• Journal of Korea Game Society
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• v.10 no.1
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• pp.47-56
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• 2010

This study analyzes MMORPG in user's desire perspective and tried to find specific motivation factors. In research result, character has been separated in user character, another user character, boss monster and support character. And character's factor analysis yielded three factors: visual attraction, psychological propensity and competence. The result of the regression analysis about character's motivation factor show that it is significantly different that motivation level and motivation factors from each character. This finding implies that specific motivation factors can serve to make strategy for motivate user's game playing.

• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.17-30
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• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.97-107
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• 2020

This Study designed to examine the effects of participation motivation of Dance Sports Activation. The dance sports club participants were selected by systematic stratifies cluster random sampling method. The questionnaire was given to 320 members of badminton club members and engaging in the range activity from March 2019 to April 2019. After collecting the questionnaires, I exclude 20 unreliable questionnaires which were incomplete, incorrectly marked or double marked, and used 300 questionnaires for the study. The conclusion of this research was as follows: First, Participation motivation had a effect on enjoyment factor in dance sports club participants. Second, Participation motivation had a effect on exercise dependence in dance sports club participants. Third. Enjoyment factor had a effect on exercise dependence in dance sports club participants. It was concluded that participation motivation would be beneficial for enjoyment factor and exercise dependence in dance sports club participants.

• Journal of Families and Better Life
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• v.24 no.1 s.79
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• pp.71-82
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• 2006

The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.221-229
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• 2022

This study is to develop and validate the academic motivation scale for medical students(AMSMS) based on self-determination theory. After composing preliminary questions from 74 students, a preliminary and main survey were conducted with 148 and 300 students from September to November 2020. Factor analysis, reliability analysis, and correlation analysis were used. As a result of exploratory and confirmatory factor analysis, construct validity was verified. The fitness index of the five-factor model of amotivation, external regulation, introjected regulation, identified regulation, intrinsic motivation was good. The reliability of each factor was ranged from 0.760 to 0.933. The criterion validity of AMSMS was verified by showing a correlation with academic self-efficacy and school life satisfaction. This results show that the AMSMS is both valid and reliable, and it is expected to be used in research related to academic motivation of medical students in the future.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.77-91
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• 2017

Due to the lack of learning motivation, there is a need to seek ways to facilitate learning incentives because it's causing drop out and maladjustment of university life. This study is to examine whether the ARCS evaluation model developed by Keller (1983) is a valid model for evaluating the motivation level of local university students sample 276(male 116, female 157) in the Republic of Korea. To analyze the data, average statistic, one-way ANOVA and confirmative factor analysis were used. The conclusion of this study is as follows. First, the level of motivation per ARCS factor has demonstrated the highest relevance factor. Second, the level of motivation by the ARCS for the 1st and 3rd graders was appropriate. Differences in 'attention' and 'relevance' have only been observed for each year, and the 1st grade group was found to be larger than the 2nd grade cohort. Third, construct validity and convergent validity were obtained for measuring the level of motivation. The results of the verification of the variables also showed that the AVE and CR were met, and the model fit well was satisfactory. Based on the finding results, discussion and implication for further research were suggested.

• Korean Journal of Child Studies
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• v.23 no.3
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• pp.17-33
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• 2002

This study analyzed various factors of reading motivation and motivational differences between grades and gender. An urban sample of first-, third- and fifth- grade children completed the Motivation for Reading Questionnaire (MRQ; Wigfield & Guthrie, 1997). The MRQ assesses such possible factors of reading motivation as self-efficacy, intrinsic-extrinsic reading motives, and social aspects of reading. Factor analyses and cronbach's ${\alpha}$ demonstrated that 10 factors of children's reading motivation could be identified and measured reliably. Mean scores on most of the factors differed by grade and gender, with girls and lower grades reporting stronger motivation. This study found that children's reading motivation is various and decreases as children mature. Various efforts to encourage children's motivation for reading are suggested in this study.

• Cross-Cultural Studies
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• v.19
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• pp.313-338
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• 2010

Attitudes toward target language culture and motivation have been known as important factors in second or foreign language learning. In this study, cadets' attitudes toward the target language community and culture were investigated to find out any relationships with English achievement. Integrative or instrumental motivation in foreign military context was investigated to determine which motivation was more positively related to English proficiency. Cadets' responses were shown highly positive and internally consistent in most cases. Military cadets' attitudes toward American culture were statistically significant and could predict their English achievement. Even though integrative motivation was statistically significant, correlation with English achievement was low. However, instrumental motivation was not significant. This result implies that attitudes toward culture is an important factor in foreign language learning and integrative-instrumental motivation dichotomy might not be enough to explain specific context like cadets' English learning situation at Korea Army Academy at Youngcheon.

• Journal of the Korean Institute of Landscape Architecture
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• v.24 no.2
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• pp.43-51
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• 1996

The main purpose of this study is to obtain information on users' socio-economic characteristics, pattern of main use activities, and visit motivation in recreation forests. From June to September in 1994, respondents were selected 548 adults more than 18 years old from 6 recreation forests which were classified 3 recreation forest types as 2 recreation forest in national forest, 2 in public forest, and 2 in private forest. Analysis of data was conducted through frequency and factor analysis. The most of noticeable characteristics of users were rather 30's age group, high education level, company workers, city residents. The major preference activities in recreation forest were resting, enjoying green shower, and walking. In 24 items of visit motivation, resting, releasing stress, enjoying in a cool forest & valley, and contacting close to nature were high preference, while buying special product, and contacting close to nature were high preference, while buying special product, having enough and to money, observing wildlife, and training body & mind were low preference. The remarkable difference in 3 recreation forest types didn't present. Eight dimensions of motivation were classified through factor analysis.