Browse > Article
http://dx.doi.org/10.14400/JDC.2020.18.8.385

A Case Study on the Protection of Endangered Species Campaign in Domestic and Foreign Companies  

Lee, Suzy (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 385-390 More about this Journal
Abstract
The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.
Keywords
Endangered Species; Campaign; CSR; Eco Design; Coexistence;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Green Life of companies that think about the environment in the era of writing environment! Eco-friendly.(2019).ParadiseBlog.https://blog.paradise.co.kr/1447
2 Brand, 'Branding' CSR. (2018). FromA. https://froma.co.kr/419
3 Ha tek. (2019). LG U+ 5G VR X WWF Explore the Endangered Animal Park created by Korea.Naverblog. https://m.blog.naver.com/ha_tak/221721449560
4 dung2ddalKI. (2019). Meeting endangered species with VR! LG U+ and WWF Korea U+5G Endangered Species Park. https://m.post.naver.com/viewer/postView.nhn?volumeNo=27059678&memberNo=639&searchKeyword=lg&searchRank=25
5 H. G. Shin. (2019). SKT, leading the YouTube campaign 'Zoo without Animals-Polar Bear'. NewDaily. http://biz.newdaily.co.kr/site/data/html/2019/12/23/2019122300028.html
6 B. W. Lee. (2019). WWF "Save the Endangered Animals!" Power off the lights. Newspenguin http://www.newspenguin.com/news/articleView.html? idxno=442
7 J. H. Na. (2020). Samsung Lifestyle TV Participates in National Geographic 'Endangered Animal Photo Exhibition' in Turkey. LibertyKoreaPost. https://www.lkp.news/news/article.html?no=8027
8 S. Y. Byeon. (2020). Photos of Endangered Animals on Samsung Lifestyle TV. Sedaily. https://www.sedaily.com/NewsView/1Z04ATWVTM
9 I. S. Kim. (2020). Nationalgeographic Apparel launches 'Green Tea Collection' for the protection of endangered animals. Korea Fashion+Tex News. https://www.ktnews.com/news/articleView.html?idxno=115004
10 suksky. (2012). WWF Environmental poster.Naverblog https://blog.naver.com/suksky/40162993577
11 S. Y. Byeon. (2019). "Save Our Species"...Lacoste supports all-time "projects" to save endangered animals..Insightnews https://www.insight.co.kr/news/227930
12 J. I. Park. (2019). 'VEGAN BEAUTY'.Allure. http://www.allurekorea.com/2019/01/12/vegan-beauty/
13 S. Y. Choi. (2020). "Help the wild animals in Australia." Lush, launching the Koala Shaped Soap. HappyPet http://www.happypet.co.kr/news/articleView.html?idxno=27677
14 Ussu. (2016). The Body Shop Biobridge Sympathy Funding to Save Endangered Animals. Naverblog https://m.blog.naver.com/PostView.nhn?blogId=keai1016&logNo=220757522265&proxyReferer=https:%2F%2Fwww.google.com%2F
15 Grazia. (2019). You still don't know about the Pilantropy campaign?.Grazia https://m.post.naver.com/viewer/postView.nhn?volum eNo=18277708&memberNo=16831885&vType=VERTICAL