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Development of a Purchase Motivation Scale Based on Self-Determination Theory  

Lim Kee-Ok (College of Human Life sciences, Sung Kyun Kwan University)
Yoo Hyun-Jung (Dept. of Housing, Interior Design & Consumer Studies, Chungbuk National University)
Nam Su-Jung (Research Institution for Human Life Sciences, In Ha University)
Publication Information
Journal of Families and Better Life / v.24, no.1, 2006 , pp. 71-82 More about this Journal
Abstract
The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.
Keywords
purchase motivation; self-determination; Purchase Motivation Scale;
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