• Management & Information Systems Review
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• v.34 no.1
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• pp.191-209
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• 2015

Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers to evaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

• Electronics and Telecommunications Trends
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• v.35 no.5
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• pp.92-101
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• 2020

Artificial intelligence (AI) has become the hottest topic in information and communications technology (ICT) in recent years. Along with the advancement of AI technology, technologies such as big data, cloud, and high-speed wired and wireless communication are being applied to existing media areas in earnest, affecting all parts of the media value chain from content production to consumption. AI technology is now spreading across the media industry faster than any other industry. In the future, the gap between those with and without AI technology will widen, further deepening the polarization of the media ecosystem. Media intelligence, which combines media and AI technologies, is now perceived as essential, not optional. In this paper, we examine the current status of technology development and standardization by major domestic and foreign institutions on how AI is being utilized in the media industry. In addition, we discuss what technology should be developed to lead media intelligence.

• Journal of Broadcast Engineering
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• v.20 no.2
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• pp.273-282
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• 2015

This study was to analyze the gambling media system, one of important factors in horse racing industry. The purpose of this study is to show a vision in special field of horse racing industry, which is examined as comparative analysis on domestic and foreign gambling media system in terms of Large Technological Systems by Hughes(1987). This study approaches in two different viewpoints. First, this study is to conceptualize the subjects of study in Large Technological System. Second, this study is to show common factors and differences on domestic and foreign gambling media system through conceptualization. This paper shows vision and implications like faster decision-making by authority's direct operating, competitive content development, future policy in accordance with the international open-door policy and broadcasting convergence for the balanced development of horse industry through the gambling media system, analyzing reverse salient which is the barrier of domestic gambling media system from comparative study.

• Journal of Korea Game Society
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• v.17 no.4
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• pp.129-136
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• 2017

In recent years, the Korean video industry has developed rapidly and the growth rate and trend are becoming strongest industry. The growth of the Korean video industry promotes politics and economy. As China is geographically close to Korea, I think it will be able to learn many valuable experiences by watching the rapid growth of Korea's video industry. This paper examines the causes of rapid growth in Korea's video industry, examines China's video industry, and studies suggestions and suggestions for the development of China's video industry.

• The Journal of Information Systems
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• v.22 no.1
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• pp.117-143
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• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.151-158
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• 2010

Media Skin is in form extended of TV or computer monitor that is digital media picture or digital output of graphic. Mean reflex or graphics applied in LCD Window of portable phone or LED display etc. of city environment mainly. Draft and study skill development trend and studied about role as graphic modeling to Media Skin. Media Skin that inflect LED over inside and outside of the country impulse to steal current is embodied. It is situating from modern society to one media trend. Progressed general investigation about Media Skin's connection skill in research. As culture contents progressed determinate research to graphic modeling element etc. As graphic modeling of new media special quality is construed by 4 as following. Contact, Real time, Nonlinear, Multi-Communication are it. Media Skin has function as symbol of city or media construction facade. Also, have enough value as function new media as information offer function, art.

• Journal of the Korean Graphic Arts Communication Society
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• v.21 no.1
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• pp.59-70
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• 2003

Digital technology is recognised as a generalized technology in the media industry, therefore there is an opinion which shows that the markets for its old media will be replaced by new media. However, some researchers have confirmed that the printed media which has a long historical background will be continuously selected by the audiences. As going through the historical background of the printed media, it has been challenged by the freshly created media. And traditional printed media does not disappear as the challenge of new media. As the challenge of new media, the printed media will show the new future of the printed media itself and its market as well by the transformations through the acceptance and merging the new technologies.

• ETRI Journal
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• v.37 no.5
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• pp.1044-1054
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• 2015

The smart media (SM) industry has demonstrated that it has the characteristics to increase user innovative activities, enhance open innovativeness, and increase the segmentation of innovation value. This study introduces and evaluates an innovation system that reflects the characteristics of the SM industry. We categorize the SM industry into hardware, network, platform, and content industries and perform an AHP analysis (based on a survey of 96 experts) to evaluate the relative importance of the factors/factor groups affecting the creation of innovation. The results show that 'collaboration activity" is a more important factor than other innovation factor groups (financial support, R&D, policy environment, human resources) in the SM industry. The results also show that the important factors/factor groups differ by industry.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.865-883
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• 2006

This paper explored the development factors influencing the high growth of internet media industry recently in Korea. Both theoretical model and analytic model were formulated and tested by the results of questionnaire analysis. The factors extracted from five fields were as followings: policy, technology, market, firm, and profitability. Factor analysis was used to test the fitness of the given model, and the hypothesized model was found to be useful to explain the development factors of the internet media industry. The results showed that industry's development was explained by 41.3% for firm level, 37.6% for IT technology and policy, and 21.00/0 for market condition and competition.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.31-47
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• 2011

With the saturation of the local market, the domestic media industry is searching for new growth drivers by crossing over to other industries, but due to the limited size of the market, results fail to meet expectations. Despite its strengths in cultural contents, as verified by the Korean Wave Hallyu, and advanced platform services, the industry feels threatened by the entry of global foreign media businesses in the domestic arena. This and the stagnated growth in the local media market are challenges we are facing today. On the other hand, it could prove to be a timely opportunity to transform the existing media industry structure where exporting hardware and terminals is at the heart of a globalized business into a structure based on software and contents exports. Based on such critical thinking, this study examines the current status of media markets, home and abroad, and aims to come up with strategic measures through a discussion on the issues and methods proposed for the globalization of local media businesses from a holistic viewpoint based on ecosystem, M&A and contents.