• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.652-661
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• 2015

The purpose of this study is to investigate the effects of EngageGram which is a motivator of e-learning participation on learners' online participation according to the types of social comparison motive. Research participation was 144 undergraduate students (male: 106, female: 38) who took the course entitled "Creative Thinking." Social comparison motive of learners were investigated by two methods: social comparison motive scales and learners' opinions on EngageGram. As results, there was no statically corelation between the types of social comparison motive by using scales and online participation, however, there was statically differences on e-learning participation according to the types of social comparison motives by analyzing learners' opinions. Learners mostly have self-enhancement motive in a learning context so they are motivated to participate actively by EngageGram. This study provide useful implication in the research area of learning analytics.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.291-303
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• 2016

The purpose of this study has been done to identify the influencing factors on rehabilitation motive of stroke patients. A sample of 138 stroke patients in Long-term Care and rehabilitation hospitals completed questionnaires through face - to - face interviews. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression. Rehabilitation motive of stroke pacients was correlated with empowerment (r=.467, p<.001), but not with perceived stress(r=.-.186, p=.029). In a multiple regression, empowerment (${\beta}=.432$, p<.001) and primary care-giver (${\beta}=.175$, p=.023) were associated with rehabilitation motive. These factors attributed to 24% of the total variance in rehabilitation motive. Therefore, the study finding suggests that these significant factors should be considered when developing and implementing convergent care strategies for stroke patients in order to promote their rehabilitation motive.

• Journal of Agricultural Extension & Community Development
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• v.12 no.1
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• pp.83-95
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• 2005

The objectives of this study were: a) to determine the motive types of residents' participation in environmental NGO action program, b) to identify factors related to their motive in the activities, and c) to provide strategic implications to satisfy their motive. For the purpose, the researchers reviewed related literatures on motivation studies and various theories related to residents' participation. Based on the findings of this study, the following suggestions could be offered for the environmental NGO program activities : 1) Environmental NGOs should offor motive-friendly programs which may help the residents' participation in the NGO activities. 2) Environmental NGOs should provide diverse activity programs to facilitate participation and to gratify their motive. 3) To satisfy the motive of participation, environmental action programs should be organized and conducted through a careful considerations of the motive type of the peoples' participation, the characteristics of residents, and so on.

• The Journal of Industrial Distribution & Business
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• v.13 no.4
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.535-548
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• 2012

The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.107-114
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• 2018

This study was conducted for the purpose of examining the effects of team trust element of rugby players on self-determination motive and team performance. As for the study subjects, rugby players participated in the 97th national athletic meet in 2016 were selected. As for data collection, in the total of 221 copies of samples were collected through convenience sampling method and 182 copies were used for the final analysis. Using SPSS 18.0, the collected data were analyzed through frequency analysis, exploratory factor analysis, Cronbach's ${\alpha}$ test, correlation analysis and multiple regression analysis and the following conclusions have been obtained. First, as for the effects of rugby players' team trust element on self-determination motive, it was found that team trust influenced external moderation, internal moderation, integrated moderation and identification moderation, and teammate trust influenced internal moderation, integrated moderation and identification moderation. Second, as for the effects of rugby players' team trust element on team performance, it was found that team trust and teammate trust influenced team performance. Third, as for the effects of rugby players' self-determination motive on team performance, it was found that integrated moderation and internal moderation influenced team performance.

• The Journal of Korean Academic Society of Nursing Education
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• v.12 no.1
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• pp.5-12
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• 2006

Purpose: The purpose of this study was to examine the effects of learning motive enhancing program on academic self efficacy, learning habits, and self esteem in underachieve nursing college students. Method: This study was an one group pre and post test design. Underachievers in nursing college (n=38) were participated. Learning motive enhancing program was carried out for 110 minutes a week for 8 weeks. Academic self efficacy was measured by an academic self efficacy scale developed by Kim ae young & Park in young in 2001. To assess learning habits, the learning habits measurement scale developed by Kim young jin was used. Self esteem was measured by Rosenberg's self esteem scale. Result: After completing the learning motive enhancing program, significant improvement was found in learning habit and self esteem. As for sub-factors, efficacy for self confidence among academic self efficacy showed significant differences after treatment. Conclusion: Learning motive enhancing program appears to be effective in increasing learning habit and self-esteem of underachievers in nursing college students.

• Journal of the Korean Society of Costume
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• v.63 no.3
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• pp.33-45
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• 2013

This work developed the basic motive design utilizing the physical beauty of the traditional ornaments used uniquely by Korean females and suggested some textile designs and fashion cultural product designs. As a research method, computer design programs Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as well as literature examination. The motive was mainly based on the dwiggoji and ddeoljam, which are female ornaments. The formative shape in woman ornaments was classified into four kinds: plant, animal, geometry, and hybrid. The hybrid type was divided further into such combinations as plant, animal, and geometry, which came up with 8 fundamental motives for design development in total. With regard to the basic motive design, the coordinated concept was adopted with a combination of traditional taste and contemporary taste in harmony for the expression of delicate image on the condition that the basic format in female ornament is maintained. Textile design was processed with symmetry, rotation, repeat, and overlap as fundamental motive. As to the design for fashion cultural products, design mapping was proposed for neckties, handbags, clutches, shirts, and one-pieces. Utility and beauty in the traditional ornaments unique to Korean women could be recognized once again through this work. This work also assured the possibility for the endless improvement as a design development motive with originality.

• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.39-49
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• 2009

The purpose of this study were to compare school uniforms made in major and minor companies. Especially, purchasing motives, fitting satisfaction, and mending behaviors of school uniform were compared by middle and high school students. The most evident difference was exhibited in purchasing motive. Brand preference was the most important criterion in purchasing motive from a major company, while good pricing was the most important criterion in purchasing motive from a minor company. Apart from purchasing motive, purchasing behaviors such as fitting satisfaction, mending and mended part of school uniforms were not significantly different in relation to sex, grade, and type of company. These results indicate that major companies should consider lowering their prices and also adopt a high quality strategy for school uniform production. Minor companies need to identify areas of differentiation between themselves and larger companies, and produce niche market products that are for appealing to teenagers with a tendency to orient towards brands instead of quality. Furthermore, mature teenagers as consumers of school uniforms are receptive towards competition for reasonable price.