• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1277-1288
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• 2009

Building strong brand equity has been the most effective method to extend market share and ensure profits. Brand extension strategy by using well-established mother brand names also becomes the most efficient way to enter a new market. The first objective of this study is to conceptualize and evaluate fashion brand equity. The next purpose is to investigate the relationship between mother brand equity and extended brand attitude. The survey was conducted from the 15th to the 26th of June 2009. We conducted a survey with 200 university students and 182 samples were analyzed. The data was analyzed by SPSS 12.0 with reliability analysis, frequency analysis, factor analysis, regression analysis and One-way ANOVA analysis. The results of this study are as follows. Firstly, the factors of brand equity based on customers were "Brand Satisfaction", "Brand Reliability", "Brand Personality/Value", "Brand Characteristic", and "Brand Edge". Secondly, the order of brand equity based on customers in this study was Polo, Beanpole and Tommy Hilfiger. Lastly, results revealed that brand extension was positively influenced by all factors of mother brand equity.

• Korean Journal of Child Studies
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• v.4
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• pp.23-35
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• 1983

The purpose of this study is to systematize the theory of the father-child relationship by analyzing the father's role and father-child interaction. The results of this study are as followings: (1) The oedipal period 3 to 5 years is a critical in development of the father-child relationship. Father absence is assumed in infancy but it is denying because the father participates in Child- rearing activity. (2) The Father's role is symbolized instrumental role traditionally and culturally but it is appropriate that we think the father's role to be androgynous concepts. Instrumental role as well as expressive role is expected to father's role. (3) The role of the father is supplementary mother's role. The father provides economic, emotional support and helps the balanced child- rearing. This indirect role of the father is very important. (4) The father influences child development, and his role is to be sex-role model to contrieve personality internalize moral development. But it is needed more empirical study to clarify father's effects on child development. (5) The amount of time that fathers spend with their children is less than mothers, but it is not assumed that difference of this amount of time do not differently influence to the children. (6) There are much similarity that difference between father-child interaction and mother- child interaction. Qualitative difference in interaction is response style. A responsive style of the father is physical intellectual instructive but mother's is verbal. (7) The effects of the father to a child must be analyzed on dyadic dimension and triadic dimension of family network. In triadic dimension, father influences mother- child relationship, mother to response sensitively, husband-wife relation.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.161-171
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• 1989

The purposes of this study are to find out the recent trends of child abuse which is reported by children, and to investigate the relations between emotional and verbal child abuse and socio-psycological variables. The subjects were 196 children in a public elementary school in Seoul (5th grade). They completed an anonymous questionnaire. The major findings are as follows: 1. Most of the children in the survey reported that their parents didn't abuse them. But there were significant differences in the frequency of child abuse with their mother and father. 2. Emotional and verbal child abuse differed significantly by the level of socioeconomic status, child's personality, parent's personality, marital dispute. But child abuse was not related to the sex of children.

• Korean Journal of Child Studies
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• v.28 no.4
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• pp.51-71
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• 2007

Factors considered by mothers when choosing a kindergarten for their child were analyzed by mother's age, education level, and employment status. Questionnaires (Seo, 2002; Kim, 2001; Park, 1997) targeted 636 mothers of kindergarteners from 12 different kindergartens. Results were (1) in order of importance mothers considered : physical environment, tuition, humane environment, educational curriculum and program, and time spent for education. (2) Younger mothers considered the program of the kindergarten of more importance whereas older mothers considered the commuting method, size of kindergarten, and personality and competence of the principal and teachers of more importance. (3) College educated mothers considered curriculum and field trips to be important factors. (4) Employed mothers considered the importance of all day programs and hours of operation.

• Journal of the Korean Dietetic Association
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• v.19 no.2
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• pp.140-158
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• 2013

This study analyzed the effect of family meals on the psychological problems of children. We performed focus group interviews (FGI) on the basic characteristics of family meals, and chose several scales (such as Child Behavior Checklist (CBCL), self-esteem, and a daily hassles questionnaire), to measure the psychological variables. We collected data from 442 dyads (mother-child) and used 440 from dyads. In our results, the frequency of family meals affected the psychological problems of children, especially aggression and emotional instability. The atmosphere during meals also affected depression/anxiety, concentration difficulties, emotional instability, self-esteem, peer relationships, and sociality. There were significant correlations between meal atmosphere, family bonding, maternal personality, and psychological problems of children. We performed covariation analysis to examine and control the influence of family bonding and maternal personality; despite controlling for these variables, family meals still influenced children's psychological problems. We conclude that the family meal is a significant variable that impacts the emotional and behavioral problems of children and stress the importance of frequent family meals.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.29-38
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• 1989

The purpose of this study was to examine the relationship of clothing behavior with such psychological variables as self-esteem and impulsiveness, to disclose the relationship between children's clothing behavior and their mother's child-rearing attitueds, to investigate the levels of clothing behavior according to children's sex and their mothers having job. Questionaires for clothing behavior and child-rearing attitudes were chosen from ones which were used in privious studies, and the items were selected on the Cronbach's Alpha Reliability Coefficient. For mearsurement of impulsiveness, a portion of "personality Inventory" by Beommo Chung was used, while Robinson and Shaver's self-esteem scale was adopted for mearsutement of self-esteem. Clothing behavior was composed of 6 variables: clothing interest, clothing satisfation, clothing management, clothing sex-role, clothing comfort, and clothing independence. Samples were 380 boys and girls (4th, 5th, 6th grade) of three elementary schools in Seoul, Korea. The data were analyzed by correlation coefficient, t-test, F-test, and multiple regression analysis. The results were as follows : 1. Self-esteem had positive relations with clothing satisfaction, clothing management, and clothing sex-role. Girls who had higher self-esteem were less interested in traditional sex-role attitudes in clothing. Boys who had higher self-esteem were higher in clothing independence. 2. Those who had higher impulsiveness were higher in clothing interest, but lowere in clothing satisfaction, clothing management, and clothing independence. 3. Loving and receptive child-rearing attitude had positive relations with clothing satisfaction and clothing management, but a negative relation with clothing sex-role. When mothers had higher loving and receptive child-rearing attitude, their sons had higher traditional attitude in clothing sex-role. Democratic and self-regulating child-rearing attitude had no relation with clothing behavior. 4. To lpredict clothing satisfaction, 4 independent variables (selfesteem, impulsiveness, mother's loving and receptive child-rearing attitude, and mother's democratic and self-regulating child-rearing attitude) were selected. The explanatory power of the four variables was 15%. Clothing satisfaction was most influenced by self-esteem, and not significantly influenced by mother's child-rearing attitudes. 5. Clothing interest and clothing management were higher with the girls than with the boys, while clothing comfort was higher with the bodys. 6. When children's mothers had a job, the children tended to have higher liberal attitudes in clothing sex-role.

• Korean Journal of Childcare and Education
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• v.10 no.3
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• pp.85-102
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• 2014

The purpose of this study is to investigate the effect of toddler's emotionality and mother's reaction to their child's negative emotions of social-emotional behaviors of toddlers. The subjects were 141 mothers and toddlers ranging in age from 18 to 36 months. Instruments used in this study were: 1) Early Childhood Behavior Questionnaire(ECBQ)(Rothbart, 1994), 2) Coping with Toddlers' Negative Emotions Scale(CTNES)(Eisenberg et al., 1996), and 3)Brief Infant Toddler Social and Emotional Assesment(BITSEA)(Carter et al., 2006). Data were analyzed using Pearson's correlation and hierarchical multiple regression analysis. The results of this study show that toddler's emotionality and the mother's negative reaction to their child's negative emotions were related to the social-emotional behaviors of toddler. Also, mother's reaction to their child's negative emotions have mediation effects between toddler's emotionality and social-emotional behaviors. Specifically, toddler's emotionality has a partial mediating effect on social-emotional behaviors through mother's supportive reaction to their child's negative emotions. Additionally it was also determined that the toddler's emotionality has a complete mediating effect on the relationship between mother's unsupportive reaction to their child's negative emotions and the social-emotional behaviors of toddler. Theses results support the notion that mother's character as well as child's personality at birth are critical predictors which could impact social-emotional behaviors of toddler.

• Journal of the Korean Society of Costume
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• v.49
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• pp.155-172
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• 1999

The purpose of this study was to investigate the effect of children's personality traits and parental child-rearing attitudes on clothing attitudes and color evaluation of preschool children. The subjects for this study consisted of 360 five-year-old children who were attending a preschool and their parents in Cheju Island Korea. Employed mothers had significantly higher score on love acceptance attitude than unemployed mothers did. Female children had more conservative attitude on clothing sex-role than male children did There were no significant gender differences in parental child-rearing attitudes. There were significant relationships between gender and preferred clothing colors. Male children were more likely to prefer blue red, green, and prussian blue for the colors of clothing than were female children while female children liked pink yellow and orange more than male children. Boys selected blue and girls selected pink as the most preferred clothing color. Overall preschool children chose red as the most preferred color black as the most disliked color. The children's sex identification by clothing color was highly consistent with the conservative attitude of adults for all colors. That is preschool children identified pink red and yellow with female color while prussian blue blue and green with male color. Clothing interest of boys was influenced by the mother's state of employment and academic trait. The boys high in academic trait and whose mothers did not have job were high in clothing interest. Clothing management of boys was influenced by emotionality and love acceptance rearing Ttitude. Clothing independednce of boys was influenced by authority control rearing attitude Clothing sex-role of boys was influenced by familism trait. The boys high in familism trait had open-hearted attitude in clothing sex-role. Clothing interest of girls was influenced by academic trait clothing management by sociality clothing independence by emotionality and clothing satisfaction by familism trait. Therefore the more positive personality children had the higher clothing interest and the more desirable clothing attitudes they had.

• Journal of Korean Academy of Nursing
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• v.3 no.1
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• pp.41-51
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• 1972

In this article, the writer attempted to study the followings: (1) mother's knowledge of milk feeding (including method of sterilization, formula and feeding) (2) reasons of artificial feeding (3) how much mothers are concerned about their artificial feeding infants (4) condition of growth and development of artificial feeding infants. As the object of study, 96 mothers with artificial feeding infants, who had consulted dep't of pediatrics of two Hospitals in Seoul (Korea Hospital and Med. College Woo Suk Hospital, Korea Uni.) and well baby clinic of the two Health Centers (Sung Dong and Dongdaemoon), were randomly sampled. The data were treated by the statistic method of chi-square and percentage, and come to the following conclusion. 1. Knowledge of milk feeding Sterilization: 70 percentages of mothers know about the milk sterilization (including bottle, nipple and instrument), but 55 percentages of them do not know the nipple sterilization correctly. Formula: 69 percentages of mothers follow the indicator or in accordance with doctor's directions, but 31 percentages do at their option by reasons that the baby often coughs up the milk, the baby is too small, the baby often has digestive troubles, or the baby grow fleshy heavily etc, except family economic problems. Feeding: only half of mothers know the correct feeding method, especially they do not know how to determine the heat degree of milk and how to bubble up the baby correctly. They just do feeding according to the accepted usages. 2. Reasons of artificial feeding Of the reasons of artificial feeding, 18 percentages were caused by infants and 82 percentages by mothers. Most of the reasons are mainly due to the lack of breast milk and sufficient supply of nourishments rather than mother's deficiency or mother's abnormality. 3. Mother's concern for artificial feeding infants Mothers who are sharply concerned for their artificial feeding baby's growth and development: 63%, mothers who made the baby (artificial feeding infant) routine vaccinated: 81%, mothers who ear anxious about the baby's future personality forming : 68%, mothers who care about the baby's condition of nourishment; 60%, mothers who are anxious about tile selection of baby's food; 54%. 4. The growth and development of artificial feeding infants compared with Korean average infants. The artificial feeding infants are above the Korean average infants in stature by 1.21 centimeters and in weight by 0.3 kilograms. Conclusion: It has been said that there is no better food for infant than the breast milk. However, the artificial feeding has been used for the supplement of nourishments and as substitute food for the breast milk. And this artificial feeding could give the married women the chance to act in society and more opportunity to develop themselves and to work for others at home and other fields. Considering these advantages, artificial feeding should not be exclusive, but preferably should be more improved and inquired positively. And even in artificial feeding, what is most important is that mothers should recognize the requirement and need of artificial feeding clearly and correctly, and they should be accustomed to the correct knowledge and skills of artificial feeding in order to practice it appropriately. In some degree, they should be properly trained in school education process.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.2 no.1
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• pp.56-62
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• 1991

The author reported treatment experiences of 4 cases with test anxiety. The first one was a 15 year old boy with problem of mild attention deficit which caused test anxiety and academic underachievement around the 8th grade in middle school. The second and the third cases were brother and sister. The test anxiety was caused basically due to the problem of mother child relationship. their mother expected too much of her son and always urged him to study and never left him alone. The mothers practically gave up her whole life to devote to oversee her son's academic achievement and her daughter experienced affectional deprivation. The fourth case, a 16 year old boy, was a borderline personality disorder with extreme anger and hostility toward his parents who controled him too much. Different therapeutic approaches appropriate for different cases were described and the relationship between test anxiety and various psychopathology was discussed.