• 대한지역사회작업치료학회지
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• 제9권1호
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• pp.57-67
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• 2019

목적 : 통계청 2014년 생활시간조사 자료를 통해 한국노인의 여가생활시간의 유형을 살펴보고, 일반적 특성에 따른 여가생활시간을 비교 분석하고자 하였다. 연구방법 : 2014년 생활시간조사 원 자료(Raw data) 중 65세 이상 노인 9228명의 일반적 특성과 시간 사용에 해당되는 자료를 사용하였다. 연구 대상자의 가구 개인관련 사항과 주된 행동에 관한 여가생활시간 사용에 따른 행동분류(대분류 1개, 중분류 7개, 소분류 39개)를 최종적으로 비교 분석하였다 결과 : 첫째, 한국노인들은 여가생활시간 유형 중 미디어를 이용한 여가활동에 가장 많은 시간을 할애하는 것으로 분석되었다. 둘째, 가구관련 사항에 따른 여가생활시간 분석 결과 성별, 가구 소득은 문화 및 관광활동을 제외한 모든 영역에서 통계적으로 유의한 차이를 보였고, 혼인상태의 경우 미디어를 이용한 여가활동과 문화 및 관광활동 유형을 제외한 모든 영역에서 유의한 차이를 확인할 수 있었다. 셋째, 개인관련 사항에 따른 여가생활시간을 분석한 결과 교육정도는 모든 하위 영역에서 통계적으로 유의한 차이를 보였고, 경제활동 상태와 월평균 소득의 경우 문화 및 관광활동과 의례 활동을 제외한 모든 영역에서 통계적으로 유의한 차이가 나타났다. 결론 : 개개인의 배경(Context) 안에서 의미 있는 작업을 발견하고, 이를 삶 속에 적절히 배치시킬 수 있는 균형 잡힌 여가생활시간의 활용이 필요하겠다. 더불어 한국노인의 사회적 고립을 예방하고, 건강하고 활력 있는 노후생활을 위한 작업치료 중재 방안이 필요하겠다.

• Asia Marketing Journal
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• 제20권1호
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• pp.1-21
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• 2018

An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR-CFP link relies. In this study, firms' marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, a test is conducted to prove whether MCC moderates the relationship between CSR and firm financial performance. The empirical results support the hypothesis that MCC strengthens the effect of CSR on CFP. Through the findings, this research provides several interesting and important implications to the literature and managers of service firms.

• 한국의상디자인학회지
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• 제18권4호
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• 한국의류산업학회지
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• 제15권6호
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• pp.971-976
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• 2013

This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".

• 가족자원경영과 정책
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• 제20권1호
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• pp.23-42
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• 2016

The purpose of this study was to explore a typology of leisure participation, investigate determinants of leisure participation types, and analyze differences in life satisfaction by the types of leisure participation of the elderly. The data source for this research was the 2014 Time Use Survey conducted by the Korea National Statistical office (KNSO). The statistical methods for the analysis were mean, standard deviation, ANOVA, Duncan test, cluster analysis, and logistic regression analysis. Leisure participation were classified into five types based on five categories; social activities, religious activities, media, sports, time-spending activity. The five types were named "general", "insufficient", "religious oriented", "media oriented", and sports oriented" type. Gender, health condition were identified as important determinants for the types. Life satisfaction was different according to leisure participation type of the elderly. Religious oriented type showed the highest score of life satisfaction and media oriented type showed the lowest.

• Asia pacific journal of information systems
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• 제27권3호
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• pp.139-155
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• 2017

As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

• 산경연구논집
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• 제13권7호
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• pp.27-35
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• 2022

Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

• Asia pacific journal of information systems
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• 제13권2호
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• pp.87-104
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• 2003

Though much attention has been paid to offer various multimedia services by many online service providers, the study on consumer behavior of online information service users are yet to be further explored in various aspects. This study develops a mathematical model for analyzing online consumer's usage patterns, contrasted to the existing media selection theory and flow concept about usage behavior of information services. We demonstrated using some case examples that online information consumption can be viewed not only as a cognitive behavior interacting with online media, but also as an economically rational behavior depending on consumer's perceived cost and time spending. The results obtained in this paper will surely serve as a theoretical foundation for justifying the consumer's behavior and WTP (willingness to pay) for various online contents consumption empirically.

• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.122-134
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• 2016

본 연구는 유년층에게 나타나는 스마트 미디어 리터러시 유형을 알아보고 이에 따른 부모 및 교사의 중재유형의 영향력을 분석하였다. 유년층의 경우, 향후의 미디어 교육 방향에 있어 요인 형성이 이루어지는 시기인 만큼 스마트 미디어 리터러시 유형과 그에 영향을 미치는 요인을 분석하는 것이 의미있는 일이다. 연구결과, 유년층의 스마트 미디어 사용에 있어서 '지각리터러시'와 '비판리터러시'와 같은 유형의 리터러시 패턴을 나타내는 것으로 조사되었다. 지각리터러시에 대한 영향력으로 성별, 학년, 이용시간, 부모 맞벌이, 부모의 적극적 중재, 소극적 중재 그리고 교사의 적극적 중재, 소극적 중재가 유의미한 변인으로 조사되었다. 또한, 비판리터러시의 경우 이용시간, 부모 맞벌이 그리고 부모의 적극적 소극적 중재가 영향력을 가지고 있는 것으로 나타났으나 지각리터러시와 비교하여 성별과 학년 그리고 교사의 중재는 영향력을 가지고 있지 않은 것으로 조사되었다. 이는 유년층의 경우 학교에서의 교사 영향력보다는 가정에서의 부모 영향력이 크다는 것을 말하는 것으로 사회 정책적으로도 이점을 주목할 필요가 있을 것이다.

• 디지털융복합연구
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• 제13권9호
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• pp.287-295
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• 2015

IPTV 서비스는 대량의 고용량 미디어 콘텐츠에 대하여 다양한 단말기기에 맞는 단일화 된 미디어 포맷 형식으로 변환하여야 하며, 변환을 위한 미디어 콘텐츠의 수집 및 정보를 추출하는 과정을 비롯하여 콘텐츠의 변환 시간에 많은 시간을 소비하고 있다. 본 논문에서는 이를 해결하고자 콘텐츠 자동 수집에 따른 데이터베이스를 설계하고, 미디어 서버와 트랜스코더를 이용한 모든 과정의 자동화 처리를 통해 콘텐츠의 생산성을 높일 수 있도록 하는 시스템을 제안한다. 어떠한 위치에 놓인 콘텐츠 서버 및 스토리지의 미디어 파일에 대하여 자동으로 미디어 서버가 콘텐츠를 수집 및 정보를 추출하며, 트랜스코더에서 자동으로 변환하여, 특정 서버에 변환 결과물의 자동 업로드를 진행하였다. 그 결과 다양한 융복합을 통해 기존 변환방식에 비하여 불필요한 시간낭비를 최소화 할 수 있었다.