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http://dx.doi.org/10.5762/KAIS.2013.14.4.1595

A Study on IPA of Spectator Motivation in the Korean Creative Musical  

Koo, Eun-Ja (Division of Performing Arts Planning, Chungwoon University)
Lee, Kwang-Ho (Research Institute for Image & Cultural Contents, Dongguk University)
Kim, Hye-Won (Division of Performing Arts Planning, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.4, 2013 , pp. 1595-1603 More about this Journal
Abstract
This study uses the Importance Performance Analysis (IPA) on viewing motivation for the revitalization of Korean creative musicals. The IPA is the evaluation techniques to simultaneously compare and analyze relative importance and achievement of each attribute for multi-attribute models. This analysis uses the discerning method by displaying the matrix that includes the factors about which customers care and customer satisfaction on each factor. The customer satisfaction is determined by customer expectation for each attribute and its implementation level. This study, through this method, exams the importance and satisfaction level on attributes of viewing motivations for Korean creative musicals.
Keywords
Korean Creative Musical; Spectator motivation; Impertance performance analysis;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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