• Archives of design research
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• v.17 no.1
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• pp.191-200
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• 2004

After the Industrialism, long-lasting issues about Post-Industrialism have closely been associated with our daily lives. The keyword of Post-Industrialism could be regarded as Immateriality, which is represented by service, Information and knowledge. In the Post-Industrial society, the major role of Post-Industrial design trend is a mediator to deliver the immateriality to users. Additionally, the maturity of technologies and product life cycle have leaded users to the design trend that is free from the technologies and functions of products. In this context, the most powerful trend of the Post-Industrial design could be "metaphor design" and "poetic dimension". The similarity of these two styles is situated in the romanticism -reflection of symbol and metaphor. However, the appearance of Apple's iMac in 1998, poetic dimension, which uses transparent plastic and colourful, pleasurable 'blobjects' has dominated the post-industrial design trend.

• Korean Institute of Interior Design Journal
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• v.14 no.2 s.49
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• pp.72-82
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• 2005

Metaphor has been regarded as a simple methods for decorating languages for a long time, nowadays it has important role in creative thinking. Designers have had used metaphoric thoughts in art work design and architectural design as well as writers. But designers and art critics have not recognize its importance, in addition research about metaphor specially in design have not even started yet in any design areas. This research is on the line of studying automation design by explain mechanism of metaphoric design regarded as black box. Ronchamp Chapel design by Le Corbusier has been analyzed and some metaphoric processes has been logically described. In this process, properties of sound are transferred and used as window design to control lights.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.168-169
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• 2004

• Journal of the Korea Furniture Society
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• v.19 no.6
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• pp.498-506
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• 2008

This study explored interpretation of the symbolical and metaphorical aesthetics in experiencing art/craft/handmade/studio furniture theoretically for 'wood culture experience class' or 'wood love experience class' by the Korea Forest Service because the class tends to focus on making simple wood works involved just in the practical part. Qualitative conceptual analysis as the principal methodology was used to achieve the theoretical context in the experience programs. After the lesson one on defining the postmodern aesthetics in New Design furniture as metaphor in the previous paper, I developed lesson two for an aesthetics of art and everyday life with wood furniture which expresses the metaphorical and symbolical aesthetics appeared as New Design furniture in postmodernism. As statement of objective in the second lesson, I explored that students in elementary schools personally transform and interpret the postmodern aesthetics of New Design furniture metaphorically with the meanings of symbol. As a result, the students will be able to write about the aesthetics of New Design furniture as metaphor in interpretation transformed by his/her perspective of a piece of selected New Design furniture.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.165-166
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• 2013

The principle of human perception, behavior, and thought is presented in the traditional interface design study that is ease to use and increase the learn-ability. We believe that the usability is related to user's affection. The goal of this paper is to investigate how visual metaphor works in usability and affection in interface to analyse the effect of visual metaphor to user affection. Literature reviews for the concept of metaphor and affection design conducted. We analyse the effect to user's affection through think-aloud i.e. protocol analysis for metaphor.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.441-450
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• 2019

The research of this paper is aimed at finding out the meaning of the literary rhetoric technique of metaphor in film, and understanding the difference between metaphor and symbol. It is also worth reference to the study of metaphor in the future. This paper will read the related paper to organize the relevant concepts and look at the classical film repeatedly, and find the expression element of the metaphor in it. Finally, look at Truman Show and analyze it and find a conclusion. Through related research, we have found that metaphor in movies is always built together through various aspects of themes, titles, lines, and plays. It provides clues through the screen and induces the audience to think. Metaphor not only helps improve the movie's content, but it is also the most important feature in the movie to influence the audience and induce thinking.

• Management Science and Financial Engineering
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• v.3 no.2
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• pp.1-27
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• 1997

Designing effective navigation aids for customer interfaces is critical for the success of cyber shopping malls. Navigation aids can be classified into either basic ones which are based on the structure of the malls or add-ons which are not. Add-on navigation aids provide various short-cuts to promote efficient traversal in the cyber shopping malls, but too many of them would increase the complexity of the customer interface. Metaphors have been used widely for the design of add-on navigation aids, but little research evaluates their impact on the processes and outcomes of customers behavior in cyber shopping malls. This paper presents an empirical study that investigates the navigation process of customers and the subjective evaluation of their shopping experience. This research implemented two versions of a test-bed cyber shopping mall according to different metaphors used; one based on a spatial metaphor, and the other based on a non spatial metaphor. The results of the experiment indicate that navigation aids based on the spatial metaphor were used more frequently, which resulted in better understanding about the entire structure of the cyber shopping malls, which in turn led to an increased ease of finding target items and also a more pleasant shopping experience. The benefits of navigation aids based on the spatial metaphor became more evident when customers were looking for ad-hoc category items rather than common items. This paper presents plausible explanations for the results and implications to the design of navigation aids for cyber shopping malls.

• Journal of Intelligence and Information Systems
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• v.10 no.1
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• pp.93-107
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• 2004

This study is concerned with proposing a new construct named "spatial metaphor" in the field of user interface design for web. Recently, web has been recognized as an important vehicle of delivering messages and information to customers. Since both hyperlink and multimedia technology are crucial part of web, its user interface requires a new approach to enhance user's acceptance of web. In this sense, we introduced a new concept named "spatial metaphor" instead of hierarchical menus. As a theoretical basis, Davis (1986)'s TAM(Technology Acceptance Model) was used to test the statistical validity of the proposed spatial metaphor. For test web site, we developed a prototype designed by using atomic-web system and spatial metaphor. By using the prototype, we built a web-based questionnaire system so that respondents can use it directly before answering the questionnaire. To prove its statistical validity, we collected valid questionnaires and tested with LISREL. In this way, statistical validity of our proposed approach was proven.approach was proven.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.571-576
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• 2006

본 연구는 플렉서블 디스플레이의 제품 적용 시 다루어져야 할 인터페이스 디자인 관점에서의 접근으로서의 목적을 가진다. 유연성을 중심으로 플렉서블 디스플레이의 기술과 서비스를 살펴보고, 인간과 도구의 인터랙션 관점에서 플렉서블 디스플레이의 구부림 조작의 가능성을 살펴본다. 또한 이러한 조작 방식의 사례 연구로서, 휴대형 멀티미디어 기기에서의 디스플레이의 구부림을 이용한 조작 방식의 적용 시 사용자는 어떠한 경험지식을 활용하여 조작하는가를 실험을 통해 알아본다. 실험의 결과로부터 물리적 조작과 화면정보구조에 대한 개념을 정리하고 그에 따른 플렉서블 디스플레이의 구부림 조작을 활용한 인터페이스 사례를 제안한다.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.113-124
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• 2001

This study explored the characteristics of contemporary furniture called New Design furniture design in terms of aesthetics of communication in the postmodern era. Qualitative conceptural analysis as the principal methodology was used to explore the characteristics of New Design furniture, which is accessible to the broadest possible public. Thereby, the communicative elements of symbol, metaphor, narrative, animation, imagination, humor, and/or wit expressed in New Design furniture were analyzed according to the designers'concept and work. As a result the postmodern aesthetics of communication made New Design furniture accessible to the largest number of People through cultural considerations in New Design furniture as it influences designers 'concept and work. However, it showed problems of New Design furniture in connection with postmodern aesthetics affecting mass production. Therefore, the designers have begun rethinking, redefining, and redesigning their furniture aesthetically, functionally, economically, and ecologically.