Browse > Article
http://dx.doi.org/10.5859/KAIS.2013.22.1.117

Tourism Industry Competitiveness of Korea via Social Media: A Comparative Analysis of Social Presence Type  

Chung, Namho (경희대학교 호텔관광대학 Hospitality경영학부)
Koo, Chulmo (경희대학교 호텔관광대학 컨벤션경영학과)
Publication Information
The Journal of Information Systems / v.22, no.1, 2013 , pp. 117-143 More about this Journal
Abstract
Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.
Keywords
Social Media; Travel Information Search; Value; Social Presence; Media Richness;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 DeLone, W.H. and Mclean, E.R., "The DeLone and Mclean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems, Vol. 19, No. 4, 2003, pp. 9-30.   DOI
2 김근아, 송영미, 김상현, "스마트 서비스: 개인의 앱스토어 사용의도에 영향을 주는 요인 과 가치의 조절효과," 정보시스템연구, Vol. 19, No. 3, 2010, pp. 181-208.
3 박상철, 정남호, "관광 정보원천 전환행동을 위한 소셜미디어 이용에 관한 연구: 마이그레이션 이론 관점에서," 관광학연구, Vol. 36, No. 7, 2012, pp. 115-138.
4 유호종, "소셜 미디어를 이용한 웹 홍보전략에 관한 연구: 충청관광 사례를 중심으로," e-비즈니스 연구, Vol. 11, No. 5, 2010, pp. 97-116.
5 정희진, 김태구, 이계희, "확장 Triandis 모델을 적용한 국내관광 소비자의 소셜 미디어 커뮤니티 몰입의 영향요인," 관광학연구, Vol. 35, No. 7, 2011, pp. 103-122.
6 정희진, 이계희, "소셜 미디어 정보가치와 관광정보 탐색행동에 관한 연구," 관광학연구, Vol. 36, No. 5, 2012, pp. 289-308.
7 표원정, 임관혁, "SNS 관광정보의 특성이 관광객 정보탐색행동에 미치는 영향," 관광 경영연구, Vol. 16, No. 2, 2012, pp. 285-308.
8 황영현, 김성진, "관광의사결정 종류에 따른 인터넷 선호의 영향요인," 관광학연구, Vol. 30, No. 4, 2006, pp. 171-189.
9 황하성, "사회적 현존감(Social Presence) 측정 도구 개발에 관한 탐색적 연구 : 인스턴트 메신저의 이용 사례를 중심으로," 언론과학연구, Vol. 7, No. 2, 2007, pp. 529-561.
10 Ancar, B., Walden, P., and Felassi, T., "Creating Customer Value in Online Grocery Shopping," International Journal of Retail & Distribution Management, Vol. 30, No. 4, 2002, pp. 211-220.   DOI   ScienceOn
11 Anderson, J.C. and Gerbing, D.W. "Assumptions and comparative strengths of the two-step approach," Sociological Methods & Research, Vol. 20, No. 3, 1992, pp. 321-333.   DOI
12 Bagozzi, R.P. and Yi, Y., "On the evaluation of structural equation models," Journal of the Academy of Marketing Science, Vol. 16, No. 1, 1998, pp. 74-94.
13 Bakos, J.Y., "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, Vol. 43, No. 12, 1997, pp. 1-27.   DOI   ScienceOn
14 Baron, R.M. and Kenny, D.A., "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, Vol. 51, No. 6, 1986, pp. 1173-1182.   DOI
15 Bhattacharya, C.B., Hayagreeva R., and Glynn, M.A., "Understanding the Bond of Identification: An investigation of its correlates among art museum members," Journal of Marketing, Vol. 59, No. 4, 1995, pp. 46-57.   DOI   ScienceOn
16 Engel, J.F., Blackwell, R.D., and Miniard, P.W., Consumer Behavior, Fort Worth: Dryden Press, 1995.
17 Fesenmaier, D.R., Xiang, Z., Pan, B., and Law, R., "An Analysis of Search Engine Use for Travel Planning," ENTER Conference on Information Technology and Tourism (ENTER 2010), at Lugano, Switzerland, 2010.
18 Gretzel, U., Fesenmaier, D.R., and O'Leary, J.T., The Transformation of Consumer Behaviour, In D. Buhalis and C. Costa(Eds.). Tourism Business Frontiers, Elsevier/Butterworth - Heinemann: Burlington, MA, 2006, pp. 9-18.
19 Figge, S., "Situation-dependent services-a challenge for mobile network operators," Journal of Business Research, Mobility and Markets: Emerging Outlines of M-Commerce, Vol. 57, No. 12, 2004, pp. 1416-1422.
20 Fondness, D. and Murray, B., "A Model of Tourist Information Search Behavior," Journal of Travel Research, Vol. 37, No. 3, 1999, pp. 220-230.   DOI   ScienceOn
21 Gursoy, D. and McCleary, K.W., "An Integrative Model of Tourists' Information Search Behavior," Annals of Tourism Research, Vol. 31, No. 2, 2004, pp. 353-373.   DOI   ScienceOn
22 Ha, S. and Ahn, J., "Why Are You Sharing Others' Tweets?: The Impact of Argument Quality and Source Credibility on Information Sharing Behavior," ICIS 2011 Proceedings, 2011, pp. 1-11.
23 Hassanein, K. and Head, M., "The Impact of Infusing Social Presence in the Web Interface: An Investigating Across Product Types," International Journal of Electronic Commerce, Vol. 10, No. 2, 2005, pp. 31-55.
24 Holbrook, M.B., The Nature of Customer Value: An Axiology of Services in the Consumption Experience, in Services Quality, New Directions in Theory and Practice, eds. Roland T. Rust and Richard L. Oliver, Sage Publications, 1994, pp. 21-71.
25 Holbrook, M.B. and Corfman, K.P., Quality and Value in the Consumption Experience: Phaedrus Ridges Again, Perceived Quality: How Consumers View Stores and Merchandise, ed. Jacob Jacoby and Jerry C. Olson, Lexinton, MA: Heath, 1985, pp. 31-57.
26 Leary, M.R. and Kowalski, R.M., "Impression Management: A Literature Review and Two-Component Model," Psychological Bulletin, Vol. 107, No. 1, 1990, pp. 34-47.   DOI
27 Mathwick, C., Malhota, N., and Rigdon, E., "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment," Journal of Retailing, Vol. 77, No. 1, 2001, pp. 39-56.   DOI   ScienceOn
28 Liang, T.P and Huang, J.S., "An empirical study on consumer acceptance of products in electronic markets: a transaction cost model," Decision Support Systems, Vol. 24, No. 1, 1998, pp. 29-43.   DOI   ScienceOn
29 Liu, C. and Arnett, K.P., "Exploring the factors associated with Website success in the context of electronic commerce," Information and Management, Vol. 38, No. 1, 2000, pp. 23-33.   DOI   ScienceOn
30 Mael, F. B. and Ashforth, E., "Alumni and Their Alma Mater: A Partial Test of The Reformulated Model of Organizational Identification," Journal of Organizational Behavior, Vol. 13, No. 2, 1992, pp. 103-123.   DOI   ScienceOn
31 Dennis, A.R. and Kinney, S.T., "Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality," Information Systems Research, Vol. 9, No. 3, 1998, pp. 256-274.   DOI
32 Devaraj, S., Fan, M., and Kohli, R., "Antecedents of B2C Channel Satisfaction and Preference: Validating E-Commerce Metrics," Information Systems Research, Vol. 13, No. 2, 2002, pp. 316-333.   DOI   ScienceOn
33 Dey, A.K., Providing Architectural Support for Buliding Context-Aware Applications, Unpublished Ph.D. Thesis, Georgia Institute of Technology, 2000.
34 Durlacher, Mobile Commerce Report, http://www.durlacher.com/ research/res-reports.asp, 2001.
35 Ellison, N., Heino, R., and Gibbs, J., "Managing Impressions Online : Self-Presentation Processes in the Online Dating Environment," Journal of Computer-Mediated Communication, Vol. 11, No. 2, 2006, article 2, http://jcmc.indiana.edu/vol11/issue2/ell ison.html
36 Kah, J.A., Lee, C.K., and Chung, N., "Evaluating Travel Website Motivational Communication Using a Structural Equation Modelling Approach," International Journal of Tourism Research, Vol. 12, No. 6, 2010, pp. 787-802.   DOI   ScienceOn
37 Hsu, C.L. and Lu, H.P., "Why do People Play Online Games? An Extended TAM with Social Influences and Flow Experience," Information & Management, Vol. 41, No. 7, 2004, pp. 853-868.   DOI   ScienceOn
38 Jeng, J. and Fesenmaier, D.R., "Conceptualizing the travel decision making hierarchy: A review of recent developments," Tourism Analysis, Vol. 7, No. 1, 2002, pp. 15-32.   DOI
39 Jones, M.A., Reynolds, K.E., and Arnold, M.J., "Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes," Journal of Business Research, Vol. 59, No. 9, 2006, pp. 974-981.   DOI   ScienceOn
40 Kaplan, A. M., and Haenlein, M., "Users of the World, Unite! The challenges and opportunities of Social Media," Business Horizons, Vol. 53, No. 1, 2010, pp. 59-68.   DOI   ScienceOn
41 Keeny, R., "The Value of Internet Commerce to the Customer," Management Science, Vol. 45, No. 4, 1999, pp. 533-542.   DOI   ScienceOn
42 Kim, D.Y., Lehto, X.Y., and Alastair, M.M., "Gender differences in online travel information search: Implications for marketing communications on the internet," Tourism Management, Vol. 28, No. 2, 2007a, pp. 423-433.   DOI   ScienceOn
43 Kim, H.W., Chan, H.C., and Gupta, S., "Value-based Adoption of Mobile Internet: An empirical investigation," Decision Support Systems, Vol.43, No. 1, 2007b, pp. 111-126.   DOI   ScienceOn
44 Kim, H.W., Xu, Y., and Gupta, S., "Which is more important in internet shopping, perceived price or trust?," Electronic Commerce Research and Applications, doi:10.1016/j.chb.2011.07.016, 2011.
45 Tu, C.H. and McIsaac, M., "The relationship of social presence and interaction in online classes," American Journal of Distance Education, Vol. 16, No. 3, 2002, pp. 131-150.   DOI   ScienceOn
46 Kim, J., Kwon, Y., and Cho, D., "Investigating factors that influence social presence and learning outcomes in distance higher education," Computers & Education, Vol. 57, No. 2, 2011, pp. 1512-1520.   DOI   ScienceOn
47 Straub, D. and Karahanna, E., "Knowledge worker communications and recipient availability: toward a task closure explanation of media choice," Organization Science, Vol. 9 No. 2, 1998, pp. 160-175.   DOI   ScienceOn
48 Trammell, K.D. and A. Keshelaslwli, "Examining the New Influence A Self-Presentation Study of A-List Blogs," Journalism and Mass Communication Quarterly, Vol. 82, No. 4, 2005, pp. 968-982.   DOI
49 Venkatesh, V., Morris, M.G., Davis, G.B., and Davis, F.D., ""User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly, Vol. 27, No. 3, 2003, pp. 425-478.
50 Vogt, C.A. and Fesenmaier, D.R., "Expanding the functional information search model," Annals of Tourism Research, Vol. 25, No. 3, 1998, pp. 551-578.   DOI   ScienceOn
51 Weisberg, J., Te'eni, D., and Arman, L., "Past purchase and intention to purchase in e-commerce: The mediation of social presence and trust," Internet Research, Vol. 21, No. 1, 2011, pp. 82-96.   DOI   ScienceOn
52 Werthner, H. and Klein, S.. Information technology and tourism A challenging relationship. New York: Springer, Wien, 1999.
53 Williamson, O.E., Markets and Hierarchies: Analysis and Antitrust Implications, New York, The Free Press, 1975.
54 Williamson, O.E., The Economic Institution of Capitalism, The Free Press, New York, 1985.
55 Pan, B., and Turner, G.B., "Tourist information search and acquisition: An extended framework," Annual Conference of Atlantic Marketing Association, Charleston, SC, USA, 2006.
56 Xiang, Z. and Gretzel, U., "Role of social media in online travel information search," Tourism Management, Vol. 31, No. 2, 2010, pp. 179-188.   DOI   ScienceOn
57 Xiang, Z., Woober, K. and Fesenmaier, D.R., "Representation of the online tourism domain in search engines," Journal of Travel Research, Vol. 47, No. 2, 2008, pp. 137-150.   DOI   ScienceOn
58 Negash, S., Ryan, T., and Igbiria, M., "Quality and effectiveness in Web-based customer support systems," Information and Management, Vol. 40, No. 8, 2003, pp. 757-768.   DOI   ScienceOn
59 Payne, J.W., Bettman, J.R., and Johnson, E.J., The adaptive decision maker, Cambridge: Cambridge University Press, 1993.
60 Podsakoff, P.M., Mackenzie, S.B., Lee, J.-Y., and Podsakoff, N.P., "Common method biases in behavioral research: A critical review ofthe literature and recommended remedies," Journal of Applied Psychology, Vol. 88, No. 5, 2003, pp. 879-903.   DOI   ScienceOn
61 Short, J., Williams, E., and Christie, B., The social psychology of telecommunication, New York: John Wiley & Son, 1976.
62 Solomon, M.R., Consumer Behaviour, 3rd ed., Prentice Hall, 1996.
63 Coase, R H., The Nature of the Firm, Economica, 4(n.s.), 1937, pp.386-405. Reprinted in R.H. Coase, The Firm, the Market, and the Law, Chicago: University of Chicago Press, 1988, pp. 33-55.
64 Chidambaram. L., and Jones, B., "Impact of Communication Medium and Computer Support on Group Perceptions and Performance: A Comparison of Face-to-Face and Dispersed Meetings," MIS Quarterly, Vol. 17, No. 4, 1993, pp. 465-491.   DOI   ScienceOn
65 Chircu, A.M., and Mahajan, V., "Managing Electronic Commerce Retail Transaction Costs for Customer Value," Decision Support Systems, Vol. 42, No. 2, 2006, pp. 898-914.   DOI   ScienceOn