• Journal of the Korean Society of Food Culture
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• v.27 no.6
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

• Management & Information Systems Review
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• v.35 no.1
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• pp.1-22
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• 2016

The increased number of foreigners in Korea (now more than 1.8 million) has necessitated understanding, analyzing and interpreting the immigration issues in order to solve the foreign workers' social problems. Foreign workers in Korea are suffering from a lot of difficulties such as bad working conditions, lower income, unpaid wages, cultural adaptation, etc. This paper aims to investigate how the social capital factors (social network and social support) and media use (Korean and Chinese media) influence cultural adaptation and job satisfaction. In addition, the paper aims to provide practical guidelines for social welfare organizations and enterprises which support and recruit them. The sample of our respondents was 273 Chinese workers (216 Korean-Chinese workers and 57 Han-Chinese workers) in Korea. We used SPSS 21.0 for statistical analysis. The results are as follows: Korean network, native network, family support, native support and Korean media use have a significant effect on cultural adaptation. Korean network, native network, family support, native support and Korean media use have a significant impact on job satisfaction. Furthermore, cultural adaptation was found to mediate the relationship between Korean/native network and job satisfaction as well as between family/native support and job satisfaction. Cultural adaptation was also found to mediate the relationship between Korean media use and job satisfaction.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.308-317
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• 2012

In this study, we searched for ways of the demand, the building up of strategic, collaborative networks plan activation of the local area network status by the current social enterprise and the direction of the future resources rinks, conducted by a case study of the (preliminary) social enterprise network-building activities based in Gwangju Metropolitan City and Jeju Special Self-Governing Province. By the study findings, local resources that the two regions social enterprise wants to connect are the most numerous in enterprise, public agencies and local media, followed by professionals' pro bo no, private organizations, volunteer groups. Hope for Information in conjunction is revealed in order by purchasing items, labor and financial support, public relations, purchasing service, marketing and a joint venture. For the conjunction, participating related events, the assistance of government agencies and related organizations joined, the role of chief engineer are emerged in order while they are performing work. By the findings, for the activation of local resources links of the social enterprises, it is necessary to impelled cooperation system between activating local profit companies, universities and one company ; a social enterprise and to uncovered volunteer activities of the community. Also, sparking, solidarity and building trust for social enterprises are derived as a ethical and alternative consumer movement.

• Korean journal of communication and information
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• v.51
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• pp.117-135
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• 2010

The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

• Archives of design research
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• v.16 no.4
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• pp.59-68
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• 2003

Character industry which introduces marketing techniques into cultural level and recreational tendency owned by man and which develops them to industrial aspects is not simple sale of goods, but knowledge-intensive industry which asks consumers intangible symbolic elements. In other words, it is a field of soft business which concretizes and maximizes ideas, goods and services which can satisfy pleasure and recreational tendency internal to human mind. For Korean character industry, forms or expressions proper to character not only have weak character, meaning or values as goods from the stage at which they are developed, but the absence of strategies about media by which to develop these or integrative character marketing strategies and tactics makes a ripple effect of character or strategies of merchandising it relatively inferior compared to the advanced countries in character such as the United States, Japan, England and so on. 1 want to contribute to developing Korean character industry to the levels of developed countries by applying the strategies and tactics of MPR, the strategic marketing method which worldwide famous enterprises or brands are positively utilizing in the condition of the lad(Eng study on character marketing with character as the subject, to character marketing strategies by which they can be grafted directly into fields of character business.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.06a
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• pp.626-629
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• 2007

The digital content was supplied quickly with advancement of video compressive technique and the network. Simultaneously illegal copy and diffuse via Internet, it was caused to necessitate the intellectual property right protection of the digital content. With this background, Various standardization groups and content provision enterprises developed the solution for a digital content protection. But the problem which lack interoperability is appeared, cause of independent development among other equipment. To find solution about this, MPEG(Moving Picture Experts Group) has progressed standardization against IPMP (Intellectual Property Management and Protection) techniques which are possible interoperability. In spite of it, with reason why insufficient function, DMP(Digital Media Project) standard was presented with the alternative against this. In this paper, we analyze MPEG IPMP standards and DMP ToolPack concepts to compare between them, and through these, designed and implemented digital content protection system which possible interoperability.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.1-10
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• 2010

Since 2004, the Korean government has been engaged in u-IT new technology verification projects in an effort to level up the industries. Recently, cases are reported that RFID/USN technology has been adopted and applied to business processes, mainly by large enterprises. However, further policies and support for the industries have been restrained because of unavailability of essential data for policy making. Therefore, the study examined the level of satisfaction among the actual recipient organizations from the 27 pilot projects to draw implications from the study result. Accordingly, the level of satisfaction was assessed in four project phases from RFID/USN building, utilization (technical quality), utilization (business quality), to maintenance. The study result showed that the technical stability reached a significant level but the level of satisfaction in the maintenance phase for the utilization and proliferation of the technology remained at the lowest. It suggested that a more specified policy support is needed in the maintenance phase to include inexpensive supply of tags and devices, a maintenance establishment of consortium to maintain reliability and continuity of service, strengthening internal competence of the beneficiary organizations for utilization of RFID/USN.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.385-390
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• 2020

The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.

• Archives of design research
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• v.12 no.2
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• pp.199-207
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• 1999

The internet technology is sufficient to attract our curiosity and adequate for enterprises to advertise its commercial message very effectively. It is a network that makes the computer be a major media. We have leading concerns in the internet advertisement because we expect that it will be the tool of a chief communication in the future. The banner advertisement in the Internet is considered as an active media. The banner advertisement is greatly various as the effective marketing tool from commercial banner to the personal homepage. Considering to the user's computer environment and Internet environment, this thesis shows what the banner advertisement of the enterprise's marketing and general understanding Influences expressions of the banner advertisement's creative factors and effective methods. It also suggests the analysis about the banner advertisement expression's creative factors. According to the analysis of banner advertisement in the domestic news site, It might be investigated the creative factor's absence and problems in design field.

• Smart Media Journal
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• v.6 no.3
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• pp.68-74
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• 2017

Big data processing processes various types of data such as files, images, and video to solve problems and provide insightful useful information. Currently, various platforms are used for big data processing, but many organizations and enterprises are using Hadoop for big data processing due to the simplicity, productivity, scalability, and fault tolerance of Hadoop. In addition, Hadoop can build clusters on various hardware platforms and handle big data by dividing into a name node (master) and a data node (slave). In this paper, we use a fully distributed mode used by actual institutions and companies as an operation mode. We have constructed a Hadoop cluster using a low-power and low-cost single board for smooth experiment. The performance analysis of Name node is compared through the same data processing using single board and laptop as name nodes. Analysis of influence by number of data nodes increases the number of data nodes by two times from the number of existing clusters. The effect of the above experiment was analyzed.