• 제목/요약/키워드: motive

검색결과 1,365건 처리시간 0.031초

서울지역 주부의 신용카드에 관한 지식, 사용동기, 관리행동간의 관계 (Relationship among information motive and management behavior of using credit card)

  • 임정빈;이영호
    • 가정과삶의질연구
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    • 제10권2호
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    • pp.245-261
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    • 1992
  • The Purpose of this study is to find out ;Which is the recognition of housewives abut the credit cards as a financial tool\ulcorner by what kind of motive is the use made\ulcorner How important the using credit card in the financed to household\ulcorner For this purpose, a survey was conducted by interview using questionnaire. The data were analyzed by frequency , percentage, arithmetic mean, standard deviation, x2 -test, ANOVA, correlation, multiple regression using SPSS/PC+ linear structural relationship using LISREL VI program. the conclusion deduced through result of data analysis and the discussion are as follows; First, in the respondent housekeeping, monthly average repayment of credit card is about 1/3 of the living expenses. Second, the knowledge of respondents about credit card was low generally Third, respondents use credit card by the motive of circulating money rather tan the motive of convenience. Fourth , generally respondents are not overdue the charge of credit card, but the smaller the cost of living is or the larger the motive of using credit card, the more overdue the charge of credit card. Fifth, as a result of linear structural relationship among the information credit card, motive of use and management behavior, the motive of using credit card effect on the management of credit card more directly than the knowledge of credit card. Sixth, as credit card is spread widely on the future, the information of credit card will be important variable on the personal credit and the management of credit card will be more important in the household financial management.

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성인의 학습특성과 평생학습 참여동기가 학습성과에 미치는 영향 : 지혜의 매개효과 (Influence of Adult Learning Characteristics and Lifelong Learning Participation Motivation on Learning Outcomes: Mediating Effect of Wisdom)

  • 노유석;송선희
    • 한국콘텐츠학회논문지
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    • 제19권5호
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    • pp.389-403
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    • 2019
  • 본 연구의 목적은 성인의 학습특성과 평생학습 참여동기 그리고 지혜가 학습성과에 미치는 영향을 살펴보고, 학습특성과 평생학습 참여동기가 학습성과에 미치는 영향에서 지혜의 매개효과가 나타나는지를 살펴보는 것이었다. 연구대상은 서울, 인천, 경기도 지역에서 평생학습에 참여하였거나 참여하고 있는 20세에서 69세 이하의 성인학습자 425명을 대상으로 하였다. 본 연구의 결과는 다음과 같다. 첫째, 학습특성, 평생학습 참여동기, 지혜, 학습성과 간의 관계를 살펴 본 결과, 모든 변인 간 상호 유의한 관련성이 있는 것으로 나타났다. 둘째, 학습특성, 평생학습 참여동기, 지혜가 학습성과에 미치는 영향을 살펴 본 결과 학습성과에 영향력을 가장 많이 미치는 변인은 학습가치였으며, 그 다음으로 인지적 역량, 활동지향 동기, 학습지향 동기, 긍정적 인생태도 순으로 나타났다. 셋째, 학습특성과 평생학습 참여동기가 학습성과에 미치는 영향에서 지혜의 매개효과를 살펴 본 결과, 학습특성이 학습성과에 미치는 영향에서 지혜가 완전매개 효과가 있었고, 평생학습 참여동기가 학습성과에 미치는 영향에서 지혜는 부분매개 효과가 있었다. 이와 같이 성인의 학습특성과 평생학습 참여동기가 지혜를 매개로 학습성과를 효과적으로 높일 수 있는 것으로 나타났다. 따라서 평생교육 현장에서 학습특성과 평생학습 참여동기를 고려하여야 하며, 지혜는 학습성과를 높이는데 중요한 변인이므로, 지혜와 관련한 학습환경이 중요하다는 것을 시사하고 있다.

래리 그레니디어 솔로 연주에서 활용되는 모티브 전개기법에 관한 연구 (A Study on the Motive Development of Larry Grenadier Bass Solo)

  • 이필원
    • 한국산학기술학회논문지
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    • 제16권12호
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    • pp.8830-8835
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    • 2015
  • 모티브는 멜로디를 구성하는 가장 작은 단위로 선율의 기본이 되며, 무엇인가 창작을 하는 시발점이다. 솔로를 연주함에 있어 멜로디(Melody)를 구성하는 방법 중 모티브(Motive)를 만들고 그것을 변형 또는 발전 시켜 솔로를 전개하는 방식이 중요한 요소로서 작용을 하는데, 즉흥적으로 이루어지는 재즈 솔로에서 모티브를 어떻게 변형, 발전시켜 전개하였는지 분석하여 이를 활용하는 것은 좀 더 멜로딕(Melodic)한 솔로에 접근 하는 하나의 방식 또는 아이디어가 될 수 있다. 본 논문은 현재 컨템포러리 재즈(Contemporary Jazz)에서 독창적인 아이디어로 여러 장르에서 왕성하게 활동 중인 연주자 래리 그레니디어(Larry Grenadier)의 솔로 중 모티브를 중심으로 솔로를 전개한 3곡을 선곡하여 어떠한 전개기법으로 모티브를 변형, 발전 시켰는지에 대해 분석하였다. 모티브의 판단기준은 서론에서 언급한 모티브 전개기법에 의거하였기 때문에 모티브로 보이지만 모티브 전개기법으로 분석이 불가능한 경우 이를 분석 대상에서 제외한 것은 본 논문의 연구에 있어 한계점으로 남으며 향후 보완하여 연구가 필요한 부분이다.

쇼핑동기와 앱 브라우징이 모바일 패션제품 충동구매에 미치는 영향 (Effects of Shopping Motives and Apps Browsing on Mobile Impulse Buying of Fashion Products)

  • 박은주
    • 한국의류산업학회지
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    • 제19권3호
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    • pp.280-288
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    • 2017
  • This study tested how the mobile impulse buying(m-impulse buying) of fashion products was related to shopping motives and mobile applications(apps) browsing in the context of mobile shopping. A total of 316 self-administered questionnaires were obtained from college students who had experienced m-impulse buying of fashion products during the most recent six months. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among shopping motives(e.g., hedonic shopping motive and utilitarian shopping motive), apps browsing, and m-impulse buying of fashion products(e.g., fashion-oriented impulse buying and pure impulse buying) by AMOS 21.0. Findings showed that hedonic shopping motive and utilitarian shopping motive had significant effects on apps browsing in their mobile shopping. Apps browsing had a significant effect on fashion-oriented impulse buying, but did not significantly effect on pure impulse buying of fashion products. Additionally, the hedonic shopping motive had directly significant effects on both fashion-oriented impulse buying and pure impulse buying, whereas the utilitarian shopping motive significantly effected on only the pure impulse buying of fashion products in their shopping. This study suggests that the hedonic shopping motive played an important role to determine the m-impulse buying of fashion products and the utilitarian shopping motive played a role in activating apps browsing relevant to mobile shopping for fashion products. Managerial implications are discussed for retailers related to the fashion products in mobile shopping.

태극문양을 활용한 국제 경기용 골프웨어에 관한 연구 (The Study of the Golf Wear for International Game Using Taeguk Motive)

  • 이연순;이정은;김경아
    • 한국의류산업학회지
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    • 제11권5호
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    • pp.691-700
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    • 2009
  • The purpose of this study is textile design development of the golf wear for international game in which it can inform the status of Korea through the visualization of the national symbolic image, and for this we developed the motive of modern Taeguk motive. According to an increase of popularization of the golf wear and participation of international game, the status of our country needs to be enhanced by developing the motive which the Korea symbolic pattern applied and applying to the golf wear, and it needs to contribute to the fashion industry through commercialization. 'Taeguk' is love with ideological concept and the Korea Founding Principles. The symbolic characteristic in which it represents the Korean image is clear. We presented applicable modern direction based on the figurative features and meaning of traditional pattern. The result of modernized Taeguk motive application to golf wear, effect of our country symbol showed up on a large scale in case of using single motive. And the pattern in which many arrangement methods are applied was more effective that it applies as the part of the detail than the front construction. In addition, we consider that It makes a large contribution to the fashion industry's development by application of fashionable pattern added in applied motive to golf wear.

개인적 변인과 환경적 변인이 아동의 게임중독경향에 미치는 영향 (The Individual and Environmental Variables that Affect Children’s Game Addiction Tendency)

  • 이경님
    • 대한가정학회지
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    • 제42권4호
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    • pp.99-118
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    • 2004
  • This study examined different individual and environmental factors that affect children's game addiction tendency. As individual variables, game user' motivation, self-control, and self-esteem were included in the analysis. As family variables, communications with mothers, parental control of children's computer use and parental internet use were examined, as school variables, school adjustment and teacher's supervision of children's computer use, and as peer variables, peer group's attitude toward computer games were used. The sample consisted of 994 fifth and sixth grade children. Statistics and methods used for the data analysis were Cronbach's alpha, frequency, percentage, two way ANOVA, Pearson's correlation and Hierarchical Regression. Several major results were found from the analysis. First, boys were addicted more than girls. No difference was found in the addiction tendency between the 5th graders and the 6th graders. Second, game users' motivation, that is, their interest-amusement motive, avoidance motive and aggressive motive, had a positive correlation with their game addiction tendency. However, self-control and self-esteem had a negative correlation with children's game addiction tendency. Third, problematic communications with mothers and parental control of children's computer use had a positive correlation with children's game addiction tendency. Open communications with mothers had a negative correlation with children's game addiction tendency. Fourth, school adjusaent had a negative correlation with children's game addiction tendency. And peer group's attitude towards computer games had a positive correlation with children's game addiction tendency. Fifth, low self-control, peer group's attitude towards computer games, children's interest-amusement motive, avoidance motive, aggressive motive, school lesson adjustment, parental control of children's computer use and school nile adjustment were important predicting variables of boy's game addiction tendency. Avoidance motive, low self-control, interest-amusement motive, peer group's attitude towards computer games, and parental control of children's computer use were important predicting variables of girl's game addiction tendency.

해외직접구매 소비자의 지각된 위험과 커뮤니티 이용동기, 가격민감도가 고객만족에 미치는 영향 - 유·아동복 구매자를 중심으로 - (Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction - Focus on children's wear customers -)

  • 김기연;황선진
    • 복식문화연구
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    • 제26권6호
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    • pp.951-965
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    • 2018
  • The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

어머니의 결혼만족도 및 양육행동과 아동의 성취동기간의 관계 (The Relationship of the Mothers' Marital Satisfaction, Child-rearing Behaviors and Children's Achievement Motive)

  • 노명희
    • 대한가정학회지
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    • 제29권4호
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    • pp.181-206
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    • 1991
  • The purpose of this study was to analyze the relationship of the mother's marital satisfaction, child-rearing behaviors and children's achievement motive. The subjects were 456 pairs of 5th-6th elementary school graders and their mothers in Kwangju. Data were collected regarding mothers' marital satisfaction, child-rearing behavior, children's achievement motive, and the demographic variables of the child. Data analysis were conducted by the method of factor analysis, one-way ANOVA, Pearson's correlation, multiple regression, and path analysis. It was found significantly that fathers' job level, mothers' marital 'affection' behavior had direct effects on children's achievement motive. And it was found that maternal employment had indirect effect on children's achievement motive.

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상표애착동기 유형에 따른 의복관여와 의복행동 (The Brand Attachment Motive Segments: Clothing Involvement and Clothing Behavior)

  • 황진숙
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.37-46
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    • 2008
  • The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

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외식업 창업 자금 및 점포 특성이 창업 동기에 미치는 영향에 관한 연구 - 대구.경북 지역 창업자를 중심으로 - (The Effect of Initial Expenses for Food Service Business and Shop Characteristics on the Motive of Starting Business - Focused on the Founders in Daegu and Gyeongbuk Areas -)

  • 임현철
    • 한국조리학회지
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    • 제14권4호
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    • pp.119-133
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    • 2008
  • This study researched the effect of initial expenses for food service business and shop characteristics on the motive of starting business through questionnaires(from April to May, 2008). The results are as follows. First, for the hypothesis, 'the motive of starting business depends on its initial expenses', the significance probability of good commercial area was .015 and that of retirement was .020, showing statistically significant difference. F values were 2,889 and 2.734 each, which showed significant difference by 0.001. Second, for the hypothesis, 'the motive of starting business depends on shop characteristics', the significance probability of the accomplishment desire, the future stability and the retirement were .011, .009, and .025 each, showing statistically significant difference. F values were 2,616, 3.034 and 3.177 each, showing significant difference by .001. Lastly, initial expenses for business and shop characteristics showed significant difference according to the demographical variables on the motive of starting business. This study shows the problem of starting business with no extra funds. It is important to reflect the opinions of founders about the commercial building lease protection law for them to concentrate on business. The founders should research for menu and systems and be aware of the tendency of the industry for sure.

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