28 October, 2001. 369 samples from a total 375 respondents were used for the final analysis. The contents of the questionnaire consisted of the cognition and satisfaction about the effects of the festival linkage among local governments and the preference of festival linkage types. The results of the analysis showed that not only festival staff but also visitors recognized the necessity of linking festivals among regions. Both visitors and festival staff had a positive attitude about the effects of the linked festival. In addition, they highly rated the 'World Ceramic Exposition 2001 Korea' as a successful festival. Visitors were satisfied with the festival. Furthermore, the number of visitors was more than staff expected. The organizing committee and staff considered the 'World Ceramic Exposition 2001 Korea' as a successful festival. The successful evaluation of the 'World Ceramic Exposition 2001 Korea' was related to the successful linkage of the festival. This study originated in the increased necessity of linking cultural Tourism Festivals among local governments. Since it is a transcendental study, it is not only significant but also limited. However, in the near future, more varied case studies about the linkages of Festivals will be conducted and these will generalize the results of this study and test the effectiveness of the linkage plans through positive analysis. For the effective linking of festivals among regions, it is necessary to study the definition of factors that affect visitors satisfaction, and determine which methods will improve visitors satisfaction.

• Journal of Forest and Environmental Science
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• v.29 no.1
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• pp.15-28
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• 2013

Protected area based ecotourism is now the most interesting topic to the nature lover and policy maker throughout the world because of its linkage with economic benefits, protected area management and biodiversity conservation. Based on this premise our study explores the visitors' perception on the recreational potential of Kaptai National park and its potentiality in ecotourism development in Bangladesh. The field survey was carried out both in holidays and non-holidays of the week from the late winter season in 2009 to the spring season in 2010. A total of 118 visitors were interviewed with the help of a semi-structured questionnaire. Study findings revealed that about 62% male constitute the visitors group with the maximum number of visitors in the age of between 15-25 years (35.59%). The tourists were very much attracted by boat riding (93.22%) followed by scenic beauty of Rampahar-Sitapahar (85.59%). A major portion of about 57.14% tourists wished to visit the park within a year because they got a lot of pleasure from Natural and green environment (86.44%) followed by boating on Kaptai Lake (85.59%). Most of the visitors (36%) were happy about existing facilities but defined some problems such as tour guiding facility, food and drinking water supply, etc. About 71% and 66% respondents perceived that Kaptai National Park made them to be concerned and protective of nature and supports and sustains local ecosystem respectively and 43% respondents agreed that Kaptai National Park ensures the social equity and involve local people in ecotourism which are the most important elements of sustainable ecotourism. The present study results also predict that the park might be a good recreational area for enjoying with family members and group of friends through proper management and promoting the relationships among tourism, local people and biodiversity conservation.

• Journal of Environmental Science International
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• v.28 no.9
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• pp.751-763
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• 2019

National parks, which are preserved areas of $6,726.298km^2$($3,972.589km^2$ on land and $2,753.709km^2$, at sea), take up 6.71% of the national territory, and they are classified by type into 17 mountain parks, 4 maritime or coastal parks, and 1 historical site park. Of them all, the maritime or coastal national parks, which are preserved areas covering wide tracts of maritime, lately attract increasing numbers of visitors. In this light, this study identifies the issues with the maritime or coastal national parks such as the changes in the number of visitors and the unbalance involved in the budget execution, based on the visitors to the national parks and the specifics of budget executed for them. On this basis, the study has conducted the research with a view to suggesting improvements for more useful management and operation of the maritime or coastal national parks. As a result, the study has reached the following conclusions. First, to accommodate those who want to visit the maritime or coastal national parks, the tour infrastructure needs to be expanded to guide the visitors' use of the facilities by focusing on their touring behavior and characteristics. Second, budget should be acquired through diversifying revenue structure to eliminate hugely unbalanced budget. Third, visitors nowadays come to national parks for recreational experience or to tour nature, but the maritime or coastal national parks focus on cultural facilities. To accommodate the visitors' needs, the parks should get diversified visitor facilities that reflect the regional characteristics.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.142-150
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• 2016

The number of Chinese tourists entering Korea has constantly increased since 2000. The number of Chinese visitors who have entered though Incheon International Airport last year was 2.75 million, making Chinese citizens the greatest in number out of all foreign visitors. Considering the importance they have on the Korean aviation market, an examination into their airport usage patterns and satisfaction is essential. For the purpose of this study, the Northeastern region of China was chosen. This region has an even distribution in monthly entrants to korea, and has a dual system of Socialist and Capitalist economies. The following study aims to examine the airport use behavior of Northeastern Chinese passengers, and to provide a strategic guideline regarding this. The following empirical study was attempted by surveying Northeastern Chinese passengers who use Incheon International Airport (IIA). Questions included those regarding airport service and facility usage of IIA, and the patterns of Northeastern Chinese passengers regarding this.

• Journal of Intelligence and Information Systems
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• v.18 no.3
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• pp.171-183
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• 2012

In the development of technologies, the exhibition industry has received much attention from governments and companies as an important way of marketing activities. Also, the exhibitors have considered the exhibition as new channels of marketing activities. However, the growing size of exhibitions for net square feet and the number of visitors naturally creates the competitive environment for them. Therefore, to make use of the effective marketing tools in these environments, they have planned and implemented many promotion technics. Especially, through smart environment which makes them provide real-time information for visitors, they can implement various kinds of promotion. However, promotions ignoring visitors' various needs and preferences can lose the original purposes and functions of them. That is, as indiscriminate promotions make visitors feel like spam, they can't achieve their purposes. Therefore, they need an approach using STP strategy which segments visitors through right evidences (Segmentation), selects the target visitors (Targeting), and give proper services to them (Positioning). For using STP Strategy in the smart exhibition environment, we consider these characteristics of it. First, an exhibition is defined as market events of a specific duration, which are held at intervals. According to this, exhibitors who plan some promotions should different events and promotions in each exhibition. Therefore, when they adopt traditional STP strategies, a system can provide services using insufficient information and of existing visitors, and should guarantee the performance of it. Second, to segment automatically, cluster analysis which is generally used as data mining technology can be adopted. In the smart exhibition environment, information of visitors can be acquired in real-time. At the same time, services using this information should be also provided in real-time. However, many clustering algorithms have scalability problem which they hardly work on a large database and require for domain knowledge to determine input parameters. Therefore, through selecting a suitable methodology and fitting, it should provide real-time services. Finally, it is needed to make use of data in the smart exhibition environment. As there are useful data such as booth visit records and participation records for events, the STP strategy for the smart exhibition is based on not only demographical segmentation but also behavioral segmentation. Therefore, in this study, we analyze a case of the promotion methodology which exhibitors can provide a differentiated service to segmented visitors in the smart exhibition environment. First, considering characteristics of the smart exhibition environment, we draw evidences of segmentation and fit the clustering methodology for providing real-time services. There are many studies for classify visitors, but we adopt a segmentation methodology based on visitors' behavioral traits. Through the direct observation, Veron and Levasseur classify visitors into four groups to liken visitors' traits to animals (Butterfly, fish, grasshopper, and ant). Especially, because variables of their classification like the number of visits and the average time of a visit can estimate in the smart exhibition environment, it can provide theoretical and practical background for our system. Next, we construct a pilot system which automatically selects suitable visitors along the objectives of promotions and instantly provide promotion messages to them. That is, based on the segmentation of our methodology, our system automatically selects suitable visitors along the characteristics of promotions. We adopt this system to real exhibition environment, and analyze data from results of adaptation. As a result, as we classify visitors into four types through their behavioral pattern in the exhibition, we provide some insights for researchers who build the smart exhibition environment and can gain promotion strategies fitting each cluster. First, visitors of ANT type show high response rate for promotion messages except experience promotion. So they are fascinated by actual profits in exhibition area, and dislike promotions requiring a long time. Contrastively, visitors of GRASSHOPPER type show high response rate only for experience promotion. Second, visitors of FISH type appear favors to coupon and contents promotions. That is, although they don't look in detail, they prefer to obtain further information such as brochure. Especially, exhibitors that want to give much information for limited time should give attention to visitors of this type. Consequently, these promotion strategies are expected to give exhibitors some insights when they plan and organize their activities, and grow the performance of them.

• Journal of Forest and Environmental Science
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• v.29 no.4
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• pp.292-299
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• 2013

The study was undertaken to assess the tourist's carrying capacity and to explore ecotourism potential of Bangabandhu Sheikh Mujib Safari Park, the only safari park of Bangladesh. Carrying capacity was assessed both from physical and social aspect. On the other hand, 250 visitors were interviewed with semi structured questionnaire for ecotourism prospect evaluation along with some secondary data. The total daily-allowed visit was 17,300 with rotation coefficient of 3.46. Maximum daily average numbers of tourists were relatively below the physical carrying capacity of the Park (5,000). The social carrying capacity was 4.38 persons per day. As there are different categories of visitors, their choice of encounters and number of expected encounters also varied. Each year, the total tourist's number varied significantly ($p{\leq}0.05$). That proved the safari park had immense tourist prospect. 85 percent visitors were from lower and middle class family as entrance fees and other fees inside were very cheap in relation to other private amusement place. The ecological perspective of the park will remain unaltered if the carrying capacities of the area are followed with sustainability. Therefore, it is the proper time for taking appropriate decision.

• Journal of Korean Clinical Nursing Research
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• v.17 no.1
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• pp.27-34
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• 2011

Purpose: The objective of this research was to measure health literacy level of the visitors of a university hospital's out patient clinic and to consider its influence factors. Methods: Subjects were 400 visitors in an outpatient clinic of a university hospital. By using self-report questionnaire which included Newest Vital Sign (NVS) and general information inquiry, the level of health literacy and its influence factors were measured. The data were analyzed by using t-test, ANOVA, and Pearson's correlation. Results: The NVS score of subjects was $3.54({\pm}1.91)$ out of maximum 6 scale. The factors that have significant relationships with the health literacy were age, sex, marital status, educational background, monthly income, health information source, number of diseases, number of medications and drinking status. Participants who are men, in old age, having lack of supportive relationship, having low levels of education, having low income, having more comorbid diseases & medications, tend to have lower NVS score compared to others. Conclusion: We suggest extending our research results for evaluating the risky group to improve the health literacy and to develop the strategic methods for better health outcomes.

• Korean Journal of Environment and Ecology
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• v.15 no.3
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• pp.267-275
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• 2001

This study was conducted to investigate the characteristics of bird community and to suggest a proper way how to manage and protect bird community in Mt. Paldal, Suwon City. The survey was carried out by line transect method from March 1992 to February 1993, and from October 1998 to August 1999. Twenty-seven birds were recorded, and these birds were also classified into 14 species for residents, 8 species fur summer visitors, 4 species for winter visitors and 1 species fur passage migrant in 1992. Twenty-one birds were recorded, and these birds were also belonged to 16 species fur residents, 2 species fur summer visitors, 2 species for winter visitors and 1 species for passage migrant in 1999. In 1992, seasonal change of number of species and individuals showed a typical pattern of temperate deciduous forests, however, seasonal pattern in 1999 was somewhat differed from that of temperate deciduous forest. According to data of migration habits of bird community in same months, percentage of residents were higher in 1999 and that of summer visitors were higher in 1992. In guild analysis of breeding bird community, bush-nesting and foraging guild that utilize the bush layer as nest and food resources showed the decreasing number of species and individuals, also summer visitors did the same decreasing trends from 1983. Therefore, it should be suggest that protection of bush layer for inhabitation of bush-nesting and foraging guild and summer visitors, and it will be considered that construction of green net-work among urban forests such as Mt. Kwanggyo, Mt. Chilbo, Mt. Paldal, Mt. Sukgi and Mt Yeogi in Suwon City.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.195-211
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• 2010

An exhibition is defined as market events for specific duration to present exhibitors' main product range to either business or private visitors, and it also plays a key role as effective marketing channels. Especially, as the effect of the opinions of the visitors after the exhibition impacts directly on sales or the image of companies, exhibition organizers must consider various needs of visitors. To meet needs of visitors, ubiquitous technologies have been applied in some exhibitions. However, despite of the development of the ubiquitous technologies, their services cannot always reflect visitors' preferences as they only generate information when visitors request. As a result, they have reached their limit to meet needs of visitors, which consequently might lead them to loss of marketing opportunity. Recommendation systems can be the right type to overcome these limitations. They can recommend the booths to coincide with visitors' preferences, so that they help visitors who are in difficulty for choices in exhibition environment. One of the most successful and widely used technologies for building recommender systems is called Collaborative Filtering. Traditional recommender systems, however, only use neighbors' evaluations or behaviors for a personalized prediction. Therefore, they can not reflect visitors' dynamic preference, and also lack of accuracy in exhibition environment. Although there is much useful information to infer visitors' preference in ubiquitous environment (e.g., visitors' current location, booth visit path, and so on), they use only limited information for recommendation. In this study, we propose a booth recommendation methodology using Sequential Association Rule which considers the sequence of visiting. Recent studies of Sequential Association Rule use the constraints to improve the performance. However, since traditional Sequential Association Rule considers the whole rules to recommendation, they have a scalability problem when they are adapted to a large exhibition scale. To solve this problem, our methodology composes the confidence database before recommendation process. To compose the confidence database, we first search preceding rules which have the frequency above threshold. Next, we compute the confidences of each preceding rules to each booth which is not contained in preceding rules. Therefore, the confidence database has two kinds of information which are preceding rules and their confidence to each booth. In recommendation process, we just generate preceding rules of the target visitors based on the records of the visits, and recommend booths according to the confidence database. Throughout these steps, we expect reduction of time spent on recommendation process. To evaluate proposed methodology, we use real booth visit records which are collected by RFID technology in IT exhibition. Booth visit records also contain the visit sequence of each visitor. We compare the performance of proposed methodology with traditional Collaborative Filtering system. As a result, our proposed methodology generally shows higher performance than traditional Collaborative Filtering. We can also see some features of it in experimental results. First, it shows the highest performance at one booth recommendation. It detects preceding rules with some portions of visitors. Therefore, if there is a visitor who moved with very a different pattern compared to the whole visitors, it cannot give a correct recommendation for him/her even though we increase the number of recommendation. Trained by the whole visitors, it cannot correctly give recommendation to visitors who have a unique path. Second, the performance of general recommendation systems increase as time expands. However, our methodology shows higher performance with limited information like one or two time periods. Therefore, not only can it recommend even if there is not much information of the target visitors' booth visit records, but also it uses only small amount of information in recommendation process. We expect that it can give real?time recommendations in exhibition environment. Overall, our methodology shows higher performance ability than traditional Collaborative Filtering systems, we expect it could be applied in booth recommendation system to satisfy visitors in exhibition environment.