• Journal of Korea Game Society
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• v.9 no.3
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• pp.3-14
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• 2009

This study examines how game narratives are analyzed in a structuralism mythology and make theoretical bases which can explain game narratives, and finds out the meaning of myths in game narratives. Many studies on the relationship between games and myth have been researched. However, these are meaningful in terms of how myths are reflected on narratives as a hero narrative. This article investigated the relationships between game narratives and the theories of Levi-Strauss and Gilbert Durand who are structuralism mythologists. As a result, restructuring and synchronicity on the structuralism mythology can explain game narratives which are different from written language narrative, and myth, a spoken literature, is meaningful in that it restructures the forgotten orality in game narratives.

• Korean Architects
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• s.513
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• pp.85-89
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• 2012

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.903-908
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• 2009

In this research, is take the foundation at deity appearing in China ancient mythology symbolic, the ideology of kindhearted and vicious to them is classified, and take the kindhearted and vicious role of the game at present compares. Pass such analysis, combine deity appearing in the mythology symbolic with tales of marvels, apply to role's design current situation of the present game, hope to find out the key element of succeed in designing the game role with culture intension.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.157-169
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• 2015

In digital marketing, means of public relations and marketing of enterprises are changing into marketing techniques of predictive analytics. A significant study can be carried out by an analysis of 'the patterns of customers' uses' using big data on major portal sites and SNSs and their correlation with related keywords. This study analyzes the origins of mythological characters in major brands such as Nike, Hermes, Versace, Canon and Starbucks. Also, it extracts related keywords and relevance using big data on portal sites and SNS and their correlation. Nike marketing that reminds people of 'the goddess of victory, Nike' formed a good combination of the brand with relevance. Most of them are based on Greek mythology and have rich materials for storytelling and artistic values in common. Hopefully, this case analysis of foreign brands would become a starting point of discovering the materials of the domestic mythological characters.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.845-858
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• 2004

The purpose of this study is to identify the association of military looks with fascist aesthetics and to infer various aesthetic values of fascism expressed in military looks. The research method is documentary studies through the literature and academic papers, and examined masters' and doctors' theses, domestic and overseas books and fashion magazines, photographs and materials collected from the Internet. The facism expressed in military looks is as follows: First, nationalism, reflecting the current ideology of rebellion, appeals to the original national sentiment of the masses. Second, temptation implies that fascism tempts the mass using the nature of charisma rather than by force and, by doing so, accumulates mighty power without military force. Third, mythology is utilizing images and symbols of great appeal to people for absolute power beyond the concept of time. In order to express power for the effusion of emotional energy through the vision for realities and the magical power of images. Fourth, barbarism is always harbored in the conflict and confrontation of interests among ideas, economies, religions and classes on the other side of contemporary civilized society.

• The Journal of Korean Philosophical History
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• no.53
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• pp.255-281
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• 2017

This study examines the ways in which Confucianism developed in connection with other thoughts. Mythology especially had an great impact on the formation of Confucian thoughts. This study focuses on the concept of sage and examines how Confucianism and mythological thoughts influenced on formation and reformation of the concepts. In ancient religion, sages as a hierophantic figure, mediates human beings and gods, delivering the gods' messages to the human and the human's wishes to the gods. The fused role of shaman and ruler began to separate. A new type of leader without political power, but with a religious role with a moral authority is the Confucian concept of sage. A sage in Confucianism is an ideal person like Confucius, Mencius, and Xunzi, an ordinary person can attain with effort. Anyone can become a sage in Confucianism. The early Confucian sage was more like a hyper-human with unaccessible authority in mythology. Later, a sage in Confucianism began to be described as a model figure that any human being can become. The aspect of shamans and diviners (wushi 巫師) did not disappear, but merged into a kingly power and transformed into a sage-king with moral authority. The new images are reflected in Confucian ideology of statehood or its religiosity. This study has explored the ways in which Confucianism and mythological thoughts interacted and influenced to each other through a concept of sage as an ideal personhood.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.640-651
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• 2000

In this Paper we examined the clothing & ornaments of Egyptian gods greatly related to religion in a mode of every living through illustrated data of relics and investigated their differences and similarities by comparing the clothing & ornaments of gods with one of royal families. First of all, the crown of gods shows various forms in accordance with is roles and symbols. Second, the clothing & ornaments of male gods is significantly different from one of king in that for the most part they wore loin-cloth and girdle on sheath-skirt. Third, goddess was wearing the same sheath-skirt as queen. Fourth, kalasiris which king and queen wore is not almost founded in costume of gods. Fifth, the typical accessories in Egypt, that is, passiums, bracelets and rings are founded in the clothing and ornaments of all gods. Sixth, gods seems not to be dressed in sandals. Seventh, a mustache of king is appeared in a form of large and straight line, but one of god is appeared in a form of small and bended line. Eighth, lion tale ornament and fail are founded in the clothing & ornaments of male god mainly and a stick is founded in one of goddess. Finally, ankh which is representative of eternal life is an ornament only gods are wearing.

• Journal of Korea Game Society
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• v.12 no.4
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• pp.3-12
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• 2012

This study discusses how players make the mutually cooperative mechanism in Social Games. In SNG, many players exchange helps each other. That mechanism is not only one-off but also repetitive process. In the perspective of reciprocity in Evolutionary psychology and Mythology, this study analyzes mutual cooperation in several game texts most well known in the SNG field. According to the field study results, four cooperative mechanisms were extracted. These 4 principles apply to every digital game design for emerging of cooperative storytelling among players.

• Acta Via Serica
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• v.4 no.2
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• pp.129-140
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• 2019

Nana was an important patron deity in the Kušan Empire and the most important deity worshipped by Emperor Kaniška (c. 127-150 CE). She was the head of the royal dynastic pantheon at this time. The cult of Nana may already have existed in Central Asia prior to the arrival of Indo-Iranians in the region, since she appears on a BMAC seal dating to the early second millennium BCE. Similarly, her cult in Bactria may pre-date her appearance in the Kušan pantheon by over two millennia. The spread of Nana's cult over such vast distances vividly illustrates the cultural connections (presumably stemming mostly from trade) that existed from prehistoric times linking the Mediterranean world to that of Central Asia and beyond, with the Iranian plateau at its center. The prevalence of Sogdian coins bearing Nana's name suggests that she was also the principal deity of Sogdiana. In Bactria, the goddess Ardoxšo (Avestan Aši vaŋ^vhī) was also worshipped by Kušāns and appeared on their coins. Nana, who was associated with war, fertility, wisdom, and water, was also equated with the Iranian goddesses Anāhitā, Aši, and Ārmaiti. The cult of Nana-Ārmaiti was widespread throughout eastern Iran.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.151-164
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• 2005

In the modern popular culture, a significant code is not the truth itself but the seeming truth. To fulfill this function, it is a mythology that has a transcendental power to eliminate any doubt and mystery. That is to say, cultural uniqueness is understood as an identical thing through mass communication, and people perceive it as a similar cultural community. In this process, mythology form and accumulate the matrix of mythological meaning by eliminating the difference between the reality and the illusion. Such a matrix forces a meaningless and unconditional truth and practice without any criticism and reconsideration. This paper tries to extract art and cultural characteristics of mythological image through examining the relationship among mythological image, history, and ideology. For this aim, we make use of Roland Barthes' signs and Daniel Boorstin's image as a basic analytical tool. After that we examine the characteristics of mythological image appeared in modern cultural discourses and the relationship between mythological image and modern popular culture. Furthermore, we consider the mythological image expressed in modern fashion, which has the nature of commodity aesthetics.