• Journal of Digital Contents Society
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• v.19 no.4
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• pp.631-637
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• 2018

In order to read newspaper articles, the use of paper newspapers is decreasing and smartphone are increasingly used. As a result, the number of news apps continues to increase. Many of the news apps in the Android Play Store fall into two categories. The first is an app that is developed by a specific newspaper company and distributes only the articles of the newspaper company. The rest is an app that shows a list of newspapers and shows the homepage when a newspaper is selected. In this paper, we have designed and implemented a Real-Time News app for collecting articles from many newspapers and providing them in real time. Newspapers provide up-to-date articles with RSS feeds. The server program stores them in the DB, and transmits the articles requested in the Real-Time News app in real time. In order to see the latest news, it is possible to collect the articles of each newspaper without visiting the websites of the various newspapers, and it is possible to reduce the mobile data usage used to access each website.

• Korean journal of communication and information
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• v.21
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• pp.7-34
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• 2003

The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.165-172
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• 2012

The purpose of this study was to examine and analyze broadcasting station's image expressed in wearing dress color of male and female news anchors. The data were collected from replay video news(n=180) provided in each station's website during 2005-2010 year. The results were as follows. First, in the case of the male anchor, KBS was focused on the quiet and classic image and the gentle image. MBC was focused on the vital and urban image. SBS was focused on the dynamic and young image. Second, in the case of the female anchor, KBS was focused on the neat, soft, and feminine in S/S season, on the other hand the loud and flamboyant image in F/W season. MBC was focused on the vital and urban image like image of a male anchor. SBS was focused on the private image of a female anchor than broadcasting station's image. Through the results of this study, the image of the individual and companies can be symbolized by the color of dress.

• Archives of design research
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• v.16 no.1
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• pp.261-270
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• 2003

This paper focuses on the navigation methods which users select in different websites or for different tasks. Identifying the preferred navigation methods used for each case would help developers to construct the structure of website more effectively and confidently. To achieve the goal, this paper presents a framework on the classification of links as S_link and C_link. Then experiment is designed in order to evaluate the type of preferred link in each case. For the experiment, two different types of prototype websites such as news sites and shopping sites were constructed for which two different types of tasks such as goal-centered tasks and process-centered tasks were given to users. Particularly, to minimize the effects of visual elements and technical difference, prototype websites were produced with only HTML, not JavaScript nor Shockwave Flash. The result showed dearly that type of tasks had more significant effects on users navigation patterns than type of website. And users are more dependent on the S_link in the goal-centered task and on the C_link in the process-centered task. These findings were more apparent at the Qualitative test which was conducted for the comparative analysis between prototype site and real site.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.71-80
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• 2022

The purpose of this study is to analyze the social perception of invention education center using big data analysis method. For this purpose, data from January 2014 to September 2021 were collected using the Textom website as a keyword searched for 'invention+education+center' in blogs, cafes, and news channels of NAVER and DAUM website. The collected data was refined using the Textom website, and text mining analysis and semantic network analysis were performed by the Textom website, Ucinet 6, and Netdraw programs. The collected data were subjected to a primary and secondary refinement process and 60 keywords were selected based on the word frequency. The selected key words were converted into matrix data and analyzed by semantic network analysis. As a result of text mining analysis, it was confirmed that 'student', 'operation', 'Korea Invention Promotion Association', and 'Korean Intellectual Property Office' were the meaningful keywords. As a result of semantic network analysis, five clusters could be identified: 'educational operation', 'invention contest', 'education process and progress', 'recruitment and support for business', and 'supervision and selection institution'. Through this study, it was possible to confirm various meaningful social perceptions of the general public in relation to invention education center on the internet. The results of this study will be used as basic data that provides meaningful implications for researchers and policy makers studying for invention education.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.122-138
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• 2015

This research examines factors affecting behavioral intention to use integrated platform (IP), which is one of the business models regarding paid digital contents, based on extended United Theory of Acceptance and Use of Technology (UTAUT2). IP is a service which is designed to make digital content charged. It combines digitalized format of newspaper, premium news or behind news, and additional information. The results of this paper show that effort expectancy, social influence and hedonic motivation have positive relationship with behavioral intention to use IP (BI). Satisfaction with newspaper shows negative relationship with BI, which means that newspaper and IP can be replaced with each other. Newspaper subscribers tend to have higher BI than non-subscribers. Performance expectancy, gender, age, and satisfaction with website do not have significant effect on BI.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.423-430
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• 2016

The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.15-21
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• 2019

Allowing only authorized users to record and inquire in the ledger, private blockchain technology is attracting attention from institutions and companies. Based on distributed ledger technology, records are immutable. Because news via the Internet can be easily modified, the possibility of manipulation is high. Some false communication report systems are designed to prevent such harm. However, during the gap between the false communication report and verification time, contents on the website can be modified, or false evidence can be submitted intentionally. We propose a system that collects evidence using a headless browser for more accurate false communication management, and securely preserves evidence through a private blockchain and prevents possibilities of manipulation. The proposed system downloads original HTML, captures the website as an image, stores it in a transaction along with the report, and stores it in a private blockchain to ensure the integrity from acquisition to preservation of evidence.