The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A Qualitative Study on Factors related to Achievement Motivation of Beauty Industry Professionals

미용 산업체 종사자의 성취동기 관련 요인에 관한 질적 연구

  • Kang, Joo-A (Dept. of Clothing, Sungshin Women's University) ;
  • Rhee, Young-Ju (Dept. of Clothing, Sungshin Women's University)
  • 강주아 (성신여자대학교 의류학과) ;
  • 이영주 (성신여자대학교 의류학과)
  • Received : 2012.05.07
  • Accepted : 2012.08.01
  • Published : 2012.08.31
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Abstract

The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

Keywords

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