Consumption Value, Consumer Innovativeness and New Product Adoption: Empirical Evidence from Vietnam |
DU, Chung Thi
(Faculty of Marketing, University of Finance -Marketing)
NGO, Thu Thi (Faculty of Marketing, University of Finance -Marketing) TRAN, Thi Van (Faculty of Marketing, University of Finance -Marketing) NGUYEN, Ngoc Bich Tram (Faculty of Marketing, University of Finance -Marketing) |
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