• 제목/요약/키워드: new product design (NPD)

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경험 혁신과 경영 전략 : 신제품 개발 과정에서의 사용자 경험 디자인(Design for User Experience) (Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD))

  • 신영수;임채린;이선화;김진우
    • 한국IT서비스학회지
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    • 제14권2호
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    • pp.231-251
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    • 2015
  • User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.

기업의 제품개발역량과 IT역량이 융합능력을 통해 신제품 개발 성과에 미치는 영향 (Influence of Product Development Competence and IT Competence on NPD Performance through Convergence Capabilities)

  • 최상민;문태수
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권3호
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    • pp.197-214
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    • 2020
  • Purpose This study examines the influence of product development competence and IT competence on new product development (NPD) performance in the context of Korean companies. To achieve this goal, this study presents and empirically tests a model of how NPD competence and IT competence can be exploited to positively influence NPD performance through convergence capabilities. Design/methodology/approach The NPD competence are based on the research construct developed by Zhang et al. (2013). IT competence is based on the research construct developed by Lu and Ramamurthy(2011) and the NPD performance are based on the performance construct developed by Sivadas and Dwyer (2000). To complete the investigation, we conducted a survey from Korean 1000 big companies, which enrolled in Korean stock market. Randomly contacted 171 Korean companies, including firms of all sizes and types. To test our hypotheses, structured equation model (SEM) with partial least squares (PLS) method was employed. Findings The findings indicate that NPD competence and IT competence are antecedent to convergence capabilities, while IT competence is higher influence than NPD competence. Also, convergence capabilities has very significant relationship with NPD performance. This study provides a better understanding of the relationship between NPD competence, IT competence, convergence capabilities, and NPD performance. So companies should focus on improving NPD and IT competence on NPD performance through convergence capabilities.

Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
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    • 제5권2호
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    • pp.70-78
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    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

자동차 부품업체를 위한 웹 기반 통합 신제품 개발 BPM 시스템 Framework (Web-base integrated BPM system framework for the new product development of automotive suppliers)

  • 유석규;최병규;황현철;사공극
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2003년도 춘계학술대회 논문집
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    • pp.34-37
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    • 2003
  • This paper proposes a BPM(Business Process Management) system framework for the NPD(New Product Development) of automotive suppliers. Recently many enterprises change their organization from function-oriented to process-oriented through BPR (Business Process Reengineering). Especially, based on quality systems like QS9000, it is required to documented business processes and continuously improve these processes for customer satisfaction. NPD, the most significant function for industrial competition, is reinforced by the best practices business process to satisfy the requirements of quality systems. The main objective of the paper is the development of the information system that supports the best practices process management. For this, first, we define the requirements of BPM system for NPD based on the viewpoint analysis, and then propose a DES (Design Execution System) framework based on dynamic workflow engine. The DES is addressed in the characteristics of a NPD business process, integrated project management, and process execution. A prototype DES system has been developed in the web environment. Its validity is demonstrated by applying it to an automotive supplier.

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Users Involvement in New Product Development Process: A Designers' Perspectives

  • Taha, Zahari;Alli, Hassan;Rashid, Salwa Hanim Abdul
    • Industrial Engineering and Management Systems
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    • 제10권3호
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    • pp.191-196
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    • 2011
  • The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

신제품개발을 위한 PM시스템 (PM system for New Product Development)

  • 최성운
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2005년도 춘계학술대회
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    • pp.123-127
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    • 2005
  • This paper considers a set of project management practices for government R&D projects, enterprise R&D projects and new product design project. The approach of managing multi-project is proposed by the use of organizational structure and control.

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정보기반의 신제품개발 조직설계 : 사례 연구 (Information-based NPD Organization Design : A Case Study)

  • 안효정;김영배
    • 경영과학
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    • 제16권2호
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    • pp.13-32
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    • 1999
  • Concurrent Engineering is one of the information-based product development approach. Yet, the method of organizing the project team for the concurrent engineering is not clear. This study focuses on deriving a method to organize an information-based project team. The model consists of 4 layers : IT infrastructure, organization of the information-based project team, operation of the project team, an organization culture. Based on an analysis of new product development case, this study attempts to verify the model and to suggest more effective way of organization design and management for new product development.

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인류학적 접근을 통한 감성 디자인 연구 (Ethnographical Research for Capturing Emotional Level of User Demand)

  • 장진아
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2007년도 학술대회 2부
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    • pp.33-39
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    • 2007
  • Designing emotion and product experience firstly require companies and individuals involved in NPD (New Product Development) to understand what user really want to receive from owning and using their product. Admitting this necessarily poses the following questions: Can a designer indeed plan for a particular emotion or experience? If yes, what factors must be devoted to designing the user's experience? How can the user's feelings and moods be measured when they use the product? The answer can be found in ethnographical design research.

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금융 신상품 개발을 위한 IT구현 프로젝트관리 특성에 관한 연구 (A Study on major characteristics of IT implementation project management for new product development in the financial sector)

  • 이연재;이희조;이석주
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2014년도 춘계학술발표대회
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    • pp.578-581
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    • 2014
  • 은행의 경영환경은 급변하고 금융시장에서의 경쟁은 심화되고 있는 가운데 은행의 경쟁력 확보는 상품의 시장 진입 속도에 달려있으나, 상품 개발의 지연으로 시장 점유율의 확대 기회를 놓치고 있는 실정이다. 이에 국내 은행들은 시장 선점을 위해 IT기반의 금융 신상품 개발에 많은 투자를 하고 있다. 본 연구는 신속한 금융 신상품 개발을 위해 상품 조건들을 레고 블록처럼 조립하면 쉽고 빠르게 상품이 만들어 지는 IT기반의 상품 팩토리의 아키텍처와 상품 생성 관계도를 정의하며, 변동금리와 층화(Tier) 계층의 상품 생성에 효율적인 매트릭스 조건의 이율형을 제시한다. 아울러 이러한 기반을 활용한 시스템의 개발 생산성과 프로젝트의 특성 및 효과 등을 검증한다.