• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.652-661
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• 2015

연구의 목적은 학습자의 사회비교동기 유형에 따라 이러닝 참여도 동기부여자인 EngageGram이 학습자들의 이러닝 참여도에 미치는 영향에 차이가 있는지를 분석하는 것이다. 연구에 참여한 학습자들은 A대학교 '창의적 사고' 교과목을 수강한 144명(남: 106명, 여: 38명)이다. 학습자들의 사회비교동기는 사회비교동기 척도를 활용하는 방법과 학습자들이 이러닝 학습상황에서 EngageGram을 보고 든 느낌이나 생각을 적도록 한 의견을 분석함으로써 사회비교동기 유형을 구분하였다. 연구결과, 사회비교동기 척도를 활용한 경우, 학습자들의 사회비교동기 수준과 이러닝 참여도간 통계적으로 유의미한 상관관계가 없는 것으로 확인되었다. 그러나 이러닝 학습맥락에서 수집한 학습자들의 의견을 분석함으로써 도출한 사회비교유형에 따른 이러닝 참여도에는 통계적으로 유의미한 차이가 있는 것으로 나타났다. 학습자들은 학습상황에서 대체로 자기보다 참여도가 높은 학습자들을 비교대상으로 선정함으로써 참여동기가 촉진되는 것으로 확인되었다. 이 연구는 학습자의 특성을 고려한 학습분석연구 분야에 유의미한 시사점을 제공하리라 기대된다.

• 디지털융복합연구
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• 제14권1호
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• pp.291-303
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• 2016

본 연구는 뇌졸중 환자의 재활동기에 미치는 융복합적 영향요인을 확인하고자 시도되었다. 대상자는 재활병원 및 요양병원에 입원 중인 뇌졸중 환자 138명으로 일대일 면담을 통해 설문지를 작성하여 자료를 수집하였다. 자료는 기술적 통계, t-test, ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression로 분석하였다. 연구결과, 뇌졸중 환자의 재활동기는 임파워먼트(r=.467, p<.001)와 유의한 상관관계가 있었으나 지각한 스트레스와는 유의한 관계를 보이지 않았다. 회귀분석 시 재활동기에 가장 큰 영향을 미치는 요인은 임파워먼트(${\beta}=.432$, p<.001)였고, 다음으로 주간호자(${\beta}=.175$, p=.023)로 확인되었으며, 이 변인들은 뇌졸중 환자의 재활동기를 총 24% 설명하는 것으로 나타났다. 따라서 본 연구의 결과에 따라 뇌졸중 환자의 재활동기를 증진시키기 위해 이들 영향요인을 고려한 융복합적 치료전략을 개발하고 적용할 필요가 있겠다.

• 농촌지도와개발
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• 제12권1호
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• pp.83-95
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• 2005

본 연구는 참여동기를 유형화한 연구들 중 경제학적인 틀로 참여동기를 유형화한 Olsen의 연구,개인수준에서 사회운동 참여에 영향을 미치는 변수를 고찰한 Klenderman의 연구, 사회발전을 위한 주민 자신의 능동적 역할의 측면에서 본 주민 참여동기를 고찰하여 국내연구에서 가장 널리 구분하는 이기적 참여동기와 이타적 참여동기로 구분하여 고찰하였다. 첫째, 이기적 참여동기는 비용 편익 판단기준을 일반적으로 직업 혹은 경력과 관련시키는 경우가 많다. 이기적 참여동기를 가지고 있는 사람의 보상체계는 단기간에 획득할 수 있는 직접적인 이득이나 다른 사람을 돕는 일이 대부분인 봉사활동인 경우조차도 이기적인 동기가 녹아져 있음을 알 수 있었다. 또한 젊은층의 사람들은 직장을 구하는데 도움이 될 수 있는 기술을 배우기 위하여 봉사활동에 참여하기도 한다. 이러한 활동참여의 경험이 미래에 직업을 구하거나, 인간관계를 형성한다거나, 좋은 직장을 구하는데 좋은 계기나 기회로 활용되기도 하기 때문인다. 이러한 이기적 동기를 가진 참여자들은 개인의 성장과 직업발전에 큰 관심을 갖고 있으며, 이러한 도구적인 요인이 남을 돕는 요인보다 더 크게 영향을 미치는 것으로 파악되기도 한다. 둘째, 이타적 참여동기는 타인의 복지의 향상을 위해 노력하는 것이다. 이타적 참여동기를 갖고 있는 사람들은 개인의 성과나 개인적인 관심보다는 사회적으로 더 큰 가치가 있는 목적을 추구하는 경향이 있다. 하지만, 이타주의적인 동기를 갖고 있는 사람들이 모두 자신의 희생을 바탕으로 활동을 하거나 자신의 이익에 반하는 행동을 하는 것은 아니다. 즉, 개인의 편익과는 무관하게 도움이 필요한 타인을 돕고 그들의 복지를 증진시키기 위하여 노력하는 것이 이타주의적 참여동기의 큰 특징이라고 할 수 있다. 따라서 이타주의적 참여동기를 갖고 있는 사람들은 자신들의 공헌이 타인의 복지를 향상시킬 가능성이나 개연성만 있더라도 활동에 참여하게 된다. 최근에 동기에 관한 조사들에서 이타적 동기보다는 이기적 동기가 높게 나타나고 있는데(조휘일, 1990; 홍승혜, 1995; 권지성, 1999; 김소영, 2000; 이종혜, 2001; 이근주, 2002; 고운미, 2004), 이는 참여활동가들에게 이타적 동기뿐만 아니라 이기적 동기 또한 중요성이 증가하고 있음을 알 수 있다.

• 산경연구논집
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• 제13권4호
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• 복식문화연구
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• 제20권4호
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• pp.535-548
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• 2012

The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

• 한국컴퓨터정보학회논문지
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• 제23권8호
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• pp.107-114
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• 2018

This study was conducted for the purpose of examining the effects of team trust element of rugby players on self-determination motive and team performance. As for the study subjects, rugby players participated in the 97th national athletic meet in 2016 were selected. As for data collection, in the total of 221 copies of samples were collected through convenience sampling method and 182 copies were used for the final analysis. Using SPSS 18.0, the collected data were analyzed through frequency analysis, exploratory factor analysis, Cronbach's ${\alpha}$ test, correlation analysis and multiple regression analysis and the following conclusions have been obtained. First, as for the effects of rugby players' team trust element on self-determination motive, it was found that team trust influenced external moderation, internal moderation, integrated moderation and identification moderation, and teammate trust influenced internal moderation, integrated moderation and identification moderation. Second, as for the effects of rugby players' team trust element on team performance, it was found that team trust and teammate trust influenced team performance. Third, as for the effects of rugby players' self-determination motive on team performance, it was found that integrated moderation and internal moderation influenced team performance.

• 한국간호교육학회지
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• 제12권1호
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• pp.5-12
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• 2006

Purpose: The purpose of this study was to examine the effects of learning motive enhancing program on academic self efficacy, learning habits, and self esteem in underachieve nursing college students. Method: This study was an one group pre and post test design. Underachievers in nursing college (n=38) were participated. Learning motive enhancing program was carried out for 110 minutes a week for 8 weeks. Academic self efficacy was measured by an academic self efficacy scale developed by Kim ae young & Park in young in 2001. To assess learning habits, the learning habits measurement scale developed by Kim young jin was used. Self esteem was measured by Rosenberg's self esteem scale. Result: After completing the learning motive enhancing program, significant improvement was found in learning habit and self esteem. As for sub-factors, efficacy for self confidence among academic self efficacy showed significant differences after treatment. Conclusion: Learning motive enhancing program appears to be effective in increasing learning habit and self-esteem of underachievers in nursing college students.

• 복식
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• 제63권3호
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• pp.33-45
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• 2013

This work developed the basic motive design utilizing the physical beauty of the traditional ornaments used uniquely by Korean females and suggested some textile designs and fashion cultural product designs. As a research method, computer design programs Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as well as literature examination. The motive was mainly based on the dwiggoji and ddeoljam, which are female ornaments. The formative shape in woman ornaments was classified into four kinds: plant, animal, geometry, and hybrid. The hybrid type was divided further into such combinations as plant, animal, and geometry, which came up with 8 fundamental motives for design development in total. With regard to the basic motive design, the coordinated concept was adopted with a combination of traditional taste and contemporary taste in harmony for the expression of delicate image on the condition that the basic format in female ornament is maintained. Textile design was processed with symmetry, rotation, repeat, and overlap as fundamental motive. As to the design for fashion cultural products, design mapping was proposed for neckties, handbags, clutches, shirts, and one-pieces. Utility and beauty in the traditional ornaments unique to Korean women could be recognized once again through this work. This work also assured the possibility for the endless improvement as a design development motive with originality.

• 대한가정학회지
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• 제47권6호
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• pp.39-49
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• 2009

The purpose of this study were to compare school uniforms made in major and minor companies. Especially, purchasing motives, fitting satisfaction, and mending behaviors of school uniform were compared by middle and high school students. The most evident difference was exhibited in purchasing motive. Brand preference was the most important criterion in purchasing motive from a major company, while good pricing was the most important criterion in purchasing motive from a minor company. Apart from purchasing motive, purchasing behaviors such as fitting satisfaction, mending and mended part of school uniforms were not significantly different in relation to sex, grade, and type of company. These results indicate that major companies should consider lowering their prices and also adopt a high quality strategy for school uniform production. Minor companies need to identify areas of differentiation between themselves and larger companies, and produce niche market products that are for appealing to teenagers with a tendency to orient towards brands instead of quality. Furthermore, mature teenagers as consumers of school uniforms are receptive towards competition for reasonable price.