• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.1275-1286
• /
• 2021

The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

• 한국의상디자인학회지
• /
• 제20권2호
• /
• pp.17-29
• /
• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• Asia Marketing Journal
• /
• 제23권1호
• /
• pp.63-94
• /
• 2021

Unidimensional construct of conspicuous consumption which focuses on the ostentation of the economic assets are limited in describing today's consumers. We propose that both ostentation of social status and demonstration of uniqueness through overt consumption should be considered in the realm of conspicuous consumption. This research aims to examine the two dimensions of conspicuous consumption tendencies and their impact on new product adoption intention, which is mediated through the perceived value of the new products. This research empirically validates the theoretical conjecture by conducting an online survey (N=272). Our empirical findings reveal that ostentation of social status influences new product adoption intention both directly and indirectly through perceived social value, while demonstration of uniqueness improves new product adoption intention only indirectly through perceived utilitarian and hedonic value. This research identifies the ostentation of social status and demonstration of uniqueness as two dimensions of conspicuous consumption and refines scales to measure them. In addition, this research identifies conspicuous consumption as a driver of new product adoption intention and recognizes the mediating role of perceived value.

• 수산해양교육연구
• /
• 제19권1호
• /
• pp.137-149
• /
• 2007

This study attempts to explore the possibility of finding a new meaning of currere through an analysis of the value of play in educational activities. It does three different kinds of works for the purpose. First, it tried to clarify the value of play by analyzing the texts written by Kant, Gadamer, and Huizinga, who had approached a play from philosophical and esthetical perspectives. Second, it analyzed curricular theories established by such scholars as Tyler, Peters, and Dewey in order to clarify the meaning of educational values presupposed by those curricular theories. Third, it examined a possibility of finding a new meaning of currere by emphasizing the value of play in educational activities.Through the study, a researcher finds that the value of play lies in the fun the player experienced while playing and that educational value can be defined in the form of the value of play in an educational setting. If the value of play in education is paid enough attention, currere can carry a new meaning. Currere meant traditionally a course horses should follow, which represents a very conservative view of education whereas currere can now mean a trace in which students are learning for the sake of having a fun. Students are encouraged to study for the sake of having a fun.

• 한국콘텐츠학회논문지
• /
• 제22권2호
• /
• pp.630-646
• /
• 2022

본 연구에서는 온라인 미술품 플랫폼을 새로운 정보기술의 유형으로 보고 사용자의 지각된 가치와 신기술 수용이 수용 의도에 어떤 영향을 미치는지 검증하고자 하였다. 이를 위해 온라인 미술품 플랫폼 사용자 489명을 대상으로 설문 조사를 시행하였다. 지각된 가치는 정서적 가치, 기능적 가치, 사회적 가치, 금전적 가치로 선정하였고, 통합기술수용이론에서 활용된 예상성과, 예상노력, 촉진조건을 신기술 수용변수로 선정하였다. 지각된 가치의 정서적 가치와 사회적 가치는 신기술 수용에 전체적으로 유의한 영향을 미쳤고, 기능적 가치는 촉진조건에, 금전적 가치는 수용 의도에만 영향을 미치는 것으로 확인되었다. 신기술 수용요인에서 예상성과와 촉진조건은 수용 의도에 유의한 영향을 미치는 것으로 확인되었다. 본 연구는 온라인 미술품 플랫폼 사용자의 지각된 가치와 신기술 수용 측면에서 실증하였다. 이에 플랫폼 공급자가 사용자의 요구사항을 이해하고 반영하는 기초자료로 활용할 수 있을 것으로 기대한다.

• Journal of Korea Trade
• /
• 제23권6호
• /
• pp.145-158
• /
• 2019

Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.

• 한국시뮬레이션학회:학술대회논문집
• /
• 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
• /
• pp.37-43
• /
• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• 대한가정학회지
• /
• 제34권5호
• /
• pp.145-158
• /
• 1996

The puropse of the study is to investigate value consciousness and management behavior of the new-generation housewives' on the family life, that is to say, household work, time management, money management, human-relationship, reducing environ-mertal pollution. To achieve this purposes, reviewing literatures and emporical research have been conducted. The sample of this study was selected from the married women living in Seoul. The major findings of this study are summarized as follows. The mean score of new-generation housewives' value consciousness on the family life was relatively high(3,94 out of 5). The mean score of value consciousness on reducing environmental pollution was the highest, and that on household work was the lowest. The mean score of new-generation housewives' management behavior on the family life was a little high(3.47 out of 5). The mean score of management behavior on reducing environmental pollution was the highest, and that on money management was the lowest. The new-generation urban housewives' have responded positively concerning the relationship between value consciousness and management behavior on the family life.

• 한국음향학회:학술대회논문집
• /
• 한국음향학회 1999년도 학술발표대회 논문집 제18권 2호
• /
• pp.115-118
• /
• 1999

One of the typical methods to design a codebook is K-means algorithm. This algorithm has the drawbacks that converges to a locally optimal codebook and its performance is mainly decided by an initial codebook. D. Lee's method is almost same as the K-means algorithm except for a modification of a distance value. Those methods have a fixed distance value during all iterations. After many iterations. because the distance between new codevectors and old codevectors is much shorter than the distance in the early stage of iterations, the new codevectors are not affected by distance value. But new codevectors decided in the early stage of learning iterations are much affected by distance value. Therefore it is not appropriate to fix the distance value during all iterations. In this paper, we propose a new algorithm using each different distance value between codevectors for a limited iterations in the early stage of learning iteration. In the experiment, the result show that the proposed method can design better codebooks than the conventional K-means algorithms.

• 한국농공학회논문집
• /
• 제50권3호
• /
• pp.91-104
• /
• 2008

This study developed the WSM (weighted scenario method)-AHP method that can optimize the weighting value for multi-criteria to make GIS grid-based potential surface. The potential surface has been used to simulate urban expansion using distributed cellular automata model and to generate land-use planning as basic data. This study formulated the WSM-AHP method in mathematically and applied to test region, Suwon city, which located on south area from Seoul. WSM-AHP method generates potential map for each pair of weighting value for all criteria, which one criterion is weighted with high weighting value and the others use low weighting value, considering that the summation for all criteria weighting values should be "1". The potential change rate to the step of weighted scenario for weighting value of criteria is standardized like AHP intensity matrix in this study. From the standard potential change rate, WSM-AHP intensity matrix is completed, and then the optimal weighting value is calculated from the maximum eigenvector of the WSM-AHP matrix, according to the new WSM-AHP method developed in this study. The applied results of new method showed that the optimal weighting value from WSM-AHP is more resonable than the general AHP specialists' evaluation for weighting value. The another new finding of this study is to suggest the deterministic approach to optimize the weighting value for the distributed CA model, which is used to find new city area and to generate rational land-use planning.