• 제목/요약/키워드: motivation factor

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Facebook Users' Behaviour and Motivation for Writing Reviews

  • Jeong, So Hee;Chung, Myoung Sug;Lee, Joo Yeoun
    • 한국산업정보학회논문지
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    • 제23권3호
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    • pp.97-116
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    • 2018
  • Individuals depend considerably on gathering information from personal social networks rather than from commercial network channels or the mass media. Most academic journals that have examined this topic concentrate on online users' information-searching behaviours; however, this paper discusses online users' information-providing behaviour in the online community. The aim of this study is to investigate that online users' motivation to write reviews on Facebook and how the motivations affect users' information-providing behaviour. This study focusses on Facebook members' motivations that affect their review-writing behaviour. The fundamental theory for examining this topic is Vogt and Fesenmaier's (1998) 'information need'. This study modifies Vogt and Fesenmaier's (1998) theory for virtual communities through the development of each concept's measurement items, selecting the information need of four variables: functional, hedonic, innovation, and sign need. Among the four variables, sign need is the most important factor for Facebook users in the virtual environment. Through sign need, people indicate their status, personality form, and position, which significantly affects members' review-writing behaviour on Facebook.

신임해양경찰공무원의 공공봉사동기와 교육만족과의 관계 연구 (A Study on the Relationship between Public Service Motivation and Educational Satisfaction of New Marine Police Officials)

  • 김종길
    • 해양환경안전학회지
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    • 제25권6호
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    • pp.749-756
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    • 2019
  • 본 연구는 신임해양경찰공무원의 교육훈련에 공공봉사동기가 영향을 미치는가를 검증하였다. 연구결과는 공공봉사동기의 하위변인인 자기희생, 공익몰입, 공공정책의 호감도는 교육만족도에 영향을 미치는 것으로 조사되었으나 공공봉사동기 하위변인인 동정심은 교육내용만족에 대한 영향요인은 기각되었다. 본 연구는 내재적 요인인 공직에 필요한 봉사정신, 희생정신과 같은 무형의 자산이 교육만족도영향요인임을 검증하였다는데 의미가 있다. 해양경찰은 육상경찰이나 다른 공직분야와 달리 해상이라는 장소적인 위험성으로 인하여 공직 가치의 중요성이 보다 중요시되므로 이를 고양하기 위한 다양한 제도와 연구의 필요성이 인정된다.

청소년의 자원봉사 동기 요인과 가족자원봉사 활성화 연구 (A Study on Motivation for Volunteering and Activation for Family Volunteering of Adolescents)

  • 김성희;김유경
    • 가족자원경영과 정책
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    • 제14권4호
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    • pp.21-38
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    • 2010
  • The purpose of this study is to clarify the motivation of adolescent volunteers based on exchange theory by analyzing benefits and costs. The activation for family-volunteering is explored to decrease the cost of volunteering. Data were collected from 463 adolescents and analyzed using SPSS 16.0 program. The statistics used for analysis were the factor analysis, cluster analysis, T-Test and ANOVA, Findings indicated that a 75.2% of adolescents participated in voluntary activities during last one year, but a 90.3% of subjects was not taken part in family volunteering. Family volunteering has not been activated but adolescents hoped high to participate with family. Adolescents evaluated high the cost of family time lost because of volunteering. The clusters evaluating the costs of volunteering low participated more than other clusters. From these results, it was proposed that costs of volunteering such as conflicts with members of family or supervisors should be lessened than the benefits of it emphasized. The family volunteering is suggested to decrease the cost of family time loss.

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The Relationship between Learner and Interest in Teachable Characteristic Agent

  • 권순구;우연경;조은수;정윤경;전훈;연은모;정해천;박성민;소연희;김성일
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2008년도 학술대회 2부
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    • pp.78-84
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    • 2008
  • The traditional intelligent teachable system has mainly focused on knowledge and cognition. It has overlooked motivational aspects of learners. Motivation is an important factor in learning making learners to have interests in a given task and persist it. Although the systems include cognitive as well as motivational factors, the effects of ITS on interest are not equivalent depending on individual characteristics. This study is to investigate how influence learners' response patterns to their interests and also examined effects of individual characteristics on interest in teachable agent (TA). In this experiment, we used KORI which is a new type of ITS that learner teach computer agent based on the instructional method of learning by teaching'. In the beginning of experiments, metacognition, achievement goal orientation and self-efficacy were measured as individual characteristics. Then, participants were asked to use KORI at home during 10 days. After using KORI the level of interest were measured. The result showed that metacognition was positively related with interest, whereas performance goal orientation and mastery goal orientation were negatively related to interest. It suggests t hat different individual characteristics should be considered to promote learners' intrinsic motivation in TA.

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소셜커머스에서 패션제품 구매시 이용동기에 따른 구매만족도와 재구매의도에 관한 연구 (A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce)

  • 이현지
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.596-603
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    • 2014
  • The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

미술관 관람 동기와 지각된 체험의 질이 관람 만족에 미치는 영향 (The Impact of Art Gallery Visitors' Motivation and Perceived Quality of Experience on Satisfaction)

  • 박조원
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.123-131
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    • 2016
  • 이 연구는 미술관 관람객을 대상으로 실시한 설문 조사 분석을 통해 미술관의 관람 동기와 관람을 통해 지각된 체험의 질이 관람 만족에 미치는 영향을 파악하고자 하였다. 요인 분석을 통해 미술관 관람 동기가 '지식 추구', '휴식 추구', '문화 동경', '유대 결속'의 차원으로 구성됨을 밝혔으며, 지각된 체험의 질은 '심미/오락', '교육', '일상 탈출', '소속감의 4개 차원으로 구성됨을 확인하였다. 이어 회귀 분석을 통해 동기와 지각된 체험의 질이 만족에 미치고 있음을 발견하였다. 이러한 분석 결과를 토대로 만족도 제고를 통한 박물관 운영의 개선을 위한 방안이 논의되었으며 후속 연구를 위한 아이디어가 제시되었다.

중년여성의 자아실현과 영향요인 (The Influencing Factors on Self-actualization in Middle-aged Women)

  • 김숙영;전은영;김귀분;서연옥
    • 성인간호학회지
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    • 제14권4호
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    • pp.602-611
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    • 2002
  • Purpose: The purpose of this study was to identify the influencing factor to self actualization in middle-aged women. Method: The subjects for this study were 191 middle-aged women selected by convenience sampling in three cities. Data collection was done using a questionnaire. The data were analyzed by using descriptive statistics, Pearson Product Moment Correlation coefficient and Stepwise Multiple Regression. Result: The results of this study were as follows: 1. The relationship between self-efficacy, social support, self esteem, motivation for achievement, parental satisfaction with children and self-actualization were found to have statistically significant positive correlations. But the relationship between depression and self-actualization were found to have statistically significant negative correlation. 2. Stepwise multiple regression analysis revealed that the most powerful predictor was social support. Social support, motivation for achievement and self esteem accounted for 38.1% of the variance in self-actualization in middle aged women. Conclusion: According to these results, it is recommended that in order to enhance self-actualization in middle-aged women, empowerment of social support, motivation for achievement and self esteem should be pursued.

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수학실 중심의 수준별 단계학습이 문제해결력에 미치는 영향 (The effects of step learning according to level mainly performed at math room on the growth of problem-solving ability)

  • 박기석;신숙철
    • 한국학교수학회논문집
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    • 제2권1호
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    • pp.79-91
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    • 1999
  • The aim of this study focused on student-centered learning not teacher-centered teaching in middle school math classes. This study was performed to check the growth of students' problem-solving abilities, learning attitudes and changes in learning motivation among affective characteristics. The results of this study is as followings: 1) The controlled group a heterogeneous group which had classes in a math room, had more meaningful growth than the uncontrolled group. The results of the study show that the problem-solving abilities of the high-leveled group were better than those of the low-leveled group. 2) The controlled group has shown meaningful difference in their mean in learning aptitude test and attitude test converted their score into 100 points than uncontrolled group, and various kinds of learning materials suitable for problem solving are proved as a good learning factor to induce students' motivation and interest. 3) Students prefer to have classes in a math room to the small-sized and large-numbered classrooms. The atmosphere in a math room is more suitable to improving their problem-solving abilities. In this context, the classes performed in a math room are fairly positive. Consequently, students' leveled learning activities performed in a math room can get their learning motivation and attention from those who are lack of interest and think math is difficult and be effective to increase their problem-solving abilities as a learning method for acquiring the whole course of solving the problems.

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한국 창작뮤지컬 관람동기의 중요도 연구 (A Study on IPA of Spectator Motivation in the Korean Creative Musical)

  • 구은자;이광호;김혜원
    • 한국산학기술학회논문지
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    • 제14권4호
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    • pp.1595-1603
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    • 2013
  • 본 논문은 한국창작 뮤지컬의 활성화를 위해 한국 창작 뮤지컬의 관람동기에 관한 중요도 연구이다. 중요도 분석(IPA, Importance Performance Analysis)는 다 속성 모델의 각 속성의 상대적인 중요도와 성취도를 동시에 비교 분석하는 평가기법이다. 이 분석은 고객들이 중시하는 요소와 이들 요소에 대한 고객의 만족도를 매트릭스 상의 좌표로 표시하여 식별하는 방법으로 고객만족은 특성 속성에 대한 고객의 기대수준과 그러한 속성에 대한 실행도에 의해 결정된다. 이 분석법을 통해 본 연구는 한국 창작뮤지컬 관람동기 속성의 중요도와 만족도를 알아보았다.

성인 여성의 의류선물 구매시 위험지각과 구매행동간의 관계 (The Relationship between Risk Perception and Purchasing Behavior of Clothing Gift among Adult Women)

  • 김수진;정명선
    • 한국가정과학회지
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    • 제1권1호
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    • pp.126-142
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    • 1998
  • The purpose of this study was to investigate the relationship between perceived risk and purchasing behavior of clothing gift among adult women. Data were collected from 258 adult women reside in Kwangiu who have ever been to purchase clothing gift during recent six months using a qusetionaire. Frequency Analysis, Factor Analysis, Correlation Analysis, T-test were carried out in the collected data. The findings were as follows; 1. The types of risks that respondents perceived when they purchased clothing gift were identified as practical-economic risk, the social-psychological risk, the fashionable risk and the time-refunding risk. 2. The higher the self-satisfaction motivation was, the higher the social-psychological risk and the higher the practical motivation was, the higher the practical-economic risk (P<.001). 3. The degree of the perceived risks of the Low Planning Group was higher than that of the High Planning Group (P<.001). 4. When the respondents perceived social-psychological risk high, they considered brand, fashionability, and store type as more important selective criteria and when the practical-economic risk perceived high, practicality, store service were conidered more important (P<.05). 5. When respondents perceived social-psychological and fashionable risk high, they used both personal information and non-personal information high (P<.01). (Korean J Human Ecology 1(1) : 126∼142, 1998)

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