• 복식
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• 제20권
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• pp.151-167
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• 1993

The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

• 보건의료산업학회지
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• 제1권1호
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• pp.110-124
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• 2007

Currently, we have seen sudden increase of demand for emergency medical services by reason for high-speed economic development increase of traffics, etc. in this society. Consequently the government enforced & operated emergency medical system in 1991 as a link of more positive countermeasure against it, but many problem; still remain in reality. In particular, the regional emergency medical center designated by the Ministry of Health and Welfare falls short of our expectations for its essential role by the reason of such as insufficiency in professional manpower and institutions concerned in small-scale hospital, matters with transportation system, preference of large hospital, etc. Therefore, this study was conducted grasp for the actual conditions of emergency medical system based upon literature research & the preceding studies and interview research the motive of coming hospital, satisfaction & understand to the subject of 150 persons of patients and their guardians who used regional emergency center of Pusan National University Hospital, thereby examining & analysing the cause of emergency room overcrowding by non-emergency cases, one of the problem; enumerated from preceding studies. The main result of this study is as follows. First the actual condition of non-emergency patients coming hospital for examining overcrowding of emergency medical center showed that, of the patients who used the emergency medical center, non-emergency patients accounted for 49.3%, which acted as the main cause of delaying medical care for emergency cases, cases of which medical person or first-aid man decided to come hospital accounted for 36.1 %, thereby suggesting essential need for re-education & wide public information to even the professional manpower besides patients & guardians for their using emergency medical system. Second, as the result of researching patient acknowledgement with reference to their using emergency medical center, the rate of their giving right answer is no more than 60%, which means that non-emergency cases' using as such is due to the shortage of their knowledge of the said emergency medical center, which suggests us that wider P.R for emergency medical system to common people who may be one of the patients of it at any time is still in need. Third, the result of researching for finding out a future remedy of emergency medical system showed that the users who know well of the way of using emergency medical center had relatively high satisfaction of it, ones who have lesser knowledge of it lower satisfaction and users who feel in need of emergency specialized manpower feel the necessity of public information of emergency medical information center(1339) at the same time. The finding of examining the subject of study, in conclusion, showed that the degree of the patients & their guardians' understanding of emergency medical system is lower and the medical persons concerned also had no distinct difference in their understanding of it from the common people's, which suggests us for extensive enforcement of systematic education and public information in aspect of the government via various media for the purpose of effective operation of emergency medical center.

• 한국의상디자인학회지
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• 제9권1호
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• pp.141-148
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• 2007

As Backje(B.C. 18-A.D. 600) is the whole area of Chungcheong, Jeonra, Kangwon and Gyeongsang provinces, the son of the founder of Goguryeo, King Onjoe, making the castle Wu'irae capital of the nation, founded Backje. The capital was transferred to Hansung by B.C. 5 and then to Gongju by A.D. 475. Backje governed the east of China and the northeastern coast. Due to the effect of Chinese culture there are remarkably Chinese cultural elements in dress and its ornament of Baekje. Therefore on the side of cultural part, the noble culture was formed more polished than that of Goguryeo, which affected the culture of dress and ornament. And also there were class differentiation noticeably. Baekje created splendid culture and affected the culture development of Shinra and Japan. The motive of culture creation could be the top of three countries in the foreign trade because there were geographically the widest vast plain and coastline which stretches out from north to south. Although there haven't been many materials about the cultural heritage and records more than other countries, through the modern visual point its design is fresh and more elegant those of other countries. But the fact is that there are few materials related to Baekje. What is worse, there rarely remains all original form and most of them are broken and lost. According1y, we cannot understand not only an original form of Baekje culture and but also the meaning included in it. It goes without saying that there are few materials about the clothes and fabrics. As understanding the culture of Baekje itself is insufficient, a culture enterprise utilizing it - to improve both the added value and economical achievement while combining the latest culture resources with other fields - hasn't been successful. In this study, the purpose is to improve economic power through commercialization and industrialization of the sources of the culture of Baekje. By reanalyzing a form and an image of Baekje relics, it is designed with new motif and modem preference on the condition of our peculiar cultural heritage. And while using this motif with Jacquard pattern, we made it possible to be applied to real life such as interior trinkets, etc.

• 한국산학기술학회논문지
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• 제20권8호
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• pp.190-199
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• 2019

본 연구는 대학생의 선호직업유형이 진로결정과정에서 확증편향과 취업불안에 미치는 영향을 분석하는 양적연구이다. 본 연구 설문조사는 서울과 수도권에 소재한 대학교 재학생을 대상으로 2017. 7. 10~8. 8까지 5주 동안 500부의 설문지를 배포하였다. 이 중 유효한 482명을 연구대상으로 데이터 코딩(data coding)과 데이터 크리닝(data cleaning)을 거쳐, SPSS 18.0 통계와 AMOS 18.0 프로그램으로 분석하였다. 본 연구의 주요결과는 확증편향에 대한 선호직업유형 중 사업형은 정(+)적 직접영향력(${\beta}=.374$), 자유형은 정(+)적 직접영향력(${\beta}=.326$), 직장형은 부(-)적 직접 영향력(${\beta}=-.274$)을 보였다. 취업불안은 직장형만 더 가중되며, 확증편향은 사업형과 자유형이 노력이나 성취동기에서 원인을 찾는 반면, 직장형은 사회적 환경 및 구조적 문제로 인식한다는 결과를 보여주었다. 결국, 확증편향과 취업불안은 정도의 차이가 있을 뿐 모든 사람이 가지고 있으며 여기에 개인별 선호 직업유형이 영향을 미친다는 것이다. 대학생들의 선호직업유형이 취업준비과정에서 갖는 확증편향과 불안감을 이해하고 취업불안감소에 도움이 될 수 있음이 검증되었으며, 진로지도에 유용하게 활용될 것으로 기대된다.

• 한국전통조경학회지
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• 제37권3호
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• pp.119-126
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• 2019

본 연구는 동양 문화권으로 분재 역사가 깊은 한·중·일 분재문화산업의 양식 및 소재 등에서 분재특성을 이해하고 문화적으로 어떤 의미와 변천이 있는지 관련 문헌자료 등을 조사하였다. 또한 분재산업의 계획입안 자료를 제공하고자 관련 종사자들을 대상으로 설문조사를 실시하여 국가, 연령, 연간소득수준, 분재관련 활동경력 측면에서 교차분석, 인식 및 선호조사를 하였다. 분재문화의 인식조사 분석에서 분재를 하게 된 동기 및 목적은 꽃나무가 좋아서, 평소 분재에 관한 기술정보를 획득하는 곳은 분재원이며, 대부분 1곳 이상의 분재동호회에 가입하여 월 1회 이상, 평균 4시간 정도 작품 활동을 하며, 주로 대도시 지역에서 왕성하게 활동하는 것으로 나타났다. 분재문화 선호도 분석에서는 좋아하는 분재의 크기는 중품(20~50cm) 미만, 좋아하는 수종의 특성은 수형의 아름다움으로 나타났다. 분재관련 기술교육에 관한 분석에서는 분재관리 시 손질은 직접 손질, 평소 분재전문가와는 교류를 한다가 높게 나타났고, 전문가와의 교류를 통해서는 분재기술을 배우고 있는 것으로 나타났다.