• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.672-682
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• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• Journal of Fashion Business
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• v.20 no.6
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• pp.111-134
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• 2016

A luxury brand bag is a medium to symbolize brand identity and plays a role in enhancing brand value. A typical example is a designer signature bag such as Hermes Kelly Bag, Birkin Bag, and Lady Dior Bag. The purpose of this study is to analyze the design changes and acceptance of identity of luxury brand bags and examine the design characteristics that succeed to the value of a luxury brand bag. The subjects of the study focused on Louis Vuitton, Gucci, and Chanel bags. Photos were collected from www.vogue.co. uk. based on the fashion collections from S/S 2007 to S/S 2016. The study methodology was to analyze the kinds, shapes, colors, materials, and the ornament of subject bags based on previous studies. The results of the study were summarized as follows. For the identity and design changes of each brand, Chanel has tried to combine functionality pursued in the past with constantly changing femininity by making bags in fantastic moods using various materials and free shapes. Gucci has constantly used Ornament elements holding the brand identity of classic bags and trend colors to keep tradition. Louis Vuitton holds fast to its functional shape to protect brand identity through design philosophy that started with a travel luggage and attempts to express modern emotion through Ornament changes. This study confirmed that luxury brands have accepted their unique design characteristics holding brand identity to improve their brand value and attempted to change constructive elements in many different ways for modern reinterpretation.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.179-190
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• 2010

The purpose of this study is to examine the relationships between gender, gender role identity, parents' affectionate behaviors and care in Chinese middle school students. Also, this study examines the differences in care among Chinese middle school students with respect to parent's socio-demographic variables. The subjects were 478 3rd grade middle school students in Tianjin, China. The major findings were as follows. There were significant differences in care of Chinese middle school students with respect to mother's job and age. In other words, a higher level of care of Chinese middle school students was shown in students who had an unemployed mother, labour mother or mothers of 46 years and over. As result of examining the main effects of gender, gender role identity and parent's affectionate behaviors caring for Chinese middle school students, there were significant with respect to gender role identity and parents' affectionate behaviors. Masculinity, femininity and androgyny identity demonstrated a higher care than undifferentiated identity. Also, a higher level of care was associated with higher parents' affectionate behaviors. There were interaction effects caused by gender and gender role identity in care for Chinese middle school students. Also, there were interaction effects caused by gender and parent's affectionate behaviors on the nature of care for Chinese middle school students.

• Journal of Fashion Business
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• v.25 no.4
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• pp.61-78
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• 2021

Gianni Versace is one of the most influential Italian designers between the 1980s and 1990s and a representative person to add sexiness and splendour to Italian fashion. This study aimed to analyze the design identity that resulted in the successful handover to Donatella Versace and to review how effectively differentiated and unique heritage elements of Versace were transferred and operated. Literature reviews were performed to find Gianni Versace's design identity and archive. The scope of this study was Donatella's collection from 2018 to 2020. In particular, Signature, the most remarkable design identity of luxury brands with a visual identity that includes the mark, logo and symbol and design elements such as the item, colour, materials, details, etc., were the special focus. In this study, the elements of the visual identity of the signature were classified with the logo, icon, silhouette, materials, patterns, colours, and changes in details that were applied with the uniqueness and philosophy of the differentiated brand. Donatella Versace empathized with Versace's heritage as the brand heritage recalling Versace's honour in the 1990s and reproduced his honour again by reinterpretation of Versace's design images. Donatella is considered an excellent creative director who leads the brand by keeping the heritage and applying the trends of the times. This study as a case study of Versace has the meaning that Versace has maintained the brand identity starting from Gianni Versace as the first generation and successful takeover after the change of directors upon recreation to meet the modern times.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.194-195
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• 2005

• American Studies
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• v.42 no.2
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• pp.1-29
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• 2019

The recent census project that non-Hispanic White will be minority in thirty years has been accepted by the conservative media and politicians as the factor that threatens the authentic American national identity. The concerns about the majority-minority population chance influenced the election of Donald Trump who explicitly claimed the restriction of immigration, promising strong controls over the entry of undocumented immigrants. In the process, 'white-nationalism' based on the connection of racial whites and authentic American identity has been central issues in American society. In this sense, this paper examines who has been included/excluded from 'racial Whites' throughout the American history relating to the American identity politics and how these processes have shown the covert strategies of the whites for maintaining their privileges.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.707-721
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• 2008

The purpose of this study was to exam the effects of gender-role identity on adolescents' self esteem, clothing behaviors and favorite clothing image, focusing on analysis by adolescent' sex and age variable. The research method was survey and the subjects were 447 male and female adolescents in Daejeon, Korea. The questionnaire consisted of 4 measurement instruments (gender-role identity, self-esteem, clothing behaviors, and favorite clothing image) and subject' demographic attributions. The data were analyzed by factor analysis, $X^2$ test, t-test, ANOVA(analysis of variance), Duncan's multiple range test, and Pearson's correlation analysis, using SPSS program. The results are as follows. First, adolescents' gender-role identity and self- esteem were different by age rather than sex. Middle school students were represented by undifferentiated type while high school students were represented by androgynous type, and high school students had higher self-esteem than middle school students. Second, four factors emerged on clothing behaviors(clothing interest & psychological dependence, ostentation, conformity, and comfort), and favorite clothing image(characteristic, neat, active, and romantic image). Third, gender-role identity had important effects on self esteem; androgynous type had higher self esteem than other gender-role identity type. Forth, self-esteem had significant relationship with clothing behaviors and favorite clothing image, and these relationships were different by adolescent' sex and age variable. Fifth, gender-role identity had important effects on clothing behaviors; and rogynous type had more clothing interest, ostentation and comfort than any other gender-role identity type. Sixth, gender-role identity had important effects on favorite clothing images; androgynous type pursued more various clothing images than any other gender-role identity type.

• Journal of East-West Nursing Research
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• v.29 no.1
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• pp.39-48
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• 2023

Purpose: This study aimed to identify the influences of parental neglect, national identity, and self-resiliency of multicultural adolescents on school adaptation. Methods: Participants are multicultural adolescents in the 4th year (2014) of the multicultural adolescents panel survey. Data were analyzed by descriptive statistics, independent t-test, ANOVA, pearson's correlation coefficient, and stepwise multiple regression analysis using SPSS 22.0 program. Results: Self-resiliency was the most influential factor on school adaptation of multicultural adolescents, followed by parental neglect, and national identity, mother's Korean reading ability, multicultural adolescents' speaking ability, city size, mother's education, and mother's speaking ability. Conclusion: Multicultural families who had an experience of parental neglect should be selected and those parents need to be educated about the appropriate parenting method to improve the school adaptation of multicultural adolescents. In addition, the school adaptation improvement program should be developed and provided to strengthen the national identity and self-resiliency of multicultural adolescents.

• Journal of the Korean Society of School Health
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• v.11 no.1
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• pp.51-62
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• 1998

The purposes of this study are to identify sex-role Identity and stereotypes in students-specifically, to compare men with women, and high school students with college students The subjects consisted of 283 college students and 392 high school students in Seoul A Bem's Sex-Role Inventory translated by Hur, Sookja for sex-role identity stereotype scales and modified by Kim, Dongil was used The major findings were as follows 1 Androgyny type was the most prevalent of all four types (35 3%) in college male students, but undifferentiated type was the most common (36 8%) for college female students 2 The sex-role identity distribution of high school male and female students was undifferentiated, androgyny, feminity, and masculinity in that order 3 There was a significant difference between male and female students in the perception sex stereotypes Women were inclined to oppose traditional sex-roles rather than men 4 There were significant differences between high school and college students in the perception of domestic sex-roles, appearance and occupational characteristics, as well as the psychosocial traits of sex stereotypes The college students tended to resist traditional sex-roles rather than high school students 5 There were no significant differences between sex-role types and sex stereotypes In conclusion, women have difficulty in developing a sex-role identity owing to the contradiction between a woman's desirable sex-role and her feminity sex-role identity.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.513-520
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• 2020

This research aims to examine the difference in participation motivation, participation experience and identity negotiation between generations of overseas Koreans in the National Sports Festival(NSF). The subjects for this study were 360 overseas Koreans who took part in the 100th NSF held in Seoul in 2019. The results are as follows; First, while the first generation participated in the NSF because of visiting family and maintaining Korean identity, the second generation took part in the event for self-realization. Second, the second generation had more negative experiences than the second generation during the NSF. Third, while the first generation negotiated more identity with origin, the second generation had more identity with settlement.