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http://dx.doi.org/10.5392/JKCA.2016.16.04.123

The Impact of Art Gallery Visitors' Motivation and Perceived Quality of Experience on Satisfaction  

Park, Jowon (한양대학교 언론정보대학 신문방송학과)
Publication Information
The Journal of the Korea Contents Association / v.16, no.4, 2016 , pp. 123-131 More about this Journal
Abstract
The present study attempted to explore the impact of art gallery visitors' motivation and perceived quality of experience on satisfaction. For this purpose surveys were conducted at art galleries. The factor analyses identified four dimensions (knowledge, leisure, yearn for culture and art, and relationship) of motivations and another four dimensions (esthetic/entertainment, education, escapist, and sense of belonging) of perceived quality of experience. Subsequently, regression analyses revealed the influence of motivations and perceived quality of experience on satisfaction. Based on the findings, managerial implications and suggestions for further studies were discussed.
Keywords
Art Gallery; Motivation to Visit; Perceived Quality of Experience; Satisfaction;
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Times Cited By KSCI : 6  (Citation Analysis)
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