• 유통과학연구
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• 제21권9호
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• pp.55-66
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• 2023

Purpose: Specialized marketing strategies are needed by limited resources, such as Entrepreneurial Marketing (EM), a marketing activity based on specific conditions characterizing village-owned enterprises (VOEs). Therefore, this research aimed to examine the effect of EM on the financial and non-financial performance of VOEs in Indonesia. Research design, data and methodology: Data were collected by distributing questions on a 5-point Likert scale to 153 VOEs directors in Rokan Hulu District, Indonesia. The collected data were analyzed using the partial least squares structural equation model with SmartPLS 3.0. Results: The results showed that EM positively and significantly affected the financial and non-financial performance of VOEs, as well as on operational performance. Conclusions: EM played an important role in the improvement of many aspects of the performance of VOEs. The Indonesian government also need to consider EM various characteristics when recruiting directors. It is important to note that this research is the first to examine the impact of EM on VOEs.

• 통상정보연구
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• 제11권1호
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• pp.239-264
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• 2009

As the competitive market environment and industry circumstances become more and more competitive on a daily basis, it is not easy to find an opportunity to initiate small business, or increase performances of Small and Medium Business. The research findings are as follows. First, entrepreneurship(innovation, progressive, social responsibility) has significant effects on the market orientation. Second, company competence(individual resource, technology resource) has significant effects on the market orientation. Third, market orientation has significant effects on the non-financial performance(Internal process performance, learning & growth performance, customer performance). Finally, non-financial performance(Internal process performance, learning & growth performance, customer performance) has significant effects on the financial performance.

• 보건의료산업학회지
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• 제11권1호
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• pp.11-25
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• 2017

Objectives : The purpose of this study is to analyze the differences in financial performance, productivity, and patient care performance between metropolitan and non - metropolitan hospitals and examine the factors affecting profitability of both groups. Methods : The survey period consisted of three years of data that can identify the financial performance of the hospital. The survey subjects were selected from 58 metropolitan hospitals, 87 non - metropolitan hospitals and 147 hospitals. Results : There was a significant difference in stability, activity, cost index, productivity, and patient care performance between the metropolitan and non - metropolitan hospitals, and metropolitan hospitals showed a relatively higher ratio. Conclusions : In the metropolitan and non-metropolitan hospitals, the variables of productivity and cost index increase the profitability. However, if the factors with less influence on the results of the study are applied to the variables of various situations, it may have a great influence on the profitability increase.

• 디지털산업정보학회논문지
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• 제8권4호
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• pp.245-261
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• 2012

This study thus set out to empirically analyze connections between the success factors of marketing and management performance in the silver industry. For that purpose, the investigator analyzed relations between independent variables, which include such success factors of marketing as market segmentation, product mix, customer relational management, brand asset, price strategy, and marketing information system, and dependent ones, which include financial and non-financial management performance. Those results partially support the hypothesis that the six success factors of marketing set in the study have effects on financial and non-financial management performance in the silver industry. Customer relational management had the biggest influence, being followed by brand asset and price strategy in the order. Those results indicate that companies need to consider customer relational management, brand asset, and price strategy before other success factors of marketing to achieve financial and non-financial management performance in the silver industry.

• 산업경영시스템학회지
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• 제45권3호
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• pp.90-103
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• 2022

The purpose of this study is first to understand whether technology innovation capability, which is considered an important factor in the Root companies, directly affects the business performance of the company. Second, it was attempted to determine whether internal resources deemed necessary for a company's continuous competitive advantage and excellent business performance play a mediating role in the technological innovation capability of the Root companies and the business performance. The implications of this study derived from the research results are as follows: Among the elements of technology innovation capability, R&D capability, positively affects both financial and non-financial performance. It was confirmed that the investment ratio could positively affect financial performance such as sales, market share, and yield, and non-financial performance such as corporate image, employee satisfaction, and productivity. Among the factors of technology innovation capability, the technology innovation system positively affects both financial and non-financial performance. Therefore, it can be said that securing rights to owned technology, establishing technology and funding, efficient use of resources, etc., affects financial performance such as sales or market share of a company, and affect the company's production capacity, image, and employee satisfaction. It has been verified that internal resources, including financial, physical, and human resources, can mediate between the three elements of technology innovation capability and corporate financial and non-financial performance.

• 한국경영과학회지
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• 제27권2호
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• pp.123-152
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• 2002

This study establishes key success Predictors of internet venture enterprises in Korea. The five factors are derived from the relevant literature and clarified the concept of entrepreneurship, industrial level, enterprise strategy, organizational capability, and resource procurement by distinguishing between its components and determinants. Organizational performance indicators were derived from the previous studies classifying by financial performance indicator and non-financial performance indicator using by recent evaluation method as BSC (Balanced Scorecard). We then examine the impact of critical success factors on the internet venture performance. Hypotheses on five factors of internet venture were tested for 103 organizations. Results indicate that critical success factors may serve as key predictors. Organizational strategy and resource capability was found to be positively influenced on both financial performance indicator and non-financial performance indicator while entrepreneurship, industrial level and organizational capability positively affected only non-financial performance indicator.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.325-332
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• 2022

The aim of this research is to use a conceptual model to experimentally evaluate the mediating impact of government financial and training support on structural social capital and non-financial performance of family farms. Questionnaires were used to collect data from family farms in Guangxi, China, from August 25^th to September 8^th, 2021. There were 759 valid responses, accounting for 94.99 percent of the total number of respondents. The scales' reliability and validity, and the research's mediating effects and hypotheses, are tested using SPSS 22.0 and AMOS 26.0. The findings suggest that the impact of government financial assistance on family farms' non-financial performance cannot be substantiated. The intermediary chain connection of financial and training support, on the other hand, has a significant mediating effect between structural social capital and family farm non-financial performance. Direct financial assistance could be thought to encourage family farms to rely too much on funding, making them less competitive in market competition, innovation, and long-term operations. According to the conclusions of the study, government assistance to family farms could take a variety of forms, including providing diversified skills training programs in farming practices, managerial skills, and other areas.

• 한국컴퓨터정보학회논문지
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• 제14권4호
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• pp.141-152
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• 2009

본 연구에서는 전사적 자원관리 시스템에서 제공되는 기능 중에서 기업회계 및 재무 부문의 전략적인 정보 제공의사결정을 지원하는 회계정보 시스템의 도입에 관련한 영향 요인과 경영 성과에 관하여 연구하였으며, 실증 분석 결과는 다음과 같다. 첫째, 조직구조 특성 요인 중 조직의 분권화 정도와 정보기술 특성요인 중 정보기술 기반구조는 재무 적/비 재무적 성과에 영향을 미치지 않았다. 둘째, 회계정보 특성은 부분적으로 재무적 성과에 영향을 미치지 않았으며, 셋째, 조직의 규모는 부분적으로 재무적 성과에 조절적인 역할을 하지 않는 것으로 나타났다. 넷째, 본 연구에서 사용한 일부 연구 변수들은 재무적 성과에는 중요한 영향요인으로 분석되지 않았으나, 비 재무적 성과에는 대부분 영향을 미치고 있어 향후 회계정보 시스템의 도입 시 전략적으로 고려해 볼 수 있는 도입 요인임을 알 수 있었다.

• 벤처창업연구
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• 제15권5호
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• pp.277-294
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• 2020

본 연구는 농업경영체 종사자를 대상으로 SNS 활용을 조절변수로 하여 내부마케팅요인이 기업성과에 미치는 영향에 관하여 분석하였다. 내부마케팅요인을 교육훈련, 커뮤니케이션으로 및 보상시스템으로 구분하고 기업성과를 재무적성과와 비재무적성과의 하위변수로 설정하였다. 농업경영체 종사자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용한 분석결과는 첫째, 커뮤니케이션과 보상시스템은 재무적성과에 유의한 영향을 미치고 교육훈련은 재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 커뮤니케이션은 비재무적성과에 유의한 영향을 미치며 교육훈련은 비재무적성과에 부(-)의 유의한 영향을 미치고 보상시스템은 비재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, SNS 활용은 내부마케팅요인과 재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 넷째, SNS 활용은 내부마케팅요인과 비재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 본 연구는 농업경영체가 가진 특성으로 인해 일반기업에 영향을 미치는 내부마케팅요인이 다르며, 농업경영체의 성과에 영향을 미치는 내부마케팅요인을 발굴했다는 의의를 가진다. 특히 농업경영의 성과확대를 위해서는 커뮤니케이션을 중요하게 다뤄야 한다는 것을 알 수 있었다. 후속 연구로는 매개변수의 발굴로 형성된 매개모형에 대한 연구와 추가로 매개변수가 도입된 조건부과정 모형을 통한 조절된 매개분석을 위한 연구가 필요할 것으로 보인다.

• 산업경영시스템학회지
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• 제43권3호
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• pp.167-178
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• 2020

The purpose of this study is to examine the relationship between internal corporate, supplier, and customer integrations for domestic SMEs on non-financial and financial performance through SCM performance such as flexibility and reduction of uncertainties. To this end, data was collected on 286 SMEs in Korea, and the structural relationships between SCM integration level, SCM performances, and management performance were analyzed. As a result of the analysis, first, it was found that the SCM integration level had a significant positive effect on the flexibility and reduction of uncertainties, which are SCM performances. Second, the flexibility and reduction of uncertainties showed significantly positive effects on the non-financial performance of the companies, but did not directly affect the financial performance positively. Third, the non-financial performance was found to have a positive effect on the financial performance. In addition, the SCM integration level did not have a direct effect on the financial and non-financial performance, but it was found that it affected management performance by mediating the flexibility and reduction of uncertainties, which are SCM performances. That is, although the SCM integration level did not directly affect financial and non-financial performance, it was confirmed that it affects management performance by mediating SCM performances, flexibility and uncertainty reduction. In other words, it was confirmed that the SCM integration level directly or indirectly affects SCM performances and overall management performance. These results imply the necessity to focus on competency in the supply chain management area according to the SCM performance expected by SMEs, and the step by step approaches to the expected effects. In a situation where prior SCM related studies have not been able to present SCM performances and management performance of SMEs that are relatively lacking in their capital and SCM construction capabilities, the findings of this study could suggest the importance of SCM integration from the perspective of SMEs. In addition, from the viewpoint of SMEs, this study suggested that a sequential approach for performance measurement is required (SCM performance → management performance) in relation to the performance factors to be established through SCM.