• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.205-210
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• 2024

Nowadays, online messengers are the main communication tool of modern people. Currently, not only messengers that communicate based on text and images, but also services that can interact in real time through voice or screen sharing are actively used by the MZs. This study aims to figure out 1) the motivation of users of voice chat services, and 2) to explore the influence of motivation for use on satisfaction that one of the factors that determine the user's experience. As a result, five major motivations for using voice chat service(Relationship formation, Usefulness, Relationship maintenance, communication supplementation, and distance overcoming) were found. Among them 'Usefulness' and 'Relationship maintenance had a positive effect on user satisfaction. This study, highlighted the various needs of users who communicate in a non-face-to-face environments as well as factors to be satisfied for their positive experiences. These results should be actively used in the online communications market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.203-207
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• 2023

Recently, real-time streaming services are gaining popularity among the MZ generation and the market size is continuously growing. Pre-recorded and edited videos only show one-way communication, but real-time streaming services have the advantage of responding immediately to questions and requests from users, as they enable two-way communication. With the transition from face-to-face culture to non-face-to-face culture due to the COVID-19 pandemic, the number of users communicating in real-time video for activities such as classes, meetings, and leisure has dramatically increased. However, as real-time streaming services become more active and diverse generations participate, there is a problem of conflicts arising from language differences, including the use of neologisms. To address this issue, this paper proposes a method of collecting the meaning of neologisms through the Wikipedia API and presenting them to each other, so that they can understand each other's intentions.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.167-176
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• 2022

In this paper, the metaverse is viewed as a future space for the living environment of Homo Culturalis. Although the metaverse is perceived as a digital 'virtual' space, it should be understood as an extension of the real space. A human dreams of a reincarnation in the digital space, but a human has a body that cannot be completely separated from the physical environment. This means that human activities are not disconnected from reality and more specifically the human existence ought to be found in the socio-cultural context of reality. If the way of life in Metaverse becomes increasingly common, humans should be able to access this metaverse as a reality. Therefore, in this paper, the metaverse that creates the world of creation, play, and empathy, becomes considered as the world of human life of Homo Culturalis, where the realization of human desires and desires in that world are made.

• Knowledge Management Research
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• v.23 no.2
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• pp.99-122
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• 2022

Due to the social distancing in the Corona era, people are looking for an alternative online. As 'eXtended Reality' including various technologies, AR, VR and so on, is also on the rise, and the 'MZ' generation is growing to a new consumer group, the Meta-Verse is again in the spotlight. However, existing studies related to the Meta-Verse were mostly listing fragments of definition and classification or focused on eXtended Reality technologies and a subordinate concept. Hence, this study wold like to conduct an empirical analysis to verify influences of Metaverse's characteristic factors over word-of-mouth intention through flow and satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.208-218
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• 2024

Domestic cosmetics companies are striving to protect the environment and solve environmental problems through ESG management. This study analyzed the relationship and influence between the perceived consumption value and purchasing behavior of upcycling cosmetics according to environmental values for MZ generation women in Seoul and Gyeonggi Province. In addition, based on the research results, it was intended to provide basic data for product development and marketing strategies related to upcycling cosmetics. First, all variables were found to be positive (+) correlation. Second, it was found that the higher the environmental value, the higher the perceived consumption value of upcycling cosmetics. Third, it was found that the higher the environmental values, the higher the purchasing behavior. Therefore, it is hoped that it will induce a positive consumption value for upcycling cosmetics, and that the cosmetics industry will be helpful as basic data for the development of related products and the establishment of differentiated marketing strategies.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.05a
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• pp.621-623
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• 2022

최근 코로나19로 인해 비대면으로 소통할 수 있는 플랫폼에 대한 관심이 증가하고 있으며, 가상 세계의 개념을 도입한 메타버스 플랫폼이 MZ세대의 새로운 SNS로 떠오르고 있다. 아바타를 통해 상호 교류가 가능한 메타버스는 텍스트 기반의 소통뿐만 아니라 음성과 동작 시선 등을 활용하여 변화된 의사소통 방식을 사용한다. 음성을 활용한 소통이 증가함에 따라 다른 이용자에게 불쾌감을 주는 혐오 발언에 대한 신고가 증가하고 있다. 그러나 기존 혐오 발언 탐지 시스템은 텍스트를 기반으로 하여 사전에 정의된 혐오 키워드만 특수문자로 대체하는 방식을 사용하기 때문에 음성 혐오 발언에 대해서는 탐지하지 못한다. 이에 본 논문에서는 인공지능을 활용한 음성 혐오 표현 탐지 시스템을 제안한다. 제안하는 시스템은 음성 데이터의 파형을 통해 은유적 혐오 표현과 혐오 발언에 대한 감정적 특징을 추출하고 음성 데이터를 텍스트 데이터로 변환하여 혐오 문장을 탐지한 결과와 결합한다. 향후, 제안하는 시스템의 현실적인 검증을 위해 시스템 구축을 통한 성능평가가 필요하다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.271-274
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• 2022

몇 년 전부터 유행하고 있는 성격 유형 검사는 여전히 MZ세대들 사이에서 인기를 끌고 있다. 본래는 학교나 군대에서 성격 유형과 적성 파악을 위해 활용하던 검사였지만, 과학적 근거가 있으면서도 자신의 성격 유형을 쉽게 확인할 수 있어 하나의 문화로 자리 잡았다. 이에 마케팅 시장에서는 유형 검사를 활용하여 브랜드·제품 홍보에도 쓰이고 있다. 본 논문에서는 연애와 관련된 유형 검사 사이트를 구현하고 참여한 사용자들이 입력한 정보와 선택한 설문, 결과를 바탕으로 전체 사용자, 남녀로 구분 지어 유형별 선호하는 데이트 스타일을 분석하고자 한다. 유형별에 맞는 데이트 장소를 추천하는 시스템을 개발하고, 이러한 시스템을 통해 데이트 장소를 정할 때 사용자들의 편의성을 도모하고 분석한 내용이 마케팅 시장의 브랜드·제품 홍보와 이벤트에 유용하게 사용될 것으로 기대된다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.461-463
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• 2023

MZ세대를 중심으로 자기관리를 열심히 하는 사람들이 증가함에 따라 화장의 기본이 되는 개인 피부톤(퍼스널 컬러)을 찾는 것이 중요시되고 있다. 현재 대다수 사람은 자신에게 어울리는 퍼스널 컬러를 찾기 위해 높은 비용을 지불하여 전문가를 이용하거나 객관적이고 정량화된 기준 없이 오랜 시간을 투자하여 스스로 퍼스널 컬러를 찾는 등 시간과 비용 측면에서의 한계점을 가지고 있다. 본 논문에서는 이를 보완하기 위해 이미지 기반 인공지능 기술(객체 탐지, 객체 분할, BeautyGAN)을 적용하여 데이터 기반의 정량적인 기준을 생성하고, 퍼스널 컬러에 알맞은 화장품 추천 웹 서비스를 제안한다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.281-289
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• 2022

Our society is rapidly changing with the core technology of the 4th industrial revolution, the emergence of a generation with new characteristics, and the untact era following the With Corona policy. Although the transition to untact is accelerating in the field of performing arts, in the case of opera, face-to-face performances are mainly conducted by experts and enthusiasts through on-site performances. Therefore, it is necessary to consider the uncertainty of creating opportunities through the influx of new customers such as the MZ generation and the departure of existing experts and enthusiasts. In this study, in order to examine these existing problems, we conducted literature review and case analysis, compared the opera face-to-face/non-face-to-face performance characteristics, derived an activation plan, and conducted expert interviews to secure the coherence and validity of the plan. In conclusion, we thought that it was difficult to improve the sound and sound quality, impairing the sense of presence and emotion due to many shortcomings when operating non-face-to-face as a music genre with the characteristics of opera. Therefore, we established the direction of activating the opera mainly face-to-face, but making good use of the advantages of non-face-to-face, which is not limited by region and time, and promoting the direction of activating face-to-face and non-face-to-face performances complementary to each other through the concept of cultural enjoyment.