• 한국의류산업학회지
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• 제11권3호
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• pp.409-416
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• 2009

Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

• 통상정보연구
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• 제7권4호
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• pp.77-94
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• 2005

The successful knowledge and information based companies facilitate to restructure the industry and strengthen the national competitiveness in the future. The advent of information age provides us new challenge because the information breakthrough can play a pivotal role in terms of knowledge transfer in the human resource management. This research focuses on best practices of human management and contrasting the human resource strategy of Japanese and American firms respectively, Based on this, we suggest the strategic alternatives of the described HR problems as well as the way of effective human resource management for Korean venture firms. We have reviewed the previous international and domestic literatures in details to understand HR liabilities of newness of venture firms in terms of the population ecology. The objective of this research is to solve the HR problems that Korean firms faced with.

• 디지털융복합연구
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• 제9권1호
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• pp.61-70
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• 2011

Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.

• 복식문화연구
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• 제21권2호
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.79-94
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• 2007

Cases of botched information systems implementation have been surfaced due to poor IS project management and control. One major source of such failures is the perceptual difference between the participants of IS projects who should define potential risk factors well before considered IS projects are launched. Based on risk factors cited from prior works, this paper empirically examines the risk factors associated with IS service project management to analyze perceptual differences between the IS service providers and customers in Korea. Data analyses found significant differences in the area of scheduling/resource, technological newness, communications, and sponsorship/ownership while statistically significant differences were observed in eleven individual factors out of forty six risk factors. Risk factors are also ordered in terms of perceived importance to highlight the critical differences.

• Educational Technology International
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• 제24권2호
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• pp.263-293
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• 2023

Offices of Education in Korea is planning and implementing the BYOD (bring your own device) policy. In particular, the Seoul Metropolitan Education Office promoted the 'Dibud' (digital buddy) policy. Due to the relative newness of the policy, coupled with opposition from the council, it hasn't been fully implemented. This study focuses on a rare example of a high school that experienced BYOD under the Office of Education-led policy in all three grades. This study adapted key variables from the Technology Acceptance Model (TAM). The regression results showed that both perceived usefulness (PU) and perceived ease of use (PEOU) significantly influenced intention to use Chromebooks and students' perceived learning outcomes. Analysis of the open-ended questionnaires revealed that students perceived positive benefits from using Chromebooks, such as easier data retrieval, improved academic performance, and increased learning productivity. Although the majority of respondents said there were no negative aspects to Chromebooks, negative factors included non-academic use, wireless network inconvenience, and device performance issues. The results of this study can provide data and understanding for future BYOD policies, specifically Chromebooks.

• 벤처창업연구
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• 제9권4호
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• pp.13-25
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• 2014

본 연구는 조직 생태학적 접근을 기반으로 벤처 기업의 성과에 영향을 미치는 요인들을 실증 분석하였다. 조직 생태학적 관점에서의 분석은 벤처 기업에 대하여 전략적 선택 관점을 유지했던 기존 연구들에서 간과하였던 조직 외부의 사회적 조건들을 고려할 수 있다는 점에서 장점이 있다. 벤처 기업은 높은 성과를 내기 위해서 조직 내부의 역량을 키워내는 것 뿐 만 아니라 외부로부터의 정당성을 획득해야만 하는 이중의 과제를 가지고 있기 때문에 이들을 둘러싼 사회적 환경의 중요성도 결코 간과 할 수 없는 부분이다. 따라서 본 연구는 기업 생태계 내에서 배태된 특정한 사회적 조건을 대표하는 사회적 정당성의 획득의 중요성에 주목하였다. 이러한 논의를 바탕으로 사회적 정당성이 벤처 기업의 성과에 미치는 영향력을 분석하기 위하여 먼저 창업자의 조직화 활동이 성과에 미치는 효과를 검증하였다. 또한 사회적 정당성 획득을 촉진시키는 사회적 규범의 역할을 조명하기 위하여 첫째, 자수성가 친화적 사회적 규범, 둘째, 창업 장려적 사회적 규범, 셋째, 위험 감수형 사회적 규범으로 나누어 이들이 각각 벤처 기업의 성과에 어떠한 영향을 미치는 지를 살펴보았다. 가설검증을 위하여 벤처 기업의 특성을 바탕으로 설계된 패널데이터인 PSED(Panel Study of Entrepreneurship Data) 자료를 이용하였다. 고정효과모형(Fixed Effect Model)으로 분석을 실시하였고 그 결과는 다음과 같다. 첫째, 벤처 기업 창업자의 조직화 활동은 벤처 기업의 성과에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 신생의 불리함이 증가할수록 조직화 활동이 벤처 기업 성과에 미치는 긍정적인 영향은 감소하는 것으로 나타났다. 셋째, 벤처 기업의 활동에 관련된 사회적 규범들이 기업의 성과와 직접적인 관계를 가지지는 않는 것으로 나타났다. 그러나 신생의 불리함과 이들 간의 상호작용을 함께 살펴본 결과, 창업을 장려하는 사회적 규범은 벤처 기업의 성과에 영향을 미치는데, 신생의 불리함이 커질수록 영향력이 감소하는 것을 확인할 수 있었다.

• 한국의류학회지
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• 제33권4호
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• pp.666-677
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• 2009

The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.

• 복식
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• 제58권3호
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• pp.1-18
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• 2008

The tendency of exuberant multi-everything, enormous volumes and decoration has been showed in fashion since the 21st century. This tendency is very interesting in contrast to the tendency of restraint, simplicity and removing decoration which has been showed in the modern fashion throughout the 20th Century and especially minimalism fashion in the 1960s and the 1990s with the expectation of New Millenium. Maximalism is this kind of exuberant expression emerged since 2000. However, studies about maximalism in fashion have not been performed enough. Thus this study tried to analyze the aesthetic characteristics of maximalism in the modern fashion according to the previous studies of maximalism in design and architecture with social cultural background. The scope of this study was from 2000 to 2006, and this study was performed through literature survey with demonstrative analyzation of fashion collection photographs. The results are as follows; Maximalism has the meaning of 'maximum oriented-ism' and has aesthetic view of 'more/bigger is more beautiful.' The formativeness of maximalism in modern fashion was analyzed as fusion, enlargement, decoration, and fantasy. The internal meaning was analyzed as recovery of human being through pursuing of sensibility, fun and newness.

• Architectural research
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• 제18권4호
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• pp.157-164
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• 2016

Urban regeneration, which implies a certain type of change from what has previously existed, requires fundamental understandings of previous problematic ways of thinking for a meaningful change, as well as a new philosophy that is thought to support that change. This means a change in philosophy is needed to discuss 'newness' in urban regeneration. From this perspective, this paper explores the philosophies which shaped traditional cities as well as a philosophy that may be able to suggest changes to contemporary cities. This paper further proposes contextual novelty as necessary to pursue. This contextual novelty does not deny modern cities' problems but embraces them and carries them into contemporary cities. Arguing for qualitative novelty, this paper argues that contextualism, which explores the complex relationships of direct and indirect contributors of a given event, can help us to understand contemporary cities' heterogenic characteristics. In this context, this paper discusses the concept of novelty in contemporary discourse of urban regeneration by using the philosophy of contextualism. Finally a recent example of urban regeneration in the city of Gwangju, South Korea is interpreted using the concept of contextual novelty.