• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.199-205
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• 2013

This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.187-195
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• 2015

In this paper, we examined the effect of positive affect and negative affect on the life satisfaction in the workplace. Also, this study focused on an empirical test of the role of work self-efficacy and work meaningfulness in the subjective well-being of office worker. To achieve this purpose, we suggested a research model consisting of factors such as work self-efficacy, work meaningfulness, positive affect, negative affect, life satisfaction. Data was collected using the survey method, and analyzed using structural equation model. According to PLS analysis, first, lower negative affect was associated with higher life satisfaction. Secondly, work meaningfulness was a very important predictor for the subjective well-being of office worker.

• The KIPS Transactions:PartA
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• v.12A no.6 s.96
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• pp.531-538
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• 2005

In the high performance Analog Information Processing Systems(AIPS), gain boosting or additional gain stage is required when the gain is not sufficient with one stage amplification. This work shows that high gain is neatly obtained by enhancing the gain using the negative resistance element. Compared to the conventional techniques, the proposed scheme enjoys full output swing, small circuit area and power consumption, and the applications to various configurations of amplifiers. The negative resistance element is placed between the differential output nodes when used in the Op-Amp. The HSPICE simulation indicates that enhancement of more than 40 dB is readily obtained in this simple configuration when the negative resistance element is implemented in the form of cross-coupled CMOS inverters.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.391-394
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• 2004

Change of paradigm of network attack technique was begun by fast extension of the latest Internet and new attack form is appearing. But, Most intrusion detection systems detect informed attack type because is doing based on misuse detection, and active correspondence is difficult in new attack. Therefore, to heighten detection rate for new attack pattern, visibilitys to apply human immunity mechanism are appearing. In this paper, we create self-file from normal behavior profile about network packet and embody self recognition algorithm to use self-nonself discrimination in the human immune system to detect anomaly behavior. Sense change because monitors self-file creating anomaly detector based on Negative Selection Algorithm that is self recognition algorithm's one and detects anomaly behavior. And we achieve simulation to use DARPA Network Dataset and verify effectiveness of algorithm through the anomaly detection rate.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.7-13
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• 2021

In this paper, the function of starting the negative voltage used in the IT equipment when it is generated and the method of controlling it using a microcontroller for the function to detect the overload and respond to it are presented. To do this, the limitations of the existing negative voltage generation circuit and the problems that occur during overload were analyzed, and a circuit that detects and controls the overload condition without a separate current sensing circuit was presented. In order to confirm the effect of the proposed method, an experiment was conducted by configuring an experimental circuit. As a result of the experiment, compared to the existing negative voltage generation circuit, which falls into a latch-up state when overloaded and enters a dangerous state, the proposed circuit detects this, stop the operation of the circuit, and informs the user of such an abnormal state to take action. have. In addition, since the starting point of the circuit is determined according to the system state, the experimental result was confirmed that the starting time was significantly shortened by about 23% compared to the time switch method.

• The Research Journal of the Costume Culture
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• v.32 no.3
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• pp.381-397
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• 2024

This study investigates the negative perceptions (veganphobia) held by consumers toward vegan diets and fashion and aims to foster a genuine acceptance of ethical veganism in consumption. The textual data web-crawled Korean online posts, including news articles, blogs, forums, and tweets, containing keywords such as "contradiction," "dilemma," "conflict," "issues," "vegan food" and "vegan fashion" from 2013 to 2021. Data analysis was conducted through text mining, network analysis, and clustering analysis using Python and NodeXL programs. The analysis revealed distinct negative perceptions regarding vegan food. Key issues included the perception of hypocrisy among vegetarians, associations with specific political leanings, conflicts between environmental and animal rights, and contradictions between views on companion animals and livestock. Regarding the vegan fashion industry, the eco-friendliness of material selection and design processes were seen as the pivotal factors shaping negative attitudes. Furthermore, the study identified a shared negative perception regarding vegan food and vegan fashion. This negativity was characterized by confusion and conflicts between animal and environmental rights, biased perceptions linked to specific political affiliations, perceived self-righteousness among vegetarians, and general discomfort toward them. These factors collectively contributed to a broader negative perception of vegan consumption. In conclusion, this study is significant in understanding the complex perceptions and attitudes that con- sumers hold toward vegan food and fashion. The insights gained from this research can aid in the design of more effective campaign strategies aimed at promoting vegan consumerism, ultimately contributing to a more widespread acceptance of ethical veganism in society.

• Asia Marketing Journal
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• v.16 no.1
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.5
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• pp.881-888
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• 2020

In this paper, in order to improve the degraded BER performance of the stronger channel user in non-orthogonal multiple access(: NOMA) with interactive mobile users, we propose the negative correlation bit-to-symbol(: B2S) mapping. First, the closed-form expression for the BER of the negative correlation B2S mapping receiver is derived, and then it is shown that the BER of the negative correlation B2S mapping receiver is improved, compared with those of the ideal perfect successive interference cancellation(: SIC) receiver and positive correlation receiver. Additionally, based on the analytical expression, signal-to-noise(: SNR) gain is calculated, and the superiority of the negative correlation B2S mapping receiver is validated.

• Journal of the Korean Society of Food Culture
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• v.21 no.4
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• pp.375-380
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• 2006

The purpose of this study was to research eating-out information search methods according to college student's lifestyle and their influences on overall satisfaction at fast-food restaurants in eastern province of Kangwondo. Lifestyle was divided into 7 factors and 6 clusters. According to the results, information search methods through Newspaper, magazine and word of mouth were used the most preferably by Cluster 3, 'Brand preference intention'. And TV advertising was used the most preferably by Cluster 4, 'Convenience intention', and the advertisement through internet was used the most preferably by Cluster 5, 'Health ${\cdot}$ effort intention'. However, Information searches through TV advertising and word of mouth had negative influence on the overall satisfaction. But method through internet had positive influences on the overall satisfaction. Eventually, it's proved that information search methods had significant differences according to student's lifestyle. And some information search methods influenced their overall satisfaction. Therefore, food-sonics corporations need to try reducing negative images of various advertisements and activating positive aspects of specialized promotion instruments.

• ETRI Journal
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• v.24 no.1
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• pp.56-64
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• 2002

This paper investigates how market participants react to mergers and acquisitions (M&As) involving telecommunications companies. The empirical evidence suggests that such activities convey bad news to the market. This is consistent with the synergy trap hypothesis and extant empirical findings of value-reducing diversification strategies in recent literature. The evidence also indicates that a cross-border, rather than a domestic M&A deal, is the main driver of the negative market reaction. Further, our evidence of negative impacts on the bidder's business after an M&A reinforces our main finding that market participants, on average, perceive M&A activities to be detrimental to shareholder value. This suggests that value creation or synergy through an M&A deal is not warranted even though it can generate an increase in size of the firm.