• 제목/요약/키워드: negative information

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개인정보 유출의 정보전이 효과 (The Effects of Information Transfer of Personal Information Security Breaches)

  • 박상수;이현철
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권1호
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    • pp.193-224
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    • 2018
  • Purpose Targeting Korean companies listed on Korean securities markets (i.e., KOSPI and KOSDAQ markets), this study aims to shed lights the effects of personal information security breaches on stock prices of information security companies. Interestingly, this study is, to the best of our knowledge, the first to examine the information transfer effect on personal information security breaches of companies. Design / Methodology /Approach To examine the information transfer effect of personal information security breaches, our study employs the event study commonly used in financial studies. To this end, we investigate a variety of events of personal information security breaches of companies listed on the KOPSI stock market and the KOSDAQ market. We collect the total samples of one hundred and twelve with forty seven of events of personal information security breaches by thirty companies and sixty five of information security companies. Findings The principal findings from the empirical study are as follows. First, for companies of personal information security breaches, our event study presents the significantly negative AAR (averaged abnormal return) value on the event day at the 5 % level and the highly significant negative CAAR(cumulative averaged abnormal return) value on the event day and the day after the event day at the 1 % level. The results suggest that personal information breaches significantly contribute to an decrease in value of the information breached companies. The cross sectional regressions in this study estimate the significantly negative coefficient for the ME/BE variable, the proxy for a growth opportunity at the 5 % level. This suggests a reverse relation between the growth opportunity of companies and their value. As for the various samples of the information security companies categorized by physical security, network and system security, security application software, code authentication, system integration, we find the significantly positive AAR on the day after the event day at the 5% level, only for the network and system security-companies. This addresses that the information transfer effect followed by personal information breaches is uniquely observable for companies categorized into network and system companies. The regressions for the network and system companies estimate the significantly positive coefficient for the NS dummy variable (i.e., the dummy of the network and system security companies) at the standard level. This allows us to identify appropriate times needed to make the information transfer effect realized from personal information breached companies to information security companies.

정보보안 종사자의 정서성과 조직몰입이 직무만족 및 업무성과에 미치는 영향 (Influences of Affectivity and Organizational Commitment on Job Satisfaction and Work Performance of Information Security Professionals)

  • 김준환;문형진
    • 한국융합학회논문지
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    • 제9권6호
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    • pp.225-234
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    • 2018
  • 본 연구는 정보보안 종사자가 경험하는 감정적 반응인 정서성(긍정 정서 vs. 부정 정서)과 조직몰입이 직무만족 및 업무성과에 미치는 영향을 분석하는데 그 목적이 있다. 이를 위하여, 국내 기업에서 근무하고 있는 정보보안 종사자 174명을 대상으로 한 설문자료를 통해 구조방정식모형 (SEM)을 활용하여 검증하였다. 분석 결과는 다음과 같다. 긍정정서는 조직몰입에 긍정적인 영향을 미치는 것으로 나타났다. 부정정서는 유의미한 관계가 나타나지 않았다. 또한 조직몰입이 직무만족 및 업무성과에 미치는 영향에 있어서 모두 유의적인 정적 관계를 갖는 것으로 나타났다. 이러한 연구결과는 정보보안 종사자의 긍정적인 정서 측면이 직무만족 및 업무성과에 미치는 영향을 검증하는데 의미를 두고 있다.

감정 상태가 작은 디스플레이의 정보 탐색에 미치는 효과 (Effects of emotional states on information search pattern on small display)

  • 김혁;한광희
    • 감성과학
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    • 제9권4호
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    • pp.321-329
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    • 2006
  • 최근 들어 인간과 컴퓨터 상호작용 분야에서 기존의 인지적인 측면 이외에 감정의 역할에 대한 관심이 증폭되고 있는 추세이다. 본 연구에서는 사용자가 좁은 화면을 통해 의사 결정을 위한 정보검색을 수행 할 때 감정 상태에 따라 정보 검색 패턴이 달라지는지를 알아보고자 하였다. 본 실험에서 실험참가자들의 감정 상태를 긍정적 혹은 부정적 상태로 유도하기 위해 긍정적인 감정과 부정적인 감정을 유발시킬 수 있는 음악을 듣게 하였고 동시에 자신의 과거 기억으로부터 긍정적인 감정 혹은 부정적인 감정을 유발시킬 수 있는 자서전적 회상 과제를 수행하도록 하였다. 감정 유발 과정이 끝난 뒤 각 실험 참가자들은 작은 디스플레이를 통해 세 나라들에 대한 여행 정보를 검색하여 가장 선호하는 여행지를 선택하였고, 실험참가자들이 탐색한 링크들의 경로 및 각 링크에 머무른 시간 등이 실시간으로 기록되었다 실험결과 긍정적인 감정 상태에서는 중립 상태와 부정적인 감정 상태에 비해 보다 신속한 정보탐색이 이루어지는 것으로 나타났고, 중립 상태와 부정 감정 상태에서는 긍정 감정 상태에 비해 세부 항목에 상대적으로 많은 양의 인지적 자원을 할당하는 것으로 나타났다.

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Design and Empirical Study of an Online Education Platform Based on B2B2C, Focusing on the Perspective of Art Education

  • Hou, Shaopeng;Ahn, Jongchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권2호
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    • pp.726-741
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    • 2022
  • The purpose of this study is to provide instructive theoretical models for art (music) education institutions especially when unpredictable risks, such as pandemics, occur again. Based on the customer behavior theory of the business-to-business-to-customer (B2B2C) platform, and in combination with the technology acceptance model (TAM) and expectation confirmation model (ECM), this study proposes an online education model from the perspective of art education. The framework is based on the three decision-making processes of the customer, and includes the product owner, content owner, and customer area. This paper highlights the factors that influence customers in making decisions when art education institutions are product owners. Regression analysis was introduced to study the factors influencing the expectation confirmation, and the overall fitting testing and six hypotheses testing of 385 effective samples were performed using the structural equation modeling (SEM). The results show that the course-design and after-service positively influenced the expectation confirmation, and the domain image positively influenced the continuance behavior. Negative emotions skipped the mediator (expectation confirmation) and directly exerted a significant negative impact on customers' willingness to continue system usage (continuance behavior). In addition, expectation confirmation positively influenced continuance behavior. The paths of detailed items comprising course-design, after-service, and negative emotion were also analyzed and discussed. In this path analysis, ordinary art learners did not believe that AI partners can play a very good auxiliary role. The findings contribute to the scope of information systems acting as an art education platform academically, and provide effective and theoretical support for the actual operation of art education institutions.

영과잉 음이항회귀 모형을 이용한 보험설계사들의 이직횟수 적합 (Fit of the number of insurance solicitor's turnovers using zero-inflated negative binomial regression)

  • 전희주
    • Journal of the Korean Data and Information Science Society
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    • 제28권5호
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    • pp.1087-1097
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    • 2017
  • 본 연구는 계수자료 (count data)를 반응변수로 갖는 포아송회귀 모형, 음이항회귀 모형, 영과잉 포아송회귀 모형, 영과잉 음이항회귀 모형의 4 모형의 비교를 통해 보험 설계사들의 이직횟수 적합을 위한 최적모형을 찾고자 한다. 보험설계사 이직횟수의 분산이 평균보다 큰 과대산포가 존재하고 0인 경우의 비중이 높을 경우에 영과잉 음이항회귀 모형을 적합하는 것이 타당함을 보여주고 보험 설계사들의 이직횟수에 영향을 주는 요인을 규명하고자 한다. 로그우도값, AIC, SBC 등을 고려하여 보험설계사 이직횟수 적합을 최적의 모형은 영과잉 이항모형과 음이항회귀모형의 결합인 영과잉 음이항 모형이 선택되었다. 영과잉 이항모형에 포함된 변수로는 성별, 총 보험설계사 근무연월, 교차모집 설계사 등록, 보유고객 수, 소속회사 유형이었고, 음이항회귀 모형에 포함된 변수로는 직무만족, 조직몰입, 채널경영만족, 총 보험설계사 근무연월, 현 직장에서 근무연월, 소속회사 유형이었다. 영과잉 음이항회귀 모형의 적합결과, 이직횟수에 유의한 영향을 주는 요인으로는 현 직장에서 근무연월, 총 보험설계사 근무연월, 소속회사 유형, 채널경영만족, 직무만족 순으로 나타났다.

기업의 사회적 책임이 기업 이미지에 미치는 영향 - 차원별 파급효과와 메시지 유형을 중심으로 - (The Effect of Corporate Social Responsibility on Corporate Image: The Role of Spillover Effect and Negativity Effect based on CSR dimensions)

  • 김성진;김종근
    • Asia Marketing Journal
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    • 제11권4호
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    • pp.49-67
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    • 2010
  • 기존의 많은 연구들은 기업의 사회적 책임(CSR)이 기업 성과와 높은 관련성이 있음을 보여 왔다. 하지만 대부분의 연구들이 기업의 사회적 책임을 단일 차원으로 보거나 구체적인 활동 중심으로 보고 있다는 한계점을 가지고 있다. 본 연구는 이를 극복하기 위해 Schwartz and Carroll(2003)이 제시한 CSR의 세 가지 차원을 바탕으로, 각 차원별 메시지가 소비자들의 기업 이미지에 미치는 영향을 확인해 보고자 하였다. 연구 결과, 세 가지 기업의 사회적 책임 차원 중 법적 책임과 윤리적 책임에 대한 메시지는 파급효과가 일어나 다른 차원들에 대한 평가 결과에도 영향을 미치는 것으로 나타났다. 또한, 긍정적 메시지일 때보다 부정적 메시지일 경우, 부정성 효과로 인한 파급효과가 더 커져, 법적 책임과 윤리적 책임에 대한 부정적인 메시지는 경제적 책임에 대한 메시지보다 기업 이미지를 더 크게 훼손시키는 것으로 나타났다.

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정보기술 비사용의 결정요인과 동태적 성격의 규명: 근거이론방법론에 의한 질적 연구 (Identifying the Determinants and the Dynamic Characteristics of ICT Non-Use: A Qualitative Study by Grounded Theory Methodolgy)

  • 이웅규
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권1호
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    • pp.1-20
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    • 2018
  • Purpose The purpose of this study is to identify the determinants of non-use and the dynamic nature of non-use by the qualitative research methodology, grounded theory methodology, as part of identifying the nature of non-use. Design/methodology/approach We applied the grounded theory methodology to a total of 23 college students, including non-users who are not currently using them, users with low intention to use them, and users with high intention to use. We extracted the codes related to the use and proposed the non-use dynamics conversion process based on the coding results. Findings First, the use of information technology can also promote the frequency of use, but can also lead to the use of negative attitudes which would fall in the state of non-use. Second, the user may have both positive and negative attitudes toward the current information technology. Third, if usage is dominated by habits, it is not so easy to change persistent use into an unused state. Fourth, factors that determine the use of specific information technology can be a factor in determining nonuse. This study has contributed to understand the essence of non - use as well as the nature of use, overcoming limitations of quantitative research approach and confirming possibility of grounded theory method in information system research.

데이터 마이닝을 활용한 외식업체의 평점에 영향을 미치는 선행 요인 (A Study on Key Factors Influencing Customers' Ratings of Restaurants by Using Data Mining Method)

  • 김선주;김병수
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.1-18
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    • 2022
  • Purpose Customer review is a major factor in choosing certain restaurants. This study investigates the key factors affecting customer's evaluation about restaurants. With the recent intensification of competition among restaurants in the service industry, the analysis results are expected to provide in-depth insights for enhancing customer experiences. Design/methodology/approach We collected information and reviews provided at the restaurants in the Kakao Map platform. The information collected is based on the information of 3,785 restaurants in Daegu registered on Kakao Map. Based on the information collected, seven independent variables, including number of rating registered, number of reviews, presence or absence of safe restaurants, presence or absence of a posting about holding facilities, presence or absence of a posting about business hours, presence or absence of a posting about hashtags, and presence or absence of break times, were used. Dependent variable is restaurant rating. Multiple regression between independent variables and restaurant rating was carried out. Findings The results of the study confirmed that number of rating registered, presence or absence of a posting about business hours, and presence or absence of a posting about hash tags have an positive effects on the restaurant rating. The number of reviews had a negative effect on the restaurant rating. In addition, in order to confirm the role of customer's reviews, we carried out LDA topic modeling. We divided the topics into the positive review and the negative reviews.

Improving Social Acceptance for Carbon Taxation in South Korea

  • YEOCHANG YOON
    • KDI Journal of Economic Policy
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    • 제45권2호
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    • pp.1-20
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    • 2023
  • Carbon pricing is in the spotlight as an economically efficient policy to limit global warming and reduce greenhouse gas emissions. We examine how policymakers can improve social acceptance of a carbon tax, which is the main obstacle in implementing the policy. We conduct a survey experiment to analyze this topic and adopt two different interventions focusing on the use of revenue from a carbon tax and types of information to be provided. Regarding revenue use, we consider 1) tax reductions, 2) lump-sum transfers, and 3) green project investments. For information types, we focus on 1) the economic value of a carbon tax, and 2) the environmental value of a carbon tax. We find that lump-sum transfers have negative impacts on social acceptance of a carbon tax. For those who perceive climate change as a serious issue, moreover, both lump-sum transfers and tax reductions have negative impacts on acceptability. Regardless of the type of information provided, on the other hand, the social acceptance of a carbon tax is increased after the provision of information. Furthermore, the impact of information provision on the social acceptance interacts with the revenue use impacts. When the revenue use and the type of information are consistent with the aim of the policy, the effects of these strategies can be amplified.