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Effects of Perceived Interactions of Digital Transformed Services on Intention to Accept Technology (디지털로 전환된 서비스의 지각된 상호작용이 기술수용의도에 미치는 영향)

  • Lee, Dong-Yub;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.287-300
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    • 2021
  • The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

Exploring Predictors of Preventive Behavior against COVID-19:Centered on Korean Collegians' Social Distancing (코로나19 예방행동 영향요인의 탐색: 우리나라 대학생의 사회적 거리두기를 중심으로)

  • Joo, Jihyuk
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.488-496
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    • 2022
  • For over two years, after COVID-19 was first reported in the last quarter of 2019, the world has suffered from the pandemic. The Korean government has taken an initiative and has implemented a variety of policies to protect people from COVID-19. These policies have resulted in some suffering and inconvenience for people. In this context, we aim to find out what factors influence Korean college students' intention to social distance. We surveyed with Google's online survey tool(Google Form) for 116 Korean college students using a convenient sampling from December 30, 2020, to January 8, 2021. We put perceived susceptibility, perceived severity, perceived health status, level of involvement, and trust in the policy as independent variables into a multiple regression equation using the stepwise method. We found that intention to social distance was predicted by perceived susceptibility, level of involvement, and trust in the policy in the final model. The findings mean that the more people perceive themselves susceptible to COVID-19, and the more they get involved with COVID-19, and the more they trust their governmental policies on COVID-19, the more they agree on social distancing.

A Study on the Impacts of Shipping Service Firm's Perceived Relational Benefits on Switching Barriers and Customer Loyalty -Focusing on Tug Boat Service- (해운기업의 지각된 관계 혜택과 전환장벽 및 고객 충성도의 관계에 관한 실증연구 -예인서비스를 중심으로-)

  • Kim, Ikseong;Kim, Hyundeok
    • Journal of Korea Port Economic Association
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    • v.37 no.4
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    • pp.89-102
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    • 2021
  • The purpose of this paper is to study the impact of shipping service firm's perceived relational benefits on switching barriers and loyalty focusing on tug boat service. To achieve the purpose of the research, literature survey on existing literature, thesis, research report is performed and also reliability analysis, validity test and multiple regression analysis using SPSSWIN 18.0 is used in this research. To verify a research model and hypothesis, a questionnaire survey among employees of shipping companies and shipping agencies was executed. 76 copies of total 200 copies of questionnaires were collected and the number of questionnaire used for empirical analysis was 76 copies. The main results of the study are summarized as below. First, Hypothesis 1 "shipping service firm's perceived relational benefits has a positive impact on the switching barrier" was supported by this study. Second, Hypothesis 2 "shipping service firm's perceived relational benefits has a positive impact on the loyalty" was supported in this research. Finally, Hypothesis 3 "switching barrier has a positive impact on the customer's loyalty" was also supported. Further research can be extended by adding more questionnaires including more shipping service firms all over the nation.

An Empirical Study on the Effect of the Corporate Social Responsibility by Port Operation Organization on the Brand Asset, Reputation and Relationship Performance Perceived by Interested Parties (항만운영주체의 사회적 책임활동이 이해관계자가 지각한 브랜드자산과 평판, 관계성과에 미치는 영향에 관한 실증연구)

  • Seon, Hwa;Kim, Hyun-Deok
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.49-71
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    • 2022
  • The purpose of this paper is to study the effect of the corporate social responsibility by port operation organization on the brand asset, reputation and relationship performance perceived by interested parties. To achieve such a purpose, literature survey on various research papers and thesis, research report is carried out and also reliability analysis, validity test and multiple regression analysis using SPSS 18.0 are used. To verify a established research model for empirical analysis and hypotheses, questionnaires are distributed to the port operation organization, terminal operators, shipping companies and NGO. Total 414 copies of questionnaires were collected and used in this analysis. The main results of the study are summarized as below. First, it was confirmed that social responsibility of the port operation organization are classified into three categories; economic, legal, and charitable and ethical responsibility. Second, economic responsibility has a positive impact on the brand awareness and reputation. Third, legal responsibility has a positive impact on the trust and commitment. Fourth, charitable and ethical responsibility has a positive impact on brand image and awareness, reputation, trust and commitment. Further additional empirical research can be extended by distributing more questionnaires including several port operation organizations in Busan and Incheon.

Cyber Threats Analysis of AI Voice Recognition-based Services with Automatic Speaker Verification (화자식별 기반의 AI 음성인식 서비스에 대한 사이버 위협 분석)

  • Hong, Chunho;Cho, Youngho
    • Journal of Internet Computing and Services
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    • v.22 no.6
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    • pp.33-40
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    • 2021
  • Automatic Speech Recognition(ASR) is a technology that analyzes human speech sound into speech signals and then automatically converts them into character strings that can be understandable by human. Speech recognition technology has evolved from the basic level of recognizing a single word to the advanced level of recognizing sentences consisting of multiple words. In real-time voice conversation, the high recognition rate improves the convenience of natural information delivery and expands the scope of voice-based applications. On the other hand, with the active application of speech recognition technology, concerns about related cyber attacks and threats are also increasing. According to the existing studies, researches on the technology development itself, such as the design of the Automatic Speaker Verification(ASV) technique and improvement of accuracy, are being actively conducted. However, there are not many analysis studies of attacks and threats in depth and variety. In this study, we propose a cyber attack model that bypasses voice authentication by simply manipulating voice frequency and voice speed for AI voice recognition service equipped with automated identification technology and analyze cyber threats by conducting extensive experiments on the automated identification system of commercial smartphones. Through this, we intend to inform the seriousness of the related cyber threats and raise interests in research on effective countermeasures.

An Analysis of Factors on Wage Gap of Workers in Logistics Industry -Focusing on Factors that don't directly affect Productivity- (물류산업 종사자의 임금격차에 관한 요인분석 -생산성에 직접적 영향을 주지 않는 요인을 대상으로-)

  • Koo, Kyoung-mo
    • Journal of Korea Port Economic Association
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    • v.37 no.2
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    • pp.133-152
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    • 2021
  • The purpose of this study is to investigate the factors affecting the wages of workers in the logistics industry and to identify the current status of employment and wages in the logistics industry. Based on this, it sought to find analytical factors on the wages of workers in the logistics industry and explain their impact on the wage gap. The analysis data were interpreted as cross-sectional data from the National Statistical Office over the past decade and the analysis data were set to three types. The results of the analysis could be explained that three factors understood as wage discrimination factors that do not directly affect productivity generally have a significant impact on wage gap among workers in the logistics industry. Air and water transport industries received high salaries due to factors in the industry. The very low-paid sector for that was the land transport industry, and the courier industry as a detailed sector. Due to the nature of job factors, technicians and assistants received lower wages than other jobs. Due to the nature of the company's size factors, companies with 51 or more employees received higher wages than companies with 50 or less employees. In testing the effectiveness of multiple sources of ANOVA, the common 'industry × enterprise size' variable was explained to have a significant effect on gaps in wages for workers in the logistics industry. In addition, the comparison of the influence of the main effects of the three factors put into the analysis model shows that the industry has the most influence.

The effect of policy on Korean personal assistance service for persons with disabilities of labor market participation (장애인활동지원서비스제도의 노동시장 참여에 대한 정책효과)

  • Kim, Song Sook;Kim, Yoo-Min;Na, Ga-Yeon;Baek, Seung-Hee;Lee, Kun-Chul
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.267-274
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    • 2021
  • This study used data from the 6rd and 12th year of the Korean Welfare Panel to evaluate the effects of the Personal Assistance Service(PAS) system on the labor market of PAS users' participation. For the purpose of this study, 64 program groups using the Korean PAS and 344 control groups not using the Korean PAS were selected using Caliper matching among the propensity score matching. A chi-square test was used for the difference in characteristics between groups, and a simple difference-in-differences (DID) model and a double-difference multiple regression analysis of DID were performed to estimate the effect of thepolicy before and after the Korean PAS. As a result of the study, it was found that statistically, PAS had no significant effect on the labor market. This is due to the low number of system users, resulting in low post-hoc power, incomplete matching and limited availability of PAS Assistants for Disabled People. Therefore, In order to demonstrate the effectiveness of the Personal Assistance Service(PAS) system, specialized services and systems that meet the needs of the disabled and household members should be implemented.

A Study on System of Feasibility Study and Issues of Economic Analysis in Cultural Facility Construction: Focused on the National Museum of Contemporary Art(MMCA), Seoul (문화시설 건립 타당성조사의 체계와 경제성 분석에서의 쟁점 - 국립현대미술관 서울관 건립사업을 중심으로 -)

  • Jung, Sang-chul
    • Korean Association of Arts Management
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    • no.53
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    • pp.101-125
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    • 2020
  • This paper presents the problems and improvement methods in estimating demand and benefit, which have been controversial in the feasibility study of building cultural facilities. Although there are justifications for supplying cultural facilities by expanding leisure time and increasing income, the economic burden from the insolvent operation after construction is high. Feasibility studies can prevent these problems in advance. In order to estimate the demand for cultural facilities, similar facilities were selected and the gravity model was used to estimate the demand. In the future, it is necessary to prepare the criteria for setting the reference facility to increase the accuracy of the demand estimation. In addition, in the case of cultural facilities constructed through feasibility study, it is necessary to induce and enforce the disclosure of operational data and information, and to establish a database so that it can be used as a reference facility for demand estimation in future feasibility study on cultural facility. Accurate benefit estimation requires multiple CVM surveys. In addition to the current CVM survey, this paper suggest that supplementary online non-face-to-face surveys is considered. Furthermore, this research suggests that the use of video media for explanation of alternative materials for cultural facilities to be constructed because the WTP may be excessive due to lack of alternatives for survey respondents in the current CVM survey.

The effect of Art Experience on Consumption of Art and Culture: Focusing on Art Exhibition Visits (문화예술 경험 요인이 문화예술향유에 미치는 영향 - 미술 전시회 관람을 중심으로 -)

  • Lee, Ah Young;Kim, Bumsoo
    • Korean Association of Arts Management
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    • no.58
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    • pp.89-119
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    • 2021
  • This study empirically analyzes the factors that affect the people's enjoyment of pure culture and arts, especially art exhibitions. We use 56,588 sample data from the "The Survey of Cultural Enjoyment" collected by the Ministry of Cultrure, Sports and Tourism over the last 10 years and perform multiple regression and Multi-Way ANOVA to analyze the effect of individual's cultural experience on art exhibit visits. The results of the analysis show that the experience of participating in culture and arts events, culture and arts education, and participation in culture and arts clubs have a positive effect on the art exhibition visits. We also identify the positive interaction effects between the three independent variables. In other words, it was found that the average number of visits to art exhibitions was higher for groups who had experience of participating in culture and arts events, culture and arts education, and culture and arts clubs. This study provides a first empirical analysis on personal factors influencing art exhibition visits in Korea and lays the groundwork for future studies in developing a comprehensive predictive model for cultural art visits. In addition, we give policy implications and suggestions specifically, mid-term policies related to promoting art exhibition visits as an extension of individual's engagement with pure culture and arts through big data analysis.

The Effect of Self-Efficacy and Social Support of Nursing Students During Clinical Practice on Burnout (임상실습에서 간호대학생이 경험하는 자기효능감, 사회적지지가 소진에 미치는 영향)

  • Kim, Hye-Jeong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.315-322
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    • 2020
  • This study was carried out to provide basic data for prevention of burnout by measuring levels of self-efficacy, social support and burnout that nursing students experienced during clinical practice and identifying factors influencing burnout. This is a descriptive research targeting 173 junior- and senior-year nursing students in Y area, and data were collected from October 15th to November 4th 2019. For data analysis, frequencies and percentages were calculated, and t-test and ANOVA were conducted along with the Scheffé test as a post-test. In addition, Pearson's correlation coefficients and multiple regression analysis were employed. The study results are as follows. There were significant differences in self-efficacy, social support and burnout depending on grades(t= -2.20, p=.029) and major satisfaction(F=3.62, p=.029) among general characteristics of nursing students. When analyzing correlations among self-efficacy, social support and burnout of nursing students, there was a positive correlation between self-efficacy and social support(r=.214, p=.005), a negative correlation between burnout and self-efficacy(r=-.253, p<.001) and a negative correlation between burnout and social support(r=-.175, p=.021). Major satisfaction(β= -.21, p=.006) had the biggest influence on burnout, and it was followed by self-efficacy(β= -.16, p=.032) and social support(β= -.15, p=.047). The explanatory power of the model was 13.8 percent. In conclusion, it is required to improve university life satisfaction and clinical practice satisfaction and develop programs, which enhance social support and self-efficacy, for preventing burnout of nursing students during clinical practice.