• Title/Summary/Keyword: natural sustainability

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Sustainable Development and Sustainability Marketing - Integration of customer and socio-ecological aspect in Marketing concept - (글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅 - 지속가능마케팅의 의사결정 지향적 컨셉 -)

  • Nam, Sang-Min;Kim, Jong-Ho;Noh, Jung-Koo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.3
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    • pp.83-108
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    • 2007
  • Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustainability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustainability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: (1) Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; (2) Analysis of customer behavior with special aspect to social and ecological concerns; (3) Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); (4) Sustainability segmentation, targeting and positioning, and timing of market entry(strategic aspects of sustainability marketing); (5)Integration of social and ecological criteria into the marketing-mix, i.e. products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing); (6) Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out about the ecological and social problems of products along their whole life cycle. The intersection of socio-ecological problems and consumer wants sets the ground for sustainability marketing. Step three to five describe the implementation of sustainability marketing. Social and ecological criteria are fully integrated into the mission statement, strategies and marketing-mix. Step six is one of the specifics of sustainability marketing. It is about the commitment of company to sustainable development and their active participation in public and political processes in order to change the existing framework in favor of sustainability.

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The Characteristics of Cultural Sustainability in Architectural Design of MLB Ballparks (MLB 구장의 건축 디자인에 나타난 문화적 지속가능성의 특성)

  • Kim, Kwang-Hoe;Lee, Young-Han
    • KIEAE Journal
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    • v.15 no.6
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    • pp.93-100
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    • 2015
  • Purpose: Ballparks of KBO which were built by local governments and operated for baseball game-centered have been required more sustainable development according to going into low growth phase in Korea recently. MLB ballparks with the teams having 100 year old tradition have been sustainable-developed economically, socially, environmentally and culturally. This research is to study the characteristics of cultural sustainability in architectural design of 30 MLB parks. Method: To begin with comparison analysis of usage rate of 10 ballparks of KBO with 30 ballparks of MLB, and architectural designs of facades, fields, accommodations, sculptures, greens, roof gardens, etc. are analyzed in the MLB ballpark. And finally, the characteristics of cultural sustainability in the architectural design are analyzed. Result: MLB ballparks have played role as core-space of urban community, accumulated space of citizens' memory being originated in natural climatic feature of region, historical image of city and tradition of home-ballpark. A basis of these characteristics could is nature of cultural sustainability, that is to say local community, historical restoration, social solidarity.

An Evaluation on the Cultural Sustainability of the Korean Traditional Village -The Case of Sonwon-ri Village in Youngchon- (전통마을의 문화지속성 평가 -경북 영천 선원리를 대상으로-)

  • 고석철;장병관
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.6
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    • pp.1-10
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    • 2002
  • The purpose of this study is to establish a model of cultural sustainability in the traditional village. Cultural sustainability is being advanced by promoting the viability of traditional arts and the unique regional features of traditional culture, such as folklore, traditional landscapes, buildings and other environments of outstanding historical value. These cultural resources were also created or occurred at specific geographic locations at certain points in time by different individuals. The content of this study was to develop a model using indicators for cultural sustainability, and to apply and evaluate the model. In older to evaluate the model, Sonwon-ri village in Yongchon, located in Kyungsangbuk-do, was selected as the case study area. The major findings are as follows: 1) Sonwon-ri village has maintained the vernacular landscape except at the entrance of village. Also, the village people have pride and have adapted to the natural environment. 2) Sonwon-ri village has a self-sustaining system and circular network within its environmental capacity. Sonwon-ri village has many historical sites and buildings such as important folk resources, cultural assets, traditional houses and pavilions. 3) The people how the theory of fens-shui which interprets the location of village in relationship to a crane mountain with the village situated as a crane head. These symbolic and cultural elements have an important role in establishing the boundary of the village. From the research it can be seen that Sonwon-ri village kept many cultural sustainability indicators in terms of active factors, physical factors and psychological factors. By analysing the participation of different scientific disciplines and identifying disciplinary categories, this study provides a basis for understanding how cultural sustainability is subjected to research in the field of landscape planning and design.

Livelihood sustainability of small-scale fishing households: an empirical analysis of U Minh wetland, Ca Mau province, Vietnam

  • Nguyen Thi Kim Quyen;Dang Thi Phuong;Vu Dang Ha Quyen
    • Fisheries and Aquatic Sciences
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    • v.27 no.9
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    • pp.552-564
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    • 2024
  • This paper used the UK Agency for International Development sustainable livelihood framework to measure small-scale in-land fishing household's livelihood by sustainable livelihood capital index in the vulnerable context of aquatic natural resource depletion in the wetland forest of Ca Mau province, Vietnam. Findings indicated that fishing households' livelihood capital is unsustainable and inadequate. The result took note of the beneficial physical capital while underlining the human, natural, financial, and social capital's limitations in achieving livelihood sustainability. The limitations were found to be a low score of composite index of sustainable livelihood capital (less than an average score of 0.5) whereas the outstanding score of physical capital was found. Providing training in the adoption of new livelihood models, learning livelihood diversification, access to formal credit, and appropriate coverage of social safety-net programs might help mitigate the unsustainable livelihood of inland fishing households.

A Evaluation and Planning Method of Ecological Sustainability of Residential Development Based on the Concept of Environmental Carrying Capacity (환경수용능력개념에 기초한 주거단지의 생태적 지속가능성 평가 및 계획기법)

  • Lee, Byeongho
    • KIEAE Journal
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    • v.12 no.2
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    • pp.3-14
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    • 2012
  • A sustainable evaluation and planning method shall have an integrative methodology for analysis of interrelationship among environmental resource uses and natural conditions during the planning process. However, there are few methods for understanding or achieving sustainable planning in residential development projects for most planner/architects. Therefore, the purpose of this research is to investigate theories of the concept of environmental carrying capacity based on the ecological view, to propose a sustainable planning method for evaluation and planning of environmental sustainability in residential development projects, to analyze interrelationship of selected environmental resources to represent an environmental carrying capacity for a residential development project based on the proposed sustainable planning method. Finally, through the case studies of a high-density housing project located near Seoul Metropolitan area, the existing case and a sustainable case were analysed by the proposed method.

A Study on the Street Facilities for the Sustainability Improvement of the Coastal Street - Focused on the Street Facilities around Jeju Island Beach - (해안 가로의 지속가능성 향상을 위한 가로 시설물 연구 - 제주도 해수욕장 주변 가로시설물을 중심으로 -)

  • Kim, Ja Kyung
    • Korean Institute of Interior Design Journal
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    • v.26 no.4
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    • pp.42-56
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    • 2017
  • In Korea, which has three sides of the sea, various waterfront spaces are being developed and developed along with various coastal landscapes. However, there are a lot of cases that do not consider the regional characteristic of the coast or the characteristic of the coastal landscape. In many cases, the street facilities cause the landscape degradation and the use inconvenience because of incongruity with the scenery, aging and lax management. Therefore, it is necessary to reflect the specificity of the coastal landscape in planning and directing the street facilities, harmonizing with the surrounding natural environment, and consideration of sustainability. However, there is no research or planning index for sustainable street facilities considering the coastal characteristics. Therefore, this study suggests plan elements to improve the sustainability of the street facilities on the shore and proposes them as basic plan elements, and suggests what kind of improvements should be made to improve the sustainability of coastal facilities in Korea. Based on the plan elements derived from the plan, we checked the problems and complementary points of coastal street facilities in Korea by analyzing the current status of the street facilities around the Jeju Island beach from a sustainable point of view, and suggested plan indicators that should be supplemented to improve sustainability. We surveyed the street facilities such as walkway blocks, benches, pagoda, drinking fountain, trash cans, bicycle shelters, fences, guide maps, streetlights, and shower rooms in 10 beaches in Jeju Island. This study analyzed the sustainability characteristics of the each factor of these facilities by surveying the reflectivity of the 23 plan indicators from the six aspects derived from the sustainability planning factor as conformity, partial reflection, non - reflection, and nonconformity. The results of the analysis showed that the functional aspect was the highest with 68.3%, the material aspect (53%), the landscape aspect (22.3%), the productive aspect (14.7%) and the morphological aspect (12.2%), and maintenance / management (10.6%). In addition, the facilities with the lowest fitness in each aspect are bicycle shelter in landscape aspect, bicycle storage box and trash can in form aspect, shower room in material aspect, trash can in functional aspect, showroom, guide maps and drinking fountain in product aspect, showroom In maintenance aspect. In order to improve the sustainability of coastal facilities in the future, it is necessary to complement the administrative and landscape aspects. In coastal facilities, it is necessary to consider the sustainability planning index, especially for showers, taking into account the specificity of beaches. Consideration should be given to various aspects of sustainability for bike shelters and trash facilities. Through this study, we have proposed the plan elements to systematize, supplement, and improve the planning index for sustainability improvement in coastal facilities planning.

Reframing Sustainability in Consideration of Climate Change and Natural Hazards: Focusing on the U.S. Natural Hazards Mitigation Trend and Case Analysis (기후변화시대 자연재해를 고려한 지속가능개발 개념의 재정립: 미국 방재동향 및 사례 분석을 중심으로)

  • Kwon, Tae Jung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.33 no.2
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    • pp.801-810
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    • 2013
  • The main purpose of this study is to reframe sustainability or sustainable development concept in the field of planning in consideration of climate change and natural hazards. The new concept is expected to provide a theoretical foundation for upcoming hazard mitigation measures addressing climate change. The first and main argument of the new concept is that environmental protection should be inclusive enough to address urban (or community) security from current natural hazards. The second is that the balance between structural and nonstructural mitigation measures is critical to cope more effectively with extreme natural hazards in the era of climate change and also with conflicts driven by three goals of sustainability--environmental protection, economic development, and social justice. The following studies, based on this new concept of sustainablity, are expected (1) to address new participation methods for the conflict resolution, (2) to explore detailed and substantive planning strategies and creative technical and institutional solutions for environmental protection, natural hazard mitigation, and conflict resolution. Two of APFM(the Associated Programme on Flood Management)'s three natural hazard risk criteria, Exposure and Vulnerability, may guide the exploration.

The Effect of Meditation Psychological Counselor's Social Support and Life Satisfaction on Sustainability (명상심리상담사의 사회적 지지 및 삶의 만족이 지속성에 미치는 영향)

  • Choi, JungHyo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.297-302
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    • 2021
  • This study examined the effects of social support and life satisfaction on the sustainability of meditation psychological counselors. The subjects were 124 meditation psychological counselors at K city. As an analysis method, frequency, reliability, and correlation analysis were performed using the SPSS 22.0 program, and multiple regression analysis on the causal relationship between variables was conducted. First, information support, a sub-factor of social support, significantly affected sustainability. On the other hand, emotional, material, and evaluation support did not affect sustainability. Second, in the effect of life satisfaction of meditation psychological counselors on sustainability, the overall satisfaction factor, which is a sub-factor of life satisfaction, positively affected sustainability. This means that the higher the information support factor of social support and the overall satisfaction of life satisfaction perceived by the meditation psychological counselor, the higher the sustainability. This study implies that the meditation psychological counselors as human factors will become more important to future society. Quality and role will be more prominent to enhance healthy continuous activities and sustainability. This study provides basic data to improve the sustainability of meditation psychological counselors.

Evaluation of Korea`s Sustainable Development by the System Ecology(I)-EMERGY Analysis of Korea`s Natural Environment and Economic Activity- (시스템 생태학적 접근법에 의한 한국의 지속적인 발전가능성 평가(I)-한국의 자연환경과 경제활동에 대한 EMERGY 평가-)

  • 이석모;손지호;강대석
    • Journal of Environmental Science International
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    • v.9 no.6
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    • pp.449-454
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    • 2000
  • Sustainable development has been the key concept, both in economic policies and in environmental management. On the basis of an systems ecology perspective, this suggests the sustainable development of Korea\`s natural environment and economic activity using the EMERGY evaluation. The total EMERGY use(7,730E20sej/yr) in Korea is 81 percent from imported sources, fuels and goods and services. The ratio of outside investment to attracting natural resources is already large, like other industrialized countries. Continued availability of purchased inputs at a favorable balance of EMERGY trade, currently about 2.85 to 1 net EMERGY, tis the basis for present economic activity and must decrease as the net EMERGY of purchased inputs including fossil fuels goes down. EMERGY yield ratio and environmental loading ratio were 1.23 and 20.30, respectively. The population level is already in excess of carrying capacity. Its carrying capacity for steady state on its renewable sources is only 2.2 million people, compared to 45.9 million in 1977. EMERGY sustainability index is therefore less than one, which is indicative of highly developed consumer oriented economies. Until now the development of a country has been achieved by the economic growth, but it can be sustained in the long run by the use of renewable resource systems. the efficiency of energy usage, and the transformation of the social-economic structure based on an ecological-recycling concept.

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